Market Research Analyst

A Market Research Analyst studies market conditions to help organisations understand potential sales of a product or service. You might work in various industries, including finance, healthcare, or retail. Market Research Analysts gather and analyse data on consumers, competitors, and market trends. You’ll prepare reports, conduct surveys, and use statistical software to interpret data, providing insights that inform business strategies.

Market Research Analysts play an important role in guiding business decisions. You’ll need to be analytical and detail-oriented, with strong research and communication skills. You’ll liaise with clients and stakeholders to ensure the data collected is relevant and useful, helping organisations make informed marketing and business decisions.

Future demand High
Average yearly income $81,120
Skill level Unknown

How do I become a market research analyst?

All skill levels Beginner Experienced

Graduate Certificate in Data Science

Blended, On Campus, Online
6 - 12 months
$0 - $35,552
  • There are no mandated entry requirements.
Additional requirements may apply.
  • There are no mandated entry requirements.
Additional requirements may apply.

Bachelor of Arts (Marketing)

On Campus
3 years
$0 - $29,055
  • There are no mandated entry requirements.
Additional requirements may apply.
  • There are no mandated entry requirements.
Additional requirements may apply.

Bachelor of Arts (Mathematics)

Blended, On Campus
3 years
$0 - $45,408
  • There are no mandated entry requirements.
Additional requirements may apply.
  • There are no mandated entry requirements.
Additional requirements may apply.

Master of Business Administration (Business Analytics)

On Campus, Online
18 - 24 months
$0 - $67,200
  • There are no mandated entry requirements.
Additional requirements may apply.
  • There are no mandated entry requirements.
Additional requirements may apply.

Bachelor of Arts (Honours) (Economics)

On Campus
11 - 12 months
$0 - $16,992
  • There are no mandated entry requirements.
Additional requirements may apply.
  • There are no mandated entry requirements.
Additional requirements may apply.

Master of International Business

Blended, On Campus
12 - 48 months
$0 - $72,145
  • There are no mandated entry requirements.
Additional requirements may apply.
  • There are no mandated entry requirements.
Additional requirements may apply.

Graduate Certificate in Marketing

Blended, On Campus
6 - 12 months
$0 - $16,550
  • There are no mandated entry requirements.
Additional requirements may apply.
  • There are no mandated entry requirements.
Additional requirements may apply.

Graduate Diploma in Business Analytics

Blended, On Campus
12 - 18 months
$0 - $37,000
  • There are no mandated entry requirements.
Additional requirements may apply.
  • There are no mandated entry requirements.
Additional requirements may apply.

Graduate Certificate in Data Analytics

On Campus, Online
4 - 12 months
$0 - $21,870
  • There are no mandated entry requirements.
Additional requirements may apply.
  • There are no mandated entry requirements.
Additional requirements may apply.

Graduate Certificate in Economics

Blended, On Campus
6 - 12 months
$0 - $33,600
  • There are no mandated entry requirements.
Additional requirements may apply.
  • There are no mandated entry requirements.
Additional requirements may apply.
*Showing course fees for all providers. Some providers may not be available in your area.

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Further reading

What is the Role of a Business Analyst?

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What Skills Does a Data Analyst Need?

25th November 2022

Career spotlight: Advertising and marketing professionals

2nd October 2019