Content Strategist

A Content Strategist plans and oversees the creation of content to meet organisational goals. You might work in a variety of sectors, including digital marketing, publishing, or corporate communications. Content Strategists focus on aligning content with brand objectives, audience needs, and market trends. You’ll develop content strategies, coordinate with writers and designers, and analyse performance metrics to ensure content effectiveness.

Content Strategists play a crucial role in shaping a company's online presence. You’ll need to be creative, analytical, and able to communicate effectively with diverse teams. You’ll liaise with stakeholders to ensure content is engaging, on-brand, and aligned with business goals.

Future demand High
Average yearly income $79,976
Skill level Advanced

How do I become a content strategist?

All skill levels Beginner Experienced

Bachelor of Media and Communication

Blended, On Campus
3 years
$0 - $45,579
  • There are no mandated entry requirements.
Additional requirements may apply.
BSB40820

Certificate IV in Marketing and Communication

Online
8 - 18 months
$1,250 - $4,928
  • There are no mandated entry requirements.
Additional requirements may apply.
Marketing Coordinator Digital Marketing Assistant Social Media Manager
Community Engagement Officer Copywriter Brand Ambassador Public Relations Officer Content Manager Marketing Officer Marketing Assistant Presales Consultant Junior Website Designer Creative Entrepreneur Account Manager Marketer Information Officer Social Media Coordinator Email Marketing Specialist Freelance Artist Digital Media Strategist Social Media Strategist Intelligence Officer Customer Success Manager ICT Sales Assistant Multimedia Designer Social Marketer Venue Manager Student Experience Officer Event Planner Cellar Door Manager Radio Producer Design Strategist E-Commerce Manager Library Assistant Museum Assistant Librarian Gym Manager Sales Representative Telemarketer Sales Analyst Fitness Centre Manager Sales Consultant High Performance Coach Conference Manager Event Director Exhibition Manager Tour Operations Manager Reservations Manager Bakery Manager Fashion Photographer Portrait Photographer Screenplay Writer Car Salesman Pre-Press Operator Visual Merchandiser Senior Merchandiser Multimedia Writer Marketing Strategist Paid Search Manager Student Recruitment Officer Online Content Creator Campaign Manager Publishing Coordinator Event Photographer Product Photographer Arts Programmer Visual Communication Designer Information Designer Editorial Writer Creative Writer Science Communicator Business Development Consultant Global Account Manager Marketing Executive Marketing Communications Manager Marketing Consultant International Marketer Content Strategist Media Planner Blog Writer Feature Writer Freelance Writer Travel Writer Literary Agent Political Consultant Publishing Assistant Technical Writer Community Engagement Coordinator Advertising Executive Policy Writer
+ 87 more
  • There are no mandated entry requirements.
Additional requirements may apply.
Marketing Coordinator Digital Marketing Assistant Social Media Manager Community Engagement Officer Copywriter Brand Ambassador Public Relations Officer Content Manager Marketing Officer Marketing Assistant Presales Consultant Junior Website Designer Creative Entrepreneur Account Manager Marketer Information Officer Social Media Coordinator Email Marketing Specialist Freelance Artist Digital Media Strategist Social Media Strategist Intelligence Officer Customer Success Manager ICT Sales Assistant Multimedia Designer Social Marketer Venue Manager Student Experience Officer Event Planner Cellar Door Manager Radio Producer Design Strategist E-Commerce Manager Library Assistant Museum Assistant Librarian Gym Manager Sales Representative Telemarketer Sales Analyst Fitness Centre Manager Sales Consultant High Performance Coach Conference Manager Event Director Exhibition Manager Tour Operations Manager Reservations Manager Bakery Manager Fashion Photographer Portrait Photographer Screenplay Writer Car Salesman Pre-Press Operator Visual Merchandiser Senior Merchandiser Multimedia Writer Marketing Strategist Paid Search Manager Student Recruitment Officer Online Content Creator Campaign Manager Publishing Coordinator Event Photographer Product Photographer Arts Programmer Visual Communication Designer Information Designer Editorial Writer Creative Writer Science Communicator Business Development Consultant Global Account Manager Marketing Executive Marketing Communications Manager Marketing Consultant International Marketer Content Strategist Media Planner Blog Writer Feature Writer Freelance Writer Travel Writer Literary Agent Political Consultant Publishing Assistant Technical Writer Community Engagement Coordinator Advertising Executive Policy Writer + 87 more
BSB50620

