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Sports Marketers are business professionals who market athletes, sports teams, and venues to the general public — advertising and promoting key events and growing the fanbase. They carry out market research to find new and innovative ways of engaging fans and generating revenue.
As a Sports Marketer you could be running a focus group and survey with fans, meeting with the management team to discuss the upcoming budget, developing a corporate package for potential team sponsors, interviewing players to get a take on their personalities and interests, running a game-day social media campaign, approving artwork and copy for display ads at a sports event, or analysing the metrics from a recent cost-per-click advertising campaign.
To succeed in this occupation you’ll need to be confident, highly organised, and have outstanding personal communication skills.
There are 4 courses available for people who want to become a Sports Marketer.
Possible job outcomes:
The Bachelor of Sports Media is tailored for students aiming to pursue careers in the sports media industry. This degree provides the skills necessary for roles within sports leagues and clubs, sports media organisations, and sports agencies. It offers significant applied learning opportunities, allowing students to act as consultants to sporting organisations, thereby developing industry-relevant skills. The course ensures that students are well-prepared for an exciting career in sports media, with practical experiences that enhance their learning and professional readiness. .
Average duration: 3 years.
The Bachelor of Sport Management equips students with the necessary skills for a management career in sports, physical recreation, or outdoor adventure. Upon graduation, students will be well-prepared to manage professional sport organisations, major sporting events, and sporting facilities. Additionally, they will be adept at managing community sport programs, social development projects, outdoor adventure activities, and active recreation experiences. This degree is ideal for those aiming to confidently lead and innovate in the diverse and dynamic field of sport management. .
Average duration: 30 months.
The Bachelor of Business (Sport Management) prepares students for dynamic careers in the sports industry by developing essential business skills. This course covers a broad spectrum of sports management, from community-level to Olympic and professional sports. Students gain a comprehensive understanding of the sector while acquiring skills in competition management, inclusion promotion, stakeholder engagement, governance, policy formulation, strategic planning, legal considerations, market research, and leadership. The course is suitable for students with diverse interests, reflecting the various industries connected to sports..
The CUA51020 Diploma of Screen and Media (Sports Media) prepares you to become a broadcast specialist in the dynamic field of sports. You will acquire interviewing, sound recording, and writing skills from experienced sports commentators, radio, and TV presenters, graduating with a diverse skill set for career success. This qualification reflects the roles in various screen and media industries, including film, television, radio, gaming, and digital effects. Graduates possess technical and theoretical knowledge to perform advanced skilled work in positions such as director, editor, content creator, sound designer, and many others. Enquire now for the full list of elective choices, entry requirements, and available enrolment dates..
Average duration: 12 months.
The average salary for advertising and marketing professionals in Australia is currently $1,758 per week ($91,416 per annum). These are median figures for full-time employees and should be considered a guide only.
There are 83,400 advertising and marketing professionals employed across Australia right now. Some of these are Sports Marketers. Marketing is a growth occupation in all Australian industries and work sectors, with job opportunities expected to increase over the next 3-5 years.
Sports Marketers need university qualifications in sports management marketing, and public relations. Suitable qualifications include the Bachelor of Business (Sports Marketing and Management), Bachelor of Marketing, and Bachelor of Communications (Public Relations). As your career develops, consider the Master of Business Administration (Sports Management) or Master of Applied Marketing.
Source: Australian Government Labour Market Insights 2023
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Here are some potential career pathways within community recreation and marketing. Click on an occupation to learn more about the role and the qualifications that can help you get started in this industry.
Community Recreation
Community Coach
$1,050 weekly pay
Pool Lifeguard
$960 weekly pay
Sport and Recreation Officer
Sport and Recreation Trainee
$865 weekly pay
Swimming Instructor
Club Manager
$1,150 weekly pay
Sports Administrator
$1,250 weekly pay
Sports Coordinator
$1,620 weekly pay
Sports Development Officer
Sports Facility Manager
Sports Event Manager
$1,538 weekly pay
Sports Manager
$1,540 weekly pay
Sports Marketer
$1,758 weekly pay
Sports Marketing Manager
$2,260 weekly pay
Marketing
Marketing Assistant
Advertising Manager
$1,830 weekly pay
Advertising Specialist
Brand Ambassador
Brand Designer
Brand Strategist
Communications Adviser
$1,730 weekly pay
Communications Officer
Content Strategist
Digital Marketing Assistant
Digital Media Specialist
Digital Media Strategist
International Marketer
International Relations Officer
$1,793 weekly pay
Market Analyst
Market Research Analyst
Market Researcher
Marketer
$1,440 weekly pay
Marketing Communications Specialist
Marketing Coordinator
Marketing Officer
Marketing Specialist
Media Advisor
Media Buyer
Media Coordinator
Media Researcher
$1,346 weekly pay
Multimedia Specialist
Paid Search Manager
Product Specialist
Public Relations Officer
Public Relations Specialist
Publicist
Science Communicator
Social Media Analyst
Social Media Coordinator
Social Media Manager
$1,640 weekly pay
Social Media Specialist
Social Media Strategist
Account Director
$1,920 weekly pay
Advertising Executive
$1,340 weekly pay
Brand Manager
Campaign Manager
$1,500 weekly pay
Chief Marketing Officer (CMO)
Communications Manager
Communications Specialist
Communications Strategist
$1,827 weekly pay
Content Marketing Manager
Creative Director
$2,548 weekly pay
Digital Marketing Manager
Digital Marketing Strategist
Digital Media Manager
Market Research Consultant
Marketing Analyst
$2,019 weekly pay
Marketing Communications Manager
Marketing Consultant
Marketing Director
$3,100 weekly pay
Marketing Executive
Marketing Manager
Marketing Project Manager
Marketing Strategist
Media Consultant
Media Relations Specialist
$2,365 weekly pay
Product Manager
Product Marketing Manager
$2,115 weekly pay
Promotions Manager
Public Relations Consultant
Public Relations Manager