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A Product Marketing Manager oversees promotional marketing activities for a particular product or service. You might be employed by a large organisation to market their product or work as an external consultant. Product Marketing Managers generate marketing strategies and coordinate promotional activities. You might monitor customer trends and conduct market research.
Product Marketing Managers should be up to date with current trends and have strong communication skills. You’ll need to be creative and be able to come up with unique marketing ideas. Product Marketing Managers must have strong time management skills and should be able to work on several tasks at once.
There is one course available for people who want to become a Product Marketing Manager.
Possible job outcomes:
The Bachelor of Business (Marketing) is a university level degree developed inline with the Australian Institute of Marketing (AIM) and ideal for students seeking careers in business marketing. The course is structured in three tiers with students completing 24 units overall. During the course, students choose their own core and elective units based on career interests. Interest areas include understanding advertising, consumer behaviour, digital marketing, audience research, ethics and sustainability and project management. The Bachelor of Business (Marketing) delivers a comprehensive understanding of essential marketing concepts, aimed at driving organisational growth and profitability. Students are taught to develop and implement effective marketing strategies with practical applications. This course is designed to prepare individuals with a diverse set of marketing skills that are not only applicable to specific roles but also versatile enough to be employed across different sectors and industries..
Average duration: 3 years.
In Australia, a full time Product Marketing Manager generally earns $2,115 per week ($109,980 annual salary) before tax. This is a median figure for full-time employees and should be considered a guide only. As you gain more experience you can expect a potentially higher salary than people who are new to the industry.
This industry is likely to experience moderate growth in employment numbers in coming years. There are currently 100,600 people working in this field in Australia and many of them specialise as a Product Marketing Manager. Product Marketing Managers may find work across all regions of Australia, particularly in large towns and cities.
Source: Australian Government Labour Market Insights
If you’re interested in a career as a Product Marketing Manager, consider enrolling in a Bachelor of Business (Marketing). This course will give you the skills to take on a range of marketing roles and allow you to explore areas such as advertising, consumer behaviour, digital marketing, audience research, ethics and sustainability and project management.
We’ll find nearby campuses and check if you’re eligible for funding in your state.
Here are some potential career pathways within marketing. Click on an occupation to learn more about the role and the qualifications that can help you get started in this industry.
Marketing
Marketing Assistant
$1,150 weekly pay
Advertising Manager
$1,830 weekly pay
Advertising Specialist
$1,250 weekly pay
Brand Ambassador
Brand Designer
Brand Strategist
Communications Adviser
$1,730 weekly pay
Communications Officer
$1,540 weekly pay
Content Strategist
Digital Marketing Assistant
Digital Media Specialist
Digital Media Strategist
International Marketer
International Relations Officer
$1,793 weekly pay
Market Analyst
Market Research Analyst
Market Researcher
Marketer
$1,440 weekly pay
Marketing Communications Specialist
Marketing Coordinator
Marketing Officer
Marketing Specialist
Media Advisor
Media Buyer
$1,758 weekly pay
Media Coordinator
Media Researcher
$1,346 weekly pay
Multimedia Specialist
$1,538 weekly pay
Paid Search Manager
Product Specialist
Public Relations Officer
Public Relations Specialist
Publicist
Science Communicator
Social Media Analyst
Social Media Coordinator
Social Media Manager
$1,640 weekly pay
Social Media Specialist
Social Media Strategist
Account Director
$1,920 weekly pay
Advertising Executive
$1,340 weekly pay
Brand Manager
Campaign Manager
$1,500 weekly pay
Chief Marketing Officer (CMO)
Communications Manager
Communications Specialist
Communications Strategist
$1,827 weekly pay
Content Marketing Manager
Creative Director
$2,548 weekly pay
Digital Marketing Manager
Digital Marketing Strategist
Digital Media Manager
Market Research Consultant
Marketing Analyst
$2,019 weekly pay
Marketing Communications Manager
Marketing Consultant
Marketing Director
$3,100 weekly pay
Marketing Executive
Marketing Manager
Marketing Project Manager
Marketing Strategist
Media Consultant
Media Relations Specialist
$2,365 weekly pay
Product Manager
Product Marketing Manager
$2,115 weekly pay
Promotions Manager
Public Relations Consultant
Public Relations Manager
Sports Marketer
Sports Marketing Manager
$2,260 weekly pay
Learn more about Product Marketing Manager courses in your area.