Chief Marketing Officer (CMO) Courses

The Master of Business Administration (Leadership) course nurtures proficient leaders equipped to guide organisations towards success. Students delve into essential leadership concepts, including strategic decision-making, organisational behaviour, and ethical governance, fostering a deep understanding of leading teams in varying business environments. This course is tailored for individuals aspiring to step into significant leadership roles, equipping them with the skills to steer businesses adeptly while showcasing exceptional leadership acumen..

The Master of Digital Marketing is a comprehensive course designed to provide students with in-depth knowledge and skills in the rapidly evolving field of digital marketing. It covers key areas such as social media strategy, content marketing, data analytics, SEO, and online advertising. The course blends theoretical learning with practical application, equipping students to effectively design and implement digital marketing strategies. Tailored for those aiming to excel in digital marketing roles, it prepares graduates for success in a diverse range of industries. .

The Master of Management (Marketing) imparts contemporary management skills with a focus on marketing strategy and planning. Students will develop the confidence to manage organisations and achieve business objectives efficiently and effectively. This course is tailored for those seeking to excel in leadership roles, combining marketing acumen with broad management expertise to guide businesses towards success in dynamic market environments. .

The Bachelor of Commerce (Honours) (Marketing) is a focused course providing in-depth specialist training in the analytical and research skills necessary for problem-solving in marketing practices or for preparing students for further academic pursuits, like a PhD. It equips students with a comprehensive understanding of marketing complexities. Graduates of this course have embarked on a broad range of successful careers, not only in marketing but also in varied business roles, establishing themselves in top-tier companies worldwide. .

The Bachelor of Business (Marketing) is a university level degree developed inline with the Australian Institute of Marketing (AIM) and ideal for students seeking careers in business marketing. The course is structured in three tiers with students completing 24 units overall. During the course, students choose their own core and elective units based on career interests. Interest areas include understanding advertising, consumer behaviour, digital marketing, audience research, ethics and sustainability and project management. The Bachelor of Business (Marketing) delivers a comprehensive understanding of essential marketing concepts, aimed at driving organisational growth and profitability. Students are taught to develop and implement effective marketing strategies with practical applications. This course is designed to prepare individuals with a diverse set of marketing skills that are not only applicable to specific roles but also versatile enough to be employed across different sectors and industries..