Marketing Specialist

A Marketing Specialist develops and implements strategies to promote a company's products or services. You might work in various sectors, including retail, technology, or healthcare. Marketing Specialists focus on analysing market trends, identifying target audiences, and creating compelling marketing campaigns. You’ll manage digital marketing efforts, coordinate with advertising agencies, and monitor campaign performance to ensure goals are met.

Marketing Specialists play a key role in driving business growth. You’ll need to be creative and analytical, with a strong understanding of market dynamics. You’ll collaborate with sales teams and stakeholders to align marketing strategies with business objectives and ensure that campaigns effectively reach and engage the intended audience.

Future demand High
Average yearly income $82,420
Skill level Advanced

How do I become a marketing specialist?

All skill levels Beginner Experienced

Bachelor of Commerce (Marketing)

Blended, On Campus
3 years
$0 - $50,976
  • There are no mandated entry requirements.
Additional requirements may apply.

Social Media Marketing: Elevate

Online
6 months
Unavailable
  • There are no mandated entry requirements.
Additional requirements may apply.
  • There are no mandated entry requirements.
Additional requirements may apply.

Digital Marketing: Foundations

Online
6 months
Unavailable
  • There are no mandated entry requirements.
Additional requirements may apply.
  • There are no mandated entry requirements.
Additional requirements may apply.
*Showing course fees for all providers. Some providers may not be available in your area.

Related occupations

Further reading

Career spotlight: Advertising and marketing professionals

2nd October 2019)

How to start a career in Social Media Marketing

4th August 2021)

What can you do with a Diploma of Social Media Marketing?

13th January 2021)