Content Specialist

Content Specialists are marketing professionals who research and develop content campaign strategies based on consumer trends and engagement behaviour. They work with the marketing and design team to create engaging content, then publish across multiple media channels.

As a Content Specialist you could be carrying out keyword research, analysing the CPC against the conversion rate on a recent Google ads campaign, discussing visual consistency with a graphic designer, meeting with the marketing team to present an outline for an upcoming Facebook campaign, editing a press release, or managing the calendar for all the organisation’s social media channels.

To be successful in this career you need to be passionate about social media engagement, a great writer, and highly organised. You’ll also need an up-to-date knowledge of the latest social media channels and marketing strategies.

Future demand High
Average yearly income $93,600
Skill level Unknown

How do I become a content specialist?

All skill levels Beginner Experienced

Bachelor of Arts (Social Media)

On Campus
3 years
$0 - $97,200
  • There are no mandated entry requirements.
Additional requirements may apply.
  • There are no mandated entry requirements.
Additional requirements may apply.
*Showing course fees for all providers. Some providers may not be available in your area.

Related occupations

Common questions

Further reading

How to start a career in Social Media Marketing

4th August 2021

Career spotlight: Advertising and marketing professionals

2nd October 2019

What can you do with a Diploma of Social Media Marketing?

13th January 2021