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A Search Engine Optimisation Specialist (SEO Specialist) uses a range of techniques to bring visitors to a website. You’ll liaise with clients to determine their needs and find strategies to increase the number of people seeing online information. Search Engine Optimisation Specialists use keywords and other factors to determine a website’s placement in search engine results. You might work in the IT department of an organisation or as an external consultant.
Search Engine Optimisation Specialists must have strong technical skills and excellent analytical abilities. It’s important you can work as part of a team and communicate well with clients and colleagues. Search Engine Optimisation Specialists must be able to manage their time well and work on several projects at one time.
In Australia, a full time Search Engine Optimisation Specialist generally earns $1,540 per week ($80,080 annual salary) before tax. This is a median figure for full-time employees and should be considered a guide only. As you gain more experience you can expect a potentially higher salary than people who are new to the industry.
The number of people working in this industry is expected to grow strongly in coming years. There are currently 12,000 people employed in this field in Australia and many of them specialise as a Search Engine Optimisation Specialist. Search Engine Optimisation Specialists may find work across all regions of Australia.
Source: Australian Government Labour Market Insights
If you’re planning a career as a Search Engine Optimisation Specialist, consider enrolling in a Bachelor of Science (Information Technology). You’ll develop the skills to manage IT systems and networks for a range of organisations. You’ll cover topics including coding and programming, building global relationships, managing complex IT projects and shaping business processes and IT strategies.
We’ll find nearby campuses and check if you’re eligible for funding in your state.
Here are some potential career pathways within digital marketing. Click on an occupation to learn more about the role and the qualifications that can help you get started in this industry.
Digital Marketing
Junior Data Analyst
$1,000 weekly pay
Advertising Manager
$1,830 weekly pay
Brand Strategist
$1,250 weekly pay
Communications Coordinator
$1,500 weekly pay
Content Strategist
Digital Content Creator
Digital Content Writer
Digital Marketer
$1,440 weekly pay
Digital Marketing Assistant
Digital Marketing Coordinator
Digital Marketing Specialist
$1,540 weekly pay
Digital Media Specialist
Digital Media Strategist
Digital Producer
Digital Project Manager
E-Commerce Manager
Email Marketing Specialist
Marketing Specialist
Multimedia Specialist
$1,538 weekly pay
SEM Specialist
$1,300 weekly pay
SEO Specialist
Social Marketer
Social Media Coordinator
$1,150 weekly pay
Social Media Manager
$1,640 weekly pay
Social Media Specialist
Social Media Strategist
Content Creator
$1,400 weekly pay
Content Marketing Manager
Digital Business Analyst
$2,100 weekly pay
Digital Business Strategist
Digital Content Producer
Digital Marketing Executive
Digital Marketing Manager
Digital Marketing Strategist
Digital Media Manager
$1,340 weekly pay
Head of Digital Strategy Transformation
$3,500 weekly pay
Learn more about Search Engine Optimisation Specialist courses in your area.