Advertising Manager Courses

The Bachelor of Commerce (Honours) (Marketing) is a focused course providing in-depth specialist training in the analytical and research skills necessary for problem-solving in marketing practices or for preparing students for further academic pursuits, like a PhD. It equips students with a comprehensive understanding of marketing complexities. Graduates of this course have embarked on a broad range of successful careers, not only in marketing but also in varied business roles, establishing themselves in top-tier companies worldwide. .

The Bachelor of Commerce (Marketing) imparts the proficiency to convey organisational value propositions to specific audiences. It emphasises understanding the benefits of product and service offerings in comparison to competitors. Students will gain insights into marketing practices, integrated communications, consumer behaviour, brand management, research, international marketing, and strategic approaches. This comprehensive knowledge base empowers graduates to address marketing challenges, identifying opportunities and crafting effective solutions in a dynamic marketing landscape..

The Bachelor of Arts (Marketing) focuses on proactive communication, information analysis, branding, and e-marketing. Students will learn about advertising, consumer behaviour, strategic marketing, and business research, while also understanding the ethical and social responsibilities of marketers. This course encompasses international marketing, services marketing, and the vital realm of e-marketing..

The Bachelor of Arts (Advertising) caters to Australia's competitive, ever-evolving advertising sector, promising both challenges and opportunities. This course effectively imparts conventional advertising techniques like design and consumer behaviour, while familiarizing students with digital and social media platforms. Graduates will be aptly prepared for roles including copywriting, media purchasing, brand management, and creative direction..

The Bachelor of Business (Marketing) is a university level degree developed inline with the Australian Institute of Marketing (AIM) and ideal for students seeking careers in business marketing. The course is structured in three tiers with students completing 24 units overall. During the course, students choose their own core and elective units based on career interests. Interest areas include understanding advertising, consumer behaviour, digital marketing, audience research, ethics and sustainability and project management. The Bachelor of Business (Marketing) delivers a comprehensive understanding of essential marketing concepts, aimed at driving organisational growth and profitability. Students are taught to develop and implement effective marketing strategies with practical applications. This course is designed to prepare individuals with a diverse set of marketing skills that are not only applicable to specific roles but also versatile enough to be employed across different sectors and industries..