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A Digital Marketing Manager oversees the online marketing used by a business or organisation. You might develop digital marketing strategies using emails, social media, blogs and websites. Digital Marketing Managers create online content such as blogs or videos and ensure it conveys on-brand and appropriate messages for an audience. You might also monitor online customer activity and update websites and social media platforms.
A Digital Marketing Manager needs to have strong leadership skills and excellent time management. You should be aware of current trends and have a strong understanding of your product or service. You should also understand your customer base and be able to communicate with your audience. Digital Marketing Managers need to be creative and able to come up with new ideas quickly.
There are 12 courses available for people who want to become a Digital Marketing Manager. These are the top 5 most popular courses.
Possible job outcomes:
The Digital Marketing short course is designed to enhance students' skills and build confidence in applying modern digital marketing strategies. Suitable for anyone, regardless of role or industry, this course provides the tools to drive growth through multichannel campaigns informed by data and customer insights. Whether students are experienced marketers aiming to stay ahead in the digital age or aspiring marketers looking to enter the field, this course equips them with in-demand digital marketing skills to make a significant impact. .
Average duration: 10 weeks.
The Graduate Certificate in Business Administration (Digital) offers a tailored foundational knowledge in business, aligning with individual career aspirations. This course empowers learners with the confidence and capability to progress in their desired professional direction. Furthermore, upon completion, there exists an opportunity to delve deeper into the field by transitioning to the Master of Business Administration (Digital). This advanced study aims to cultivate unparalleled business leaders who possess both the ingenuity and prowess to instigate significant change within organisations and the broader community. .
Average duration: 6 months.
The Bachelor of Commerce (Marketing) imparts the proficiency to convey organisational value propositions to specific audiences. It emphasises understanding the benefits of product and service offerings in comparison to competitors. Students will gain insights into marketing practices, integrated communications, consumer behaviour, brand management, research, international marketing, and strategic approaches. This comprehensive knowledge base empowers graduates to address marketing challenges, identifying opportunities and crafting effective solutions in a dynamic marketing landscape..
Average duration: 3 years.
The Bachelor of Arts (Marketing) focuses on proactive communication, information analysis, branding, and e-marketing. Students will learn about advertising, consumer behaviour, strategic marketing, and business research, while also understanding the ethical and social responsibilities of marketers. This course encompasses international marketing, services marketing, and the vital realm of e-marketing..
The Bachelor of Applied Business (Marketing) is ideal for students seeking a career in business marketing. In this course you will learn how to develop effective strategies for the digital marketplace, build meaningful customer engagement and identify growth opportunities in relevant markets..
Average duration: 24 months.
In Australia, a full time Digital Marketing Manager generally earns $1,450 per week ($75,400 annual salary) before tax. This is a median figure for full-time employees and should be considered a guide only. As you gain more experience you can expect a potentially higher salary than people who are new to the industry.
This is a developing industry and has seen a big increase in employment numbers over the last five years. There are currently 51,400 people employed as a marketing specialist in Australia and many of them specialise as a Digital Marketing Manager. Digital Marketing Managers may find work across all regions of Australia, particularly in large towns and cities.
Source: Australian Government Labour Market Insights
An Advanced Diploma of Digital Marketing is an ideal course if you’re planning a career as a Digital Marketing Manager. This qualification explores ways to develop a digital marketing plan and use strategies such as web analytics, paid search campaigns, email marketing, website optimisation and video advertising. You’ll also cover content strategy, search engine optimisation and social media.
We’ll find nearby campuses and check if you’re eligible for funding in your state.
Here are some potential career pathways within digital marketing and marketing. Click on an occupation to learn more about the role and the qualifications that can help you get started in this industry.
Digital Marketing
Junior Data Analyst
$1,000 weekly pay
Advertising Manager
$1,830 weekly pay
Brand Strategist
$1,250 weekly pay
Communications Coordinator
$1,500 weekly pay
Content Strategist
Digital Content Creator
Digital Content Writer
Digital Marketer
$1,440 weekly pay
Digital Marketing Assistant
Digital Marketing Coordinator
Digital Marketing Specialist
$1,540 weekly pay
Digital Media Specialist
Digital Media Strategist
Digital Producer
Digital Project Manager
E-Commerce Manager
Email Marketing Specialist
Marketing Specialist
Multimedia Specialist
$1,538 weekly pay
SEM Specialist
$1,300 weekly pay
SEO Specialist
Social Marketer
Social Media Coordinator
$1,150 weekly pay
Social Media Manager
$1,640 weekly pay
Social Media Specialist
Social Media Strategist
Content Creator
$1,400 weekly pay
Content Marketing Manager
Digital Business Analyst
$2,100 weekly pay
Digital Business Strategist
Digital Content Producer
Digital Marketing Executive
Digital Marketing Manager
Digital Marketing Strategist
Digital Media Manager
$1,340 weekly pay
Head of Digital Strategy Transformation
$3,500 weekly pay
Marketing
Marketing Assistant
Advertising Specialist
Brand Ambassador
Brand Designer
Communications Adviser
$1,730 weekly pay
Communications Officer
International Marketer
International Relations Officer
$1,793 weekly pay
Market Analyst
Market Research Analyst
Market Researcher
Marketer
Marketing Communications Specialist
Marketing Coordinator
Marketing Officer
Media Advisor
Media Buyer
$1,758 weekly pay
Media Coordinator
Media Researcher
$1,346 weekly pay
Paid Search Manager
Product Specialist
Public Relations Officer
Public Relations Specialist
Publicist
Science Communicator
Social Media Analyst
Account Director
$1,920 weekly pay
Advertising Executive
Brand Manager
Campaign Manager
Chief Marketing Officer (CMO)
Communications Manager
Communications Specialist
Communications Strategist
$1,827 weekly pay
Creative Director
$2,548 weekly pay
Market Research Consultant
Marketing Analyst
$2,019 weekly pay
Marketing Communications Manager
Marketing Consultant
Marketing Director
$3,100 weekly pay
Marketing Executive
Marketing Manager
Marketing Project Manager
Marketing Strategist
Media Consultant
Media Relations Specialist
$2,365 weekly pay
Product Manager
Product Marketing Manager
$2,115 weekly pay
Promotions Manager
Public Relations Consultant
Public Relations Manager
Sports Marketer
Sports Marketing Manager
$2,260 weekly pay
Learn more about Digital Marketing Manager courses in your area.