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A Digital Marketing Specialist coordinates online marketing campaigns to promote a brand, product or service. You might use strategies such as email campaigns, social media marketing or digital platforms such as websites and blogs. Digital Marketing Specialists monitor online activity and create digital content to target particular audiences.
Digital Marketing Specialists should have excellent communication skills and strong interpersonal abilities. It’s important you are creative and can come up with innovative promotional ideas. Digital Marketing Specialists must be up to date with current trends and understand the audience they are working with.
There are 11 courses available for people who want to become a Digital Marketing Specialist. These are the top 5 most popular courses.
Possible job outcomes:
The Diploma of Social Media Marketing is perfect for students seeking careers as Social Media Managers, Digital Marketing Managers or Content Marketers. Students will learn about email marketing, niche social media marketing strategies, personal branding, managing blogs and content marketing as well as interpreting market trends and developments..
Average duration: 12 months.
The Graduate Diploma in Marketing offers in-depth knowledge of fundamental marketing principles, customer motivations, and marketing management. This course equips students with modern insights to analyse markets and devise strategies aligned with industry standards and best practices. It covers various aspects of the evolving marketing field, including marketing communications, brand management, socially responsible marketing, customer behaviour, strategic marketing, data-driven insights, and the legal and ethical considerations in marketing. This diploma is ideal for adapting to the dynamic landscape of marketing. .
Average duration: 6 months.
The Bachelor of Arts (Social Media) focuses on digital content creation for diverse social media platforms to captivate audiences and foster communities. Students hone production abilities, learn storytelling forms, and understand the ethical and legal aspects of modern content production. This course emphasizes the significance of crafting an online presence, and examines the profound influence of social media on individual identities and interpersonal relations across various spheres. .
Average duration: 3 years.
Level-up your knowledge of digital marketing with the Graduate Certificate in Marketing and Digital Strategy. This post-graduate program is perfect for managers and business professionals who need a working knowledge of digital customer behaviour and the way marketing principles operate in the digital world. You’ll learn how to research customer metrics, measure digital performance, shape organisational branding, professionally communicate research findings, and strategise your communications for global reach. And if you’re ambitious, the program is a pathway to the Master of Marketing and Digital Communications. Enquire now for admissions criteria, digital marketing competencies, and universities in your area that offer the Graduate Certificate in Marketing and Digital Strategy..
Average duration: 24 months.
This course provides students with the foundation needed to create a data-driven digital marketing strategy to real-world challenges marketers confront daily. Diploma of Digital Marketing focuses on the background information and frameworks analysts need to be successful in today's digital business world..
In Australia, a full time Digital Marketing Specialist generally earns $1,540 per week ($80,080 annual salary) before tax. This is a median figure for full-time employees and should be considered a guide only. As you gain more experience you can expect a potentially higher salary than people who are new to the industry.
This industry is expected to experience strong growth in employment numbers in coming years. There are currently 51,400 people working in this field in Australia and many of them specialise as a Digital Marketing Specialist. Digital Marketing Specialists may find work across all regions of Australia, particularly in large towns and cities.
Source: Australian Government Labour Market Insights
An Advanced Diploma of Digital Marketing is an ideal qualification if you’re interested in a career as a Digital Marketing Specialist. This course will give you the skills to develop a digital marketing plan and use strategies such as web analytics, paid search campaigns, email marketing, website optimisation and video advertising. A Diploma of Social Media Marketing, Diploma of Digital Marketing or Graduate Certificate in Marketing and Digital Strategy may also be suitable.
We’ll find nearby campuses and check if you’re eligible for funding in your state.
Here are some potential career pathways within digital marketing. Click on an occupation to learn more about the role and the qualifications that can help you get started in this industry.
Digital Marketing
Junior Data Analyst
$1,000 weekly pay
Advertising Manager
$1,830 weekly pay
Brand Strategist
$1,250 weekly pay
Communications Coordinator
$1,500 weekly pay
Content Strategist
Digital Content Creator
Digital Content Writer
Digital Marketer
$1,440 weekly pay
Digital Marketing Assistant
Digital Marketing Coordinator
Digital Marketing Specialist
$1,540 weekly pay
Digital Media Specialist
Digital Media Strategist
Digital Producer
Digital Project Manager
E-Commerce Manager
Email Marketing Specialist
Marketing Specialist
Multimedia Specialist
$1,538 weekly pay
SEM Specialist
$1,300 weekly pay
SEO Specialist
Social Marketer
Social Media Coordinator
$1,150 weekly pay
Social Media Manager
$1,640 weekly pay
Social Media Specialist
Social Media Strategist
Content Creator
$1,400 weekly pay
Content Marketing Manager
Digital Business Analyst
$2,100 weekly pay
Digital Business Strategist
Digital Content Producer
Digital Marketing Executive
Digital Marketing Manager
Digital Marketing Strategist
Digital Media Manager
$1,340 weekly pay
Head of Digital Strategy Transformation
$3,500 weekly pay
Learn more about Digital Marketing Specialist courses in your area.