Academy Xi

Service Design: Elevate

We are increasingly moving to a service and experience economy. Never has it been more important for businesses to work within unified, efficient systems to deliver a seamless consumer experience.

According to a recent McKinsey report, organizations who interweave design and data capabilities to solve business problems see up to a 30% increase in performance.

This explains Service Design’s growing importance across industries. It helps build brand differentiation, loyalty, and long-term business value.

This course will set you up for success with knowledge of how to:

• Map a service’s end-to-end journey across digital and offline touchpoints
• Understand how people interact with your company; and identify their pains and gains through a customer journey map
• Translate user stories and propose design approaches to meet stakeholder needs
• Ideate, design, and test workable prototypes
• Adapt products and services in response to ambiguity and constraints
• Prepare a current and future state Service Blueprint to help others execute your service vision
• Set your business apart from the crowd by delivering truly exceptional service experiences
• Put Service Design principles into practice by leveraging a comprehensive toolkit.