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A Content Manager oversees the production of material used in marketing activities. You might coordinate content for digital platforms and social media or for printed or televised media. Content Managers supervise a team of staff and may manage content production and help to generate marketing ideas.
Content Managers should have good leadership skills and be able to communicate well with people from a range of backgrounds. It’s important that you understand the audience you’re working with and have a strong knowledge of current affairs. Content Managers must be able to come up with creative ideas quickly. FAQs
There are 4 courses available for people who want to become a Content Manager.
Possible job outcomes:
Get started in marketing with the BSB40820 Certificate IV in Marketing and Communication. This nationally recognised qualification can be your entry point into a marketing role, or great for managers and small business owners who need the skills to increase their sales and outreach. The course covers: co-ordinating marketing activities, analysing consumer behaviour, carrying out market research, creating digital content, presenting your ideas and research, developing social media strategies, and more. You will also improve your overall skills in writing and critical thinking. Enquire now for the list of study units, graduation competencies, and upcoming enrolment dates..
Average duration: 18 months.
The Dual Certificate IV in Entrepreneurship and New Business & Certificate IV in Marketing and Communication offers a dynamic blend of knowledge and skills necessary for success in the competitive business world. This program empowers students to master the art of starting and managing new ventures while gaining expertise in strategic marketing and effective communication techniques to drive business growth and build strong brands..
Average duration: 30 months.
The Master of Digital Media enhances students' professional digital media skills and knowledge, vital in today's technology-driven workforce. The course bolsters technical expertise and fosters creativity, addressing the growing demand for skilled professionals in an ever-evolving digital landscape. Students learn to translate ideas into reality, develop innovative digital media technologies, and critically analyse digital media design. Graduates are equipped to apply their skills across a wide range of work environments, leading innovation in digital media. .
Average duration: 21 months.
The Bachelor of Communication (Professional Communication) prepares students for careers in public relations, media, journalism, and corporate communication. This course develops skills in effective communication strategies, media understanding, and audience engagement, using both practical and theoretical methods. It equips students for diverse communication roles, enhancing their ability to navigate and manage the dynamic challenges of the media and communication sectors. Graduates will be adept at addressing various communication needs in a rapidly changing professional environment. .
Average duration: 3 years.
In Australia, a full time Content Manager generally earns $1,920 per week ($99,840 annual salary) before tax. This is a median figure for full-time employees and should be considered a guide only. As you gain more experience you can expect a potentially higher salary than people who are new to the industry.
This industry has seen a strong increase in employment numbers over the last five years. There are currently 51,400 people working in this sector in Australia and many of them specialise as a Content Manager. Content Managers may find work across all regions of Australia.
Source: Australian Government Labour Market Insights
If a career as a Content Manager interests you, consider enrolling in a Certificate IV in Marketing and Communication. This course covers a range of topics including coordinating marketing activities, analysing consumer behaviour, carrying out market research, creating digital content, presenting ideas and developing social media strategies.
We’ll find nearby campuses and check if you’re eligible for funding in your state.
Here are some potential career pathways within journalism and writing. Click on an occupation to learn more about the role and the qualifications that can help you get started in this industry.
Journalism and Writing
Advertising Copywriter
$1,250 weekly pay
Author
$1,500 weekly pay
Book Editor
Content Editor
Content Executive
$1,340 weekly pay
Content Writer
Copywriter
Creative Writer
Digital Content Writer
Editorial Writer
Freelance Writer
Grant Writer
$1,580 weekly pay
Journalist
Multimedia Writer
$1,150 weekly pay
News Reporter
Novelist
Playwright
Presenter
Proofreader
Reporter
Science Journalist
Screenwriter
Scriptwriter
Sports Journalist
Writer
Content Manager
$1,920 weekly pay
Content Specialist
$1,730 weekly pay
Critic
Editor
$1,400 weekly pay
Feature Writer
$1,753 weekly pay
Learn more about Content Manager courses in your area.