Brand Manager

Brand Managers develop and manage an organisation’s company brand, and are responsible for the way the general public perceives its products and services. They develop company logos, tag-lines and catch phrases, advertising campaigns, and communication strategies.

As a Brand Manager you might be revamping the logo for a long established product, liaising with the media in the lead-up to a new product launch, carrying out market research on the way the company brand is perceived by consumers, or meeting with the executive team to review the marketing strategy.

Future demand High
Average yearly income $117,000
Skill level Advanced

How do I become a brand manager?

All skill levels Beginner Experienced
BSB50620

Diploma of Marketing and Communication

Online
12 months
$4,095
  • There are no mandated entry requirements.
Additional requirements may apply.
Communications Manager Marketing Manager Brand Manager
Account Director Public Relations Officer Brand Ambassador Marketer Junior Website Designer Content Manager Marketing Officer Marketing Assistant Creative Entrepreneur E-Commerce Developer Digital Business Strategist Product Specialist Account Manager Social Media Coordinator Email Marketing Specialist Freelance Artist Digital Media Strategist Social Media Strategist ICT Sales Assistant Multimedia Designer Social Marketer Account Executive Travel Agency Manager Real Estate Agency Manager Cellar Door Manager Radio Producer Design Strategist E-Commerce Manager New Home Sales Consultant Fashion Photographer Portrait Photographer Screenplay Writer Car Salesman Pre-Press Operator Visual Merchandiser Senior Merchandiser Multimedia Writer Marketing Director Retail Executive Marketing Strategist Product Marketing Manager Retention Specialist Market Researcher Fundraising Coordinator Paid Search Manager Relationship Manager Communications Adviser Communications Officer Media Analyst Communications Strategist Media Officer Digital Media Specialist Gallery Manager Sponsorship Manager Student Recruitment Officer Digital Producer International Marketing Specialist Campaign Manager Film Producer Event Photographer Product Photographer Arts Programmer Art Gallery Director Visual Communication Designer Information Designer Digital Artist Editorial Writer Creative Writer Public Affairs Consultant Media Advisor Strategic Advisor Film and TV Production Manager Business Development Consultant Global Account Manager Customer Relationship Manager Pharmaceutical Sales Representative Marketing Executive Marketing Communications Manager Marketing Consultant Brand Strategist International Marketer Marketing Project Manager Content Strategist Blog Writer Advertising Copywriter Feature Writer Freelance Writer Advertising Executive
+ 88 more
  • There are no mandated entry requirements.
Additional requirements may apply.
Communications Manager Marketing Manager Brand Manager Account Director Public Relations Officer Brand Ambassador Marketer Junior Website Designer Content Manager Marketing Officer Marketing Assistant Creative Entrepreneur E-Commerce Developer Digital Business Strategist Product Specialist Account Manager Social Media Coordinator Email Marketing Specialist Freelance Artist Digital Media Strategist Social Media Strategist ICT Sales Assistant Multimedia Designer Social Marketer Account Executive Travel Agency Manager Real Estate Agency Manager Cellar Door Manager Radio Producer Design Strategist E-Commerce Manager New Home Sales Consultant Fashion Photographer Portrait Photographer Screenplay Writer Car Salesman Pre-Press Operator Visual Merchandiser Senior Merchandiser Multimedia Writer Marketing Director Retail Executive Marketing Strategist Product Marketing Manager Retention Specialist Market Researcher Fundraising Coordinator Paid Search Manager Relationship Manager Communications Adviser Communications Officer Media Analyst Communications Strategist Media Officer Digital Media Specialist Gallery Manager Sponsorship Manager Student Recruitment Officer Digital Producer International Marketing Specialist Campaign Manager Film Producer Event Photographer Product Photographer Arts Programmer Art Gallery Director Visual Communication Designer Information Designer Digital Artist Editorial Writer Creative Writer Public Affairs Consultant Media Advisor Strategic Advisor Film and TV Production Manager Business Development Consultant Global Account Manager Customer Relationship Manager Pharmaceutical Sales Representative Marketing Executive Marketing Communications Manager Marketing Consultant Brand Strategist International Marketer Marketing Project Manager Content Strategist Blog Writer Advertising Copywriter Feature Writer Freelance Writer Advertising Executive + 88 more

Bachelor of Applied Business (Marketing)

Online
24 months
$58,200
  • There are no mandated entry requirements.
Additional requirements may apply.
  • There are no mandated entry requirements.
Additional requirements may apply.
BSB60520

Advanced Diploma of Marketing and Communication

Blended, On Campus, Online
6 - 30 months
$0 - $21,600
  • At least 4 years work experience in a related field OR
  • Completed Diploma of Business or equivalent qualifications OR
  • Have completed the following units: BSBMKG541 Identify and evaluate marketing opportunities, BSBMKG542 Establish and monitor the marketing mix, BSBMKG552 Design and develop marketing communication plans, BSBMKG555 Write persuasive copy, and BSBPMG430 Undertake project work.
Additional requirements may apply.
  • At least 4 years work experience in a related field OR
  • Completed Diploma of Business or equivalent qualifications OR
  • Have completed the following units: BSBMKG541 Identify and evaluate marketing opportunities, BSBMKG542 Establish and monitor the marketing mix, BSBMKG552 Design and develop marketing communication plans, BSBMKG555 Write persuasive copy, and BSBPMG430 Undertake project work.
  • Have completed the following units: BSBMKG541 Identify and evaluate marketing opportunities, BSBMKG542 Establish and monitor the marketing mix, BSBMKG552 Design and develop marketing communication plans, BSBMKG555 Write persuasive copy, and BSBPMG430 Undertake project work.
Additional requirements may apply.

Bachelor of Arts (Marketing)

On Campus
3 years
$0 - $29,055
  • There are no mandated entry requirements.
Additional requirements may apply.
  • There are no mandated entry requirements.
Additional requirements may apply.

Bachelor of Commerce (Marketing)

Blended, On Campus
3 years
$0 - $50,976
  • There are no mandated entry requirements.
Additional requirements may apply.

Master of Marketing

Blended, On Campus
12 - 24 months
$0 - $78,000
  • There are no mandated entry requirements.
Additional requirements may apply.

Graduate Diploma in Marketing

On Campus
6 - 12 months
$0 - $15,400
  • There are no mandated entry requirements.
Additional requirements may apply.
  • There are no mandated entry requirements.
Additional requirements may apply.

Master of Marketing Management

On Campus
24 months
$0 - $75,040
  • There are no mandated entry requirements.
Additional requirements may apply.
  • There are no mandated entry requirements.
Additional requirements may apply.

Bachelor of Commerce (Honours) (Marketing)

On Campus
12 months
$0 - $16,323
  • There are no mandated entry requirements.
Additional requirements may apply.
  • There are no mandated entry requirements.
Additional requirements may apply.
*Showing course fees for all providers. Some providers may not be available in your area.

Related occupations

Common questions

Further reading

Career spotlight: Advertising and marketing professionals

2nd October 2019)

How do I become a sales manager?

22nd December 2022)

How to start a career in Social Media Marketing

4th August 2021)