Marketing Analyst

A Marketing Analyst studies market conditions to help organisations understand potential sales of a product or service. You might work in marketing departments, research firms, or consultancies. Marketing Analysts focus on gathering and analysing data on consumer demographics, preferences, needs, and buying habits. You’ll prepare reports and present findings to help companies develop effective marketing strategies and make informed business decisions.

Marketing Analysts play an important role in shaping a company’s marketing efforts. You’ll need to be detail-oriented and analytical and be able to interpret data trends. You’ll collaborate with marketing teams and management to ensure that marketing campaigns are targeted and effective, helping the company achieve its business objectives.

Future demand High
Average yearly income $119,600
Skill level Unknown

How do I become a marketing analyst?

All skill levels Beginner Experienced

Bachelor of Business Analytics

On Campus
3 years
$0 - $45,000
  • There are no mandated entry requirements.
Additional requirements may apply.
  • There are no mandated entry requirements.
Additional requirements may apply.
*Showing course fees for all providers. Some providers may not be available in your area.

Related occupations

Further reading

What is the Role of a Business Analyst?

14th October 2022

What Skills Does a Data Analyst Need?

25th November 2022

Career spotlight: Advertising and marketing professionals

2nd October 2019