Academy Xi

Digital Marketing: Elevate

The demand for digital marketing skills is booming, with over 21% projected job growth* in five years, and an average salary of $110,000. So, learning how to leverage digital channels and tools to generate leads, drive brand awareness, and acquire new customers can help boost your career.

This course will equip you with the theoretical and practical skills required to manage digital channels, generate data-driven insights, and develop digital marketing campaigns. You’ll walk away from this course with the skills needed to:

• Create and implement an end-to-end digital marketing campaign
• Develop personas and customer journey maps to guide channel planning
• Leverage a range of channels such as Search, Social Media, and Email
• Create impactful, shareable content and amplify its reach
• Use key email marketing automation tools
• Use data-driven insights to optimize your campaign
• Improve conversions by using UX and CX principles