Brand Strategist

A Brand Strategist develops and implements strategies to enhance a company’s brand identity and market presence. You might work for a marketing agency, a corporate brand team, or as an independent consultant. Brand Strategists focus on market research, target audience analysis, and developing brand positioning. You’ll create campaigns and initiatives to build brand awareness, loyalty, and engagement.

Brand Strategists play a crucial role in shaping a company’s public image. You’ll need to be creative, analytical, and have strong communication skills. You’ll collaborate with marketing teams, designers, and other stakeholders to ensure the brand’s message is consistent and compelling across all channels.

Future demand High
Average yearly income $91,520
Skill level Advanced

How do I become a brand strategist?

All skill levels Beginner Experienced
BSB50620

Diploma of Marketing and Communication

Online
12 months
$4,095
  • There are no mandated entry requirements.
Additional requirements may apply.
Communications Manager Marketing Manager Brand Manager
Account Director Public Relations Officer Brand Ambassador Marketer Junior Website Designer Content Manager Marketing Officer Marketing Assistant Creative Entrepreneur E-Commerce Developer Digital Business Strategist Product Specialist Account Manager Social Media Coordinator Email Marketing Specialist Freelance Artist Digital Media Strategist Social Media Strategist ICT Sales Assistant Multimedia Designer Social Marketer Account Executive Travel Agency Manager Real Estate Agency Manager Cellar Door Manager Radio Producer Design Strategist E-Commerce Manager New Home Sales Consultant Fashion Photographer Portrait Photographer Screenplay Writer Car Salesman Pre-Press Operator Visual Merchandiser Senior Merchandiser Multimedia Writer Marketing Director Retail Executive Marketing Strategist Product Marketing Manager Retention Specialist Market Researcher Fundraising Coordinator Paid Search Manager Relationship Manager Communications Adviser Communications Officer Media Analyst Communications Strategist Media Officer Digital Media Specialist Gallery Manager Sponsorship Manager Student Recruitment Officer Digital Producer International Marketing Specialist Campaign Manager Film Producer Event Photographer Product Photographer Arts Programmer Art Gallery Director Visual Communication Designer Information Designer Digital Artist Editorial Writer Creative Writer Public Affairs Consultant Media Advisor Strategic Advisor Film and TV Production Manager Business Development Consultant Global Account Manager Customer Relationship Manager Pharmaceutical Sales Representative Marketing Executive Marketing Communications Manager Marketing Consultant Brand Strategist International Marketer Marketing Project Manager Content Strategist Blog Writer Advertising Copywriter Feature Writer Freelance Writer Advertising Executive
+ 88 more
  • There are no mandated entry requirements.
Additional requirements may apply.
Communications Manager Marketing Manager Brand Manager Account Director Public Relations Officer Brand Ambassador Marketer Junior Website Designer Content Manager Marketing Officer Marketing Assistant Creative Entrepreneur E-Commerce Developer Digital Business Strategist Product Specialist Account Manager Social Media Coordinator Email Marketing Specialist Freelance Artist Digital Media Strategist Social Media Strategist ICT Sales Assistant Multimedia Designer Social Marketer Account Executive Travel Agency Manager Real Estate Agency Manager Cellar Door Manager Radio Producer Design Strategist E-Commerce Manager New Home Sales Consultant Fashion Photographer Portrait Photographer Screenplay Writer Car Salesman Pre-Press Operator Visual Merchandiser Senior Merchandiser Multimedia Writer Marketing Director Retail Executive Marketing Strategist Product Marketing Manager Retention Specialist Market Researcher Fundraising Coordinator Paid Search Manager Relationship Manager Communications Adviser Communications Officer Media Analyst Communications Strategist Media Officer Digital Media Specialist Gallery Manager Sponsorship Manager Student Recruitment Officer Digital Producer International Marketing Specialist Campaign Manager Film Producer Event Photographer Product Photographer Arts Programmer Art Gallery Director Visual Communication Designer Information Designer Digital Artist Editorial Writer Creative Writer Public Affairs Consultant Media Advisor Strategic Advisor Film and TV Production Manager Business Development Consultant Global Account Manager Customer Relationship Manager Pharmaceutical Sales Representative Marketing Executive Marketing Communications Manager Marketing Consultant Brand Strategist International Marketer Marketing Project Manager Content Strategist Blog Writer Advertising Copywriter Feature Writer Freelance Writer Advertising Executive + 88 more

Bachelor of Communication and Media

Blended, On Campus
3 years
$0 - $77,280
  • There are no mandated entry requirements.
Additional requirements may apply.

Bachelor of Digital Media

Blended, On Campus, Online
3 years
$0 - $59,756
  • There are no mandated entry requirements.
Additional requirements may apply.
  • There are no mandated entry requirements.
Additional requirements may apply.
*Showing course fees for all providers. Some providers may not be available in your area.

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Further reading

How to start a career in Social Media Marketing

4th August 2021)

Career spotlight: Advertising and marketing professionals

2nd October 2019)

How to start a Career in Human-Centred Design

21st October 2024)