Media Buyer

Media Buyers are advertising and marketing professionals who identify advertising opportunities for their organisation/clients and then purchase ad-space on different channels such as radio, TV, social media, billboards, print media, and internet pay-per-click opportunities.

As a media buyer you’ll be working closely with the marketing department and advertising manager, and will need to secure cost-effective advertising opportunties that deliver maximum exposure to your target audience. You’ll also spend a lot of time analysing performance metrics, demographics, and projections.

Future demand Medium
Average yearly income $114,400
Skill level Advanced

How do I become a media buyer?

All skill levels Beginner Experienced

Bachelor of Arts (Advertising)

On Campus
3 years
$0 - $97,200
  • There are no mandated entry requirements.
Additional requirements may apply.
  • There are no mandated entry requirements.
Additional requirements may apply.

Bachelor of Arts (Marketing)

On Campus
3 years
$0 - $29,055
  • There are no mandated entry requirements.
Additional requirements may apply.
  • There are no mandated entry requirements.
Additional requirements may apply.

Bachelor of Business (Public Relations)

Blended, On Campus
3 years
$0 - $45,000
  • There are no mandated entry requirements.
Additional requirements may apply.
*Showing course fees for all providers. Some providers may not be available in your area.

Related occupations

Common questions

Further reading

Career spotlight: Advertising and marketing professionals

2nd October 2019)

How to start a career in Social Media Marketing

4th August 2021)

How to become a multimedia designer

4th November 2019)