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A Social Media Manager oversees the online activity of a business or brand. You might look after numerous social media accounts and publish content such as posts, photos and videos. Social Media Managers monitor activity on social media and may respond on behalf of an organisation. You might also analyse social media trends and use them to increase sales or encourage new customers.
Social Media Managers need to be excellent communicators. You should be aware of current trends and be familiar with a range of social media platforms. Social Media Managers should be creative and be able to think outside of the box. It’s important that you understand your company’s needs and can work to a company strategy.
There are 18 courses available for people who want to become a Social Media Manager. These are the top 5 most popular courses.
Possible job outcomes:
Get started in marketing with the BSB40820 Certificate IV in Marketing and Communication. This nationally recognised qualification can be your entry point into a marketing role, or great for managers and small business owners who need the skills to increase their sales and outreach. The course covers: co-ordinating marketing activities, analysing consumer behaviour, carrying out market research, creating digital content, presenting your ideas and research, developing social media strategies, and more. You will also improve your overall skills in writing and critical thinking. Enquire now for the list of study units, graduation competencies, and upcoming enrolment dates..
Average duration: 18 months.
The Diploma of Social Media Marketing is perfect for students seeking careers as Social Media Managers, Digital Marketing Managers or Content Marketers. Students will learn about email marketing, niche social media marketing strategies, personal branding, managing blogs and content marketing as well as interpreting market trends and developments..
Average duration: 12 months.
The Social Media Marketing: Elevate course equips students with the technical skills and strategic mindset necessary to excel as Social Media Marketers. Students will learn to create inspiring content that stimulates brand conversations, builds communities, drives traffic, and boosts sales. This hands-on course responds to the growing demand for skilled marketers, providing a balanced skill set that enables students to produce compelling content supported by a solid marketing strategy. It's ideal for anyone aiming to effectively engage with diverse audiences through social media. .
Average duration: 6 months.
The Dual Certificate IV in Entrepreneurship and New Business & Certificate IV in Marketing and Communication offers a dynamic blend of knowledge and skills necessary for success in the competitive business world. This program empowers students to master the art of starting and managing new ventures while gaining expertise in strategic marketing and effective communication techniques to drive business growth and build strong brands..
Average duration: 30 months.
How about a fast-paced career in public relations? The Bachelor of Media and Communication (Public Relations) prepares you for international roles and is perfect for PR Managers, corporate advisors, crisis managers, and communications officers in corporate, non-profit, and government organisations. PR professionals need a solid understanding of information and band identity as well as the presentation skills to represent their clients to an international audience. The Bachelor of Media and Communication (Public Relations) is a fantastic combination of media analysis, storytelling, and campaign management. Ready for more information about studying media and public relations? Enquire now for universities who offer the Bachelor of Media and Communication (Public Relations) plus key details on admissions, fees, and study majors. .
Average duration: 36 months.
In Australia, a full time Social Media Manager generally earns $1,250 per week ($65,000 annual salary) before tax. This is a median figure for full-time employees and should be considered a guide only. As you gain more experience you can expect a potentially higher salary than people who are new to the industry.
This industry has seen a strong increase in employment numbers over the last five years. There are currently 51,400 people employed as a marketing specialist in Australia and many of them specialise as a Social Media Manager. Social Media Managers may find work across all regions of Australia, particularly in large towns and cities.
Source: Australian Government Labour Market Insights
If you’re thinking of a career as a Social Media Manager, you could enrol in a Diploma of Social Media Marketing. This course explores topics such as email marketing, niche social media marketing strategies, personal branding, managing blogs and content marketing. You could also consider a Certificate IV in Marketing and Communication which looks at profiling a market, conducting market research, promoting products and services and analysing consumer behaviour.
We’ll find nearby campuses and check if you’re eligible for funding in your state.
Here are some potential career pathways within digital marketing, marketing and social media marketing. Click on an occupation to learn more about the role and the qualifications that can help you get started in this industry.
Digital Marketing
Junior Data Analyst
$1,000 weekly pay
Advertising Manager
$1,830 weekly pay
Brand Strategist
$1,250 weekly pay
Communications Coordinator
$1,500 weekly pay
Content Strategist
Digital Content Creator
Digital Content Writer
Digital Marketer
$1,440 weekly pay
Digital Marketing Assistant
Digital Marketing Coordinator
Digital Marketing Specialist
$1,540 weekly pay
Digital Media Specialist
Digital Media Strategist
Digital Producer
Digital Project Manager
E-Commerce Manager
Email Marketing Specialist
Marketing Specialist
Multimedia Specialist
$1,538 weekly pay
SEM Specialist
$1,300 weekly pay
SEO Specialist
Social Marketer
Social Media Coordinator
$1,150 weekly pay
Social Media Manager
$1,640 weekly pay
Social Media Specialist
Social Media Strategist
Content Creator
$1,400 weekly pay
Content Marketing Manager
Digital Business Analyst
$2,100 weekly pay
Digital Business Strategist
Digital Content Producer
Digital Marketing Executive
Digital Marketing Manager
Digital Marketing Strategist
Digital Media Manager
$1,340 weekly pay
Head of Digital Strategy Transformation
$3,500 weekly pay
Marketing
Marketing Assistant
Advertising Specialist
Brand Ambassador
Brand Designer
Communications Adviser
$1,730 weekly pay
Communications Officer
International Marketer
International Relations Officer
$1,793 weekly pay
Market Analyst
Market Research Analyst
Market Researcher
Marketer
Marketing Communications Specialist
Marketing Coordinator
Marketing Officer
Media Advisor
Media Buyer
$1,758 weekly pay
Media Coordinator
Media Researcher
$1,346 weekly pay
Paid Search Manager
Product Specialist
Public Relations Officer
Public Relations Specialist
Publicist
Science Communicator
Social Media Analyst
Account Director
$1,920 weekly pay
Advertising Executive
Brand Manager
Campaign Manager
Chief Marketing Officer (CMO)
Communications Manager
Communications Specialist
Communications Strategist
$1,827 weekly pay
Creative Director
$2,548 weekly pay
Market Research Consultant
Marketing Analyst
$2,019 weekly pay
Marketing Communications Manager
Marketing Consultant
Marketing Director
$3,100 weekly pay
Marketing Executive
Marketing Manager
Marketing Project Manager
Marketing Strategist
Media Consultant
Media Relations Specialist
$2,365 weekly pay
Product Manager
Product Marketing Manager
$2,115 weekly pay
Promotions Manager
Public Relations Consultant
Public Relations Manager
Sports Marketer
Sports Marketing Manager
$2,260 weekly pay
Social Media Marketing
Social Media Consultant
Social Media Marketer
Learn more about Social Media Manager courses in your area.