International Marketing Specialist

An International Marketing Specialist develops and implements strategies to expand a business's reach in global markets. Their duties include conducting market research to identify trends, tailoring campaigns to suit different cultural contexts, and collaborating with teams to enhance brand awareness.

They analyse competitors, monitor campaign effectiveness, and adjust strategies based on performance metrics, ensuring alignment with the company’s objectives in diverse markets.

Future demand High
Average yearly income $96,200
Skill level Advanced

How do I become a international marketing specialist?

All skill levels Beginner Experienced

Master of Marketing

Blended, On Campus
12 - 24 months
$0 - $78,000
  • There are no mandated entry requirements.
Additional requirements may apply.
BSB60520

Advanced Diploma of Marketing and Communication

Blended, On Campus, Online
6 - 30 months
$0 - $21,600
  • At least 4 years work experience in a related field OR
  • Completed Diploma of Business or equivalent qualifications OR
  • Have completed the following units: BSBMKG541 Identify and evaluate marketing opportunities, BSBMKG542 Establish and monitor the marketing mix, BSBMKG552 Design and develop marketing communication plans, BSBMKG555 Write persuasive copy, and BSBPMG430 Undertake project work.
Additional requirements may apply.
  • At least 4 years work experience in a related field OR
  • Completed Diploma of Business or equivalent qualifications OR
  • Have completed the following units: BSBMKG541 Identify and evaluate marketing opportunities, BSBMKG542 Establish and monitor the marketing mix, BSBMKG552 Design and develop marketing communication plans, BSBMKG555 Write persuasive copy, and BSBPMG430 Undertake project work.
  • Have completed the following units: BSBMKG541 Identify and evaluate marketing opportunities, BSBMKG542 Establish and monitor the marketing mix, BSBMKG552 Design and develop marketing communication plans, BSBMKG555 Write persuasive copy, and BSBPMG430 Undertake project work.
Additional requirements may apply.

Master of Business Administration (International Business)

On Campus
16 - 24 months
$0 - $67,200
  • There are no mandated entry requirements.
Additional requirements may apply.
  • There are no mandated entry requirements.
Additional requirements may apply.

Master of Business Administration (Marketing)

Blended, On Campus, Online
16 - 24 months
$0 - $74,000
  • There are no mandated entry requirements.
Additional requirements may apply.
  • There are no mandated entry requirements.
Additional requirements may apply.

Bachelor of Commerce (International Business)

Blended, On Campus
3 years
$0 - $50,976
  • There are no mandated entry requirements.
Additional requirements may apply.

Bachelor of Commerce (Marketing)

Blended, On Campus
3 years
$0 - $50,976
  • There are no mandated entry requirements.
Additional requirements may apply.
*Showing course fees for all providers. Some providers may not be available in your area.

Related occupations

Further reading

Career spotlight: Advertising and marketing professionals

2nd October 2019)

How to start a career in Social Media Marketing

4th August 2021)

What can you do with a Diploma of Social Media Marketing?

13th January 2021)