Digital Marketing Courses

The Digital Marketing: Foundations course provides a thorough introduction to digital marketing concepts, channels, and tools, ideal for learners from various fields such as brand or product management, business ownership, traditional marketing, or IT. This course is tailored for those eager to explore the essentials of digital marketing, including SEO, SEM, social media, and content marketing strategies. Students will learn to build campaigns and analyse data using Google tools, gaining a comprehensive overview of the digital marketing landscape. .

The Social Media Marketing: Elevate course equips students with the technical skills and strategic mindset necessary to excel as Social Media Marketers. Students will learn to create inspiring content that stimulates brand conversations, builds communities, drives traffic, and boosts sales. This hands-on course responds to the growing demand for skilled marketers, providing a balanced skill set that enables students to produce compelling content supported by a solid marketing strategy. It's ideal for anyone aiming to effectively engage with diverse audiences through social media. .

The Digital Leadership: Elevate course is tailored for ambitious individuals, ideally those with experience in digital team settings, seeking self-paced, industry-focused training with mentor support. As digital transformation continues to evolve, the demand for adept digital leaders is growing. This course prepares students to transition from expert roles to senior leadership positions, equipping them with the necessary skills to lead high-performing teams effectively in the digital age. Students will learn to motivate, inspire, and manage teams, addressing the unique challenges faced by emerging leaders. .

The Digital Marketing: Elevate course is designed to equip students with both the theoretical and practical skills needed to manage digital channels and create effective digital marketing campaigns. Students will learn how to promote products or services through digital mediums such as social media, company websites, search engines, email, and display advertising. This course enables students to strategise like digital marketers and to build, monitor, and optimise campaigns using tools like Google Analytics, Facebook Business Manager, and keyword research tools, supplemented by practical activities to enhance their understanding. .

Get started in marketing with the BSB40820 Certificate IV in Marketing and Communication. This nationally recognised qualification can be your entry point into a marketing role, or great for managers and small business owners who need the skills to increase their sales and outreach. The course covers: co-ordinating marketing activities, analysing consumer behaviour, carrying out market research, creating digital content, presenting your ideas and research, developing social media strategies, and more. You will also improve your overall skills in writing and critical thinking. Enquire now for the list of study units, graduation competencies, and upcoming enrolment dates..

The Diploma of Social Media Marketing is perfect for students seeking careers as Social Media Managers, Digital Marketing Managers or Content Marketers. Students will learn about email marketing, niche social media marketing strategies, personal branding, managing blogs and content marketing as well as interpreting market trends and developments..

The Bachelor of Arts (Digital Media) focuses on the transformative role of digital media in contemporary communication. It provides a critical understanding of how technology shapes communication and imparts practical skills for planning and producing digital media projects. This course includes writing for digital audiences, planning social media strategy, and creating video and audio content. Taught by experienced media professionals, it emphasizes valuable future-ready skills such as creativity, digital literacy, communication, problem-solving, and teamwork..

The Bachelor of Applied Business (Marketing) is ideal for students seeking a career in business marketing. In this course you will learn how to develop effective strategies for the digital marketplace, build meaningful customer engagement and identify growth opportunities in relevant markets..

The Master of Digital Media enhances students' professional digital media skills and knowledge, vital in today's technology-driven workforce. The course bolsters technical expertise and fosters creativity, addressing the growing demand for skilled professionals in an ever-evolving digital landscape. Students learn to translate ideas into reality, develop innovative digital media technologies, and critically analyse digital media design. Graduates are equipped to apply their skills across a wide range of work environments, leading innovation in digital media. .

The Master of Digital Marketing is a comprehensive course designed to provide students with in-depth knowledge and skills in the rapidly evolving field of digital marketing. It covers key areas such as social media strategy, content marketing, data analytics, SEO, and online advertising. The course blends theoretical learning with practical application, equipping students to effectively design and implement digital marketing strategies. Tailored for those aiming to excel in digital marketing roles, it prepares graduates for success in a diverse range of industries. .