Publicist

A Publicist manages and promotes the public image of clients, such as celebrities, companies, or organisations. You might work for PR agencies, media firms, or in-house teams. Publicists create and implement strategies to enhance visibility and manage media relations. You’ll draft press releases, organise events, and handle inquiries to maintain a positive image and secure favourable media coverage.

Publicists play a vital role in shaping public perception. You’ll need to be persuasive and proactive, with excellent communication skills to build and maintain relationships with the media and clients. Effective crisis management and the ability to craft compelling narratives are key to success in this role.

Future demand Medium
Average yearly income $79,976
Skill level Unknown

How do I become a publicist?

All skill levels Beginner Experienced

Bachelor of Business (Public Relations)

Blended, On Campus
3 years
$0 - $45,000
  • There are no mandated entry requirements.
Additional requirements may apply.
  • There are no mandated entry requirements.
Additional requirements may apply.
*Showing course fees for all providers. Some providers may not be available in your area.

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Further reading

Career spotlight: Advertising and marketing professionals

2nd October 2019

How to start a career in Social Media Marketing

4th August 2021

Most popular government and public sector courses

21st June 2022