Diploma of Marketing and Communication

Online
12 months
$4,095
  • There are no mandated entry requirements.
Additional requirements may apply.
Communications Manager Marketing Manager Brand Manager
Account Director Public Relations Officer Brand Ambassador Marketer Junior Website Designer Content Manager Marketing Officer Marketing Assistant Creative Entrepreneur E-Commerce Developer Digital Business Strategist Product Specialist Account Manager Social Media Coordinator Email Marketing Specialist Freelance Artist Digital Media Strategist Social Media Strategist ICT Sales Assistant Multimedia Designer Social Marketer Account Executive Travel Agency Manager Real Estate Agency Manager Cellar Door Manager Radio Producer Design Strategist E-Commerce Manager New Home Sales Consultant Fashion Photographer Portrait Photographer Screenplay Writer Car Salesman Pre-Press Operator Visual Merchandiser Senior Merchandiser Multimedia Writer Marketing Director Retail Executive Marketing Strategist Product Marketing Manager Retention Specialist Market Researcher Fundraising Coordinator Paid Search Manager Relationship Manager Communications Adviser Communications Officer Media Analyst Communications Strategist Media Officer Digital Media Specialist Gallery Manager Sponsorship Manager Student Recruitment Officer Digital Producer International Marketing Specialist Campaign Manager Film Producer Event Photographer Product Photographer Arts Programmer Art Gallery Director Visual Communication Designer Information Designer Digital Artist Editorial Writer Creative Writer Public Affairs Consultant Media Advisor Strategic Advisor Film and TV Production Manager Business Development Consultant Global Account Manager Customer Relationship Manager Pharmaceutical Sales Representative Marketing Executive Marketing Communications Manager Marketing Consultant Brand Strategist International Marketer Marketing Project Manager Content Strategist Blog Writer Advertising Copywriter Feature Writer Freelance Writer Advertising Executive
+ 88 more
  • There are no mandated entry requirements.
Additional requirements may apply.
Communications Manager Marketing Manager Brand Manager Account Director Public Relations Officer Brand Ambassador Marketer Junior Website Designer Content Manager Marketing Officer Marketing Assistant Creative Entrepreneur E-Commerce Developer Digital Business Strategist Product Specialist Account Manager Social Media Coordinator Email Marketing Specialist Freelance Artist Digital Media Strategist Social Media Strategist ICT Sales Assistant Multimedia Designer Social Marketer Account Executive Travel Agency Manager Real Estate Agency Manager Cellar Door Manager Radio Producer Design Strategist E-Commerce Manager New Home Sales Consultant Fashion Photographer Portrait Photographer Screenplay Writer Car Salesman Pre-Press Operator Visual Merchandiser Senior Merchandiser Multimedia Writer Marketing Director Retail Executive Marketing Strategist Product Marketing Manager Retention Specialist Market Researcher Fundraising Coordinator Paid Search Manager Relationship Manager Communications Adviser Communications Officer Media Analyst Communications Strategist Media Officer Digital Media Specialist Gallery Manager Sponsorship Manager Student Recruitment Officer Digital Producer International Marketing Specialist Campaign Manager Film Producer Event Photographer Product Photographer Arts Programmer Art Gallery Director Visual Communication Designer Information Designer Digital Artist Editorial Writer Creative Writer Public Affairs Consultant Media Advisor Strategic Advisor Film and TV Production Manager Business Development Consultant Global Account Manager Customer Relationship Manager Pharmaceutical Sales Representative Marketing Executive Marketing Communications Manager Marketing Consultant Brand Strategist International Marketer Marketing Project Manager Content Strategist Blog Writer Advertising Copywriter Feature Writer Freelance Writer Advertising Executive + 88 more

Bachelor of Media

On Campus
3 years
$0 - $45,000
  • There are no mandated entry requirements.
Additional requirements may apply.
  • There are no mandated entry requirements.
Additional requirements may apply.

Graduate Diploma in Strategic Communication

On Campus
12 months
$0 - $9,846
  • There are no mandated entry requirements.
Additional requirements may apply.
  • There are no mandated entry requirements.
Additional requirements may apply.

Graduate Diploma of Communication

Blended, On Campus
12 months
$0 - $28,800
  • There are no mandated entry requirements.
Additional requirements may apply.
  • There are no mandated entry requirements.
Additional requirements may apply.

Graduate Certificate in Digital Communication

On Campus
6 months
$12,000
  • There are no mandated entry requirements.
Additional requirements may apply.
  • There are no mandated entry requirements.
Additional requirements may apply.
BSB50120

Diploma of Business (Digital and Data)

On Campus, Online
18 months
$9,200
  • There are no mandated entry requirements.
Additional requirements may apply.
  • There are no mandated entry requirements.
Additional requirements may apply.
*Showing course fees for all providers. Some providers may not be available in your area.

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Further reading

How to start a career in Social Media Marketing

4th August 2021)

How to start a Career in Human-Centred Design

21st October 2024)

Career spotlight: Advertising and marketing professionals

2nd October 2019)