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A Market Researcher collects information on customer trends and behaviours. You might conduct interviews, surveys and data analysis to determine consumer interests. Market Researchers prepare reports and presentations to summarise their findings. You might make predictions about the potential success of a product and make recommendations to clients.
Market Researchers should have excellent communication skills and be able to liaise with a range of clients and consumers. It’s important you have strong analytical skills and can make accurate predictions. Market Researchers should have good time management skills and be able to complete work to a deadline.
There are 3 courses available for people who want to become a Market Researcher.
Possible job outcomes:
The Bachelor of Social Science (Honours) prepares students for careers that impact policy, instigate social change, and have real-world significance. The course includes a one-year research thesis, allowing students to delve deeply into a specific area of interest. It develops knowledge and skills essential for understanding, analysing, and influencing the political, social, environmental, and economic challenges of today's world. It is designed for those looking to make a meaningful difference in society through informed and strategic actions..
Average duration: 12 months.
The Bachelor of Business (Business Analytics) centers on data collection, analysis, and interpretation to inform strategic decisions in organizations. Students will acquire skills in statistical methods, Structured Query Language (SQL), and data management. This course also covers vital aspects like data confidentiality and security, financial and economic modeling, and measuring marketing effectiveness. It prepares students to excel in the era of big data, providing them with the tools to make data-driven decisions across various business areas..
Average duration: 3 years.
The Bachelor of Arts (Liberal Arts) combines varied subjects, including Latin, Cosmology, and English Literature, spanning from classical languages to applied science. This course fosters enhanced critical thinking and an appreciation for diverse academic fields. Graduates are well-suited for careers in education, social policy research, and administration..
In Australia, a full time Market Researcher generally earns $1,540 per week ($80,080 annual salary) before tax. This is a median figure for full-time employees and should be considered a guide only. As you gain more experience you can expect a potentially higher salary than people who are new to the industry.
This industry is likely to experience a strong increase in employment numbers in coming years. There are currently 3,100 people working in this field in Australia and many of them specialise as a Market Researcher. Market Researchers may find work across all regions of Australia, particularly larger towns and cities.
Source: Australian Government Labour Market Insights
A Bachelor of Business (Marketing) is an ideal qualification if you’re interested in a career as a Market Researcher. This course will allow you to specialise in areas such as audience research, advertising, consumer behaviour, digital marketing, project management and ethics and sustainability. A Bachelor of Commerce may also be suitable.
We’ll find nearby campuses and check if you’re eligible for funding in your state.
Here are some potential career pathways within marketing. Click on an occupation to learn more about the role and the qualifications that can help you get started in this industry.
Marketing
Marketing Assistant
$1,150 weekly pay
Advertising Manager
$1,830 weekly pay
Advertising Specialist
$1,250 weekly pay
Brand Ambassador
Brand Designer
Brand Strategist
Communications Adviser
$1,730 weekly pay
Communications Officer
$1,540 weekly pay
Content Strategist
Digital Marketing Assistant
Digital Media Specialist
Digital Media Strategist
International Marketer
International Relations Officer
$1,793 weekly pay
Market Analyst
Market Research Analyst
Market Researcher
Marketer
$1,440 weekly pay
Marketing Communications Specialist
Marketing Coordinator
Marketing Officer
Marketing Specialist
Media Advisor
Media Buyer
$1,758 weekly pay
Media Coordinator
Media Researcher
$1,346 weekly pay
Multimedia Specialist
$1,538 weekly pay
Paid Search Manager
Product Specialist
Public Relations Officer
Public Relations Specialist
Publicist
Science Communicator
Social Media Analyst
Social Media Coordinator
Social Media Manager
$1,640 weekly pay
Social Media Specialist
Social Media Strategist
Account Director
$1,920 weekly pay
Advertising Executive
$1,340 weekly pay
Brand Manager
Campaign Manager
$1,500 weekly pay
Chief Marketing Officer (CMO)
Communications Manager
Communications Specialist
Communications Strategist
$1,827 weekly pay
Content Marketing Manager
Creative Director
$2,548 weekly pay
Digital Marketing Manager
Digital Marketing Strategist
Digital Media Manager
Market Research Consultant
Marketing Analyst
$2,019 weekly pay
Marketing Communications Manager
Marketing Consultant
Marketing Director
$3,100 weekly pay
Marketing Executive
Marketing Manager
Marketing Project Manager
Marketing Strategist
Media Consultant
Media Relations Specialist
$2,365 weekly pay
Product Manager
Product Marketing Manager
$2,115 weekly pay
Promotions Manager
Public Relations Consultant
Public Relations Manager
Sports Marketer
Sports Marketing Manager
$2,260 weekly pay
Learn more about Market Researcher courses in your area.