Public Relations Executive

A Public Relations Executive is responsible for managing and enhancing the public image of an organisation, ensuring effective communication between the company and its target audience.

They may develop and implement PR strategies, write press releases, and organise media events to promote the brand, as well as handle crisis communications and build relationships with media representatives. Additionally, they analyse public perception and monitor media coverage to assess the effectiveness of their campaigns, continually adapting strategies as needed.

Future demand Medium
Average yearly income $78,000
Skill level Advanced

How do I become a public relations executive?

All skill levels Beginner Experienced
BSB50620

Diploma of Marketing and Communication

Online
12 months
$4,095
  • There are no mandated entry requirements.
Additional requirements may apply.
Communications Manager Marketing Manager Brand Manager
Account Director Public Relations Officer Brand Ambassador Marketer Junior Website Designer Content Manager Marketing Officer Marketing Assistant Creative Entrepreneur E-Commerce Developer Digital Business Strategist Product Specialist Account Manager Social Media Coordinator Email Marketing Specialist Freelance Artist Digital Media Strategist Social Media Strategist ICT Sales Assistant Multimedia Designer Social Marketer Account Executive Travel Agency Manager Real Estate Agency Manager Cellar Door Manager Radio Producer Design Strategist E-Commerce Manager New Home Sales Consultant Fashion Photographer Portrait Photographer Screenplay Writer Car Salesman Pre-Press Operator Visual Merchandiser Senior Merchandiser Multimedia Writer Marketing Director Retail Executive Marketing Strategist Product Marketing Manager Retention Specialist Market Researcher Fundraising Coordinator Paid Search Manager Relationship Manager Communications Adviser Communications Officer Media Analyst Communications Strategist Media Officer Digital Media Specialist Gallery Manager Sponsorship Manager Student Recruitment Officer Digital Producer International Marketing Specialist Campaign Manager Film Producer Event Photographer Product Photographer Arts Programmer Art Gallery Director Visual Communication Designer Information Designer Digital Artist Editorial Writer Creative Writer Public Affairs Consultant Media Advisor Strategic Advisor Film and TV Production Manager Business Development Consultant Global Account Manager Customer Relationship Manager Pharmaceutical Sales Representative Marketing Executive Marketing Communications Manager Marketing Consultant Brand Strategist International Marketer Marketing Project Manager Content Strategist Blog Writer Advertising Copywriter Feature Writer Freelance Writer Advertising Executive Public Relations Executive Magazine Stylist Event Stylist Sports Marketing Manager Category Manager Media Relations Specialist Arts Writer Advertising Account Manager
+ 96 more
  • There are no mandated entry requirements.
Additional requirements may apply.
Communications Manager Marketing Manager Brand Manager Account Director Public Relations Officer Brand Ambassador Marketer Junior Website Designer Content Manager Marketing Officer Marketing Assistant Creative Entrepreneur E-Commerce Developer Digital Business Strategist Product Specialist Account Manager Social Media Coordinator Email Marketing Specialist Freelance Artist Digital Media Strategist Social Media Strategist ICT Sales Assistant Multimedia Designer Social Marketer Account Executive Travel Agency Manager Real Estate Agency Manager Cellar Door Manager Radio Producer Design Strategist E-Commerce Manager New Home Sales Consultant Fashion Photographer Portrait Photographer Screenplay Writer Car Salesman Pre-Press Operator Visual Merchandiser Senior Merchandiser Multimedia Writer Marketing Director Retail Executive Marketing Strategist Product Marketing Manager Retention Specialist Market Researcher Fundraising Coordinator Paid Search Manager Relationship Manager Communications Adviser Communications Officer Media Analyst Communications Strategist Media Officer Digital Media Specialist Gallery Manager Sponsorship Manager Student Recruitment Officer Digital Producer International Marketing Specialist Campaign Manager Film Producer Event Photographer Product Photographer Arts Programmer Art Gallery Director Visual Communication Designer Information Designer Digital Artist Editorial Writer Creative Writer Public Affairs Consultant Media Advisor Strategic Advisor Film and TV Production Manager Business Development Consultant Global Account Manager Customer Relationship Manager Pharmaceutical Sales Representative Marketing Executive Marketing Communications Manager Marketing Consultant Brand Strategist International Marketer Marketing Project Manager Content Strategist Blog Writer Advertising Copywriter Feature Writer Freelance Writer Advertising Executive Public Relations Executive Magazine Stylist Event Stylist Sports Marketing Manager Category Manager Media Relations Specialist Arts Writer Advertising Account Manager + 96 more

Bachelor of Arts (Public Relations)

Blended, On Campus
24 months
$0 - $97,200
  • There are no mandated entry requirements.
Additional requirements may apply.

Bachelor of Communication (Professional Communication)

On Campus
3 years
Unavailable
  • There are no mandated entry requirements.
Additional requirements may apply.
  • There are no mandated entry requirements.
Additional requirements may apply.
*Showing course fees for all providers. Some providers may not be available in your area.

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Further reading

What are the Top 3 Skills of an Executive Assistant?

21st December 2022)

Career spotlight: Advertising and marketing professionals

2nd October 2019)

How to start a career as a Personal Assistant

2nd December 2021)