Market Analyst Courses
A Market Analyst conducts research to determine potential markets for products and services. You’ll look at data on current consumer behaviour and existing competition and analyse opportunities to enter the market. Market Analysts may prepare reports on consumer markets and make recommendations for sales and marketing strategies.
Market Analysts should have a strong understanding of current market and customer trends. It’s important you have strong analytical skills and can evaluate research and data. Market Analysts should have strong communication skills and be able to work as part of a team. You’ll need to be organised and able to manage your time well.
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Popular Market Analyst Courses
There are 7 courses available for people who want to become a Market Analyst. These are the top 5 most popular courses.
Online, On Campus
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Possible job outcomes:
Market Analyst
Content Marketing Manager
Marketing Manager
Brand Manager
Advertising Manager
Marketing Executive
Marketing Consultant
The Master of Marketing is tailored to address the evolving marketing sector, influenced by creativity, technology, and sustainable practices for societal benefit. It offers up-to-date knowledge for market analysis and strategic development. The course prepares students to navigate changes in the field, covering digital marketing, data analytics, customer experience, and more. It enhances existing skills, supporting career growth and providing opportunities for roles in various industries, both in Australia and globally..
Average duration: 24 months.
Online, On Campus
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Possible job outcomes:
Analytics Consultant
Machine Learning Engineer
Data Engineer
Data Analyst
Intelligence Analyst
Business Analyst
Statistician
Market Analyst
Data Scientist
The Graduate Diploma in Data Science is designed for professionals with a solid mathematical or quantitative background, aiming to enhance their technical skills for a career in data science. It provides an advanced understanding and skill set in data science, crucial for guiding strategic decision-making. The course covers detailed concepts such as data mining, machine learning, and data visualisation, equipping students with the necessary tools to excel in the rapidly evolving field of data science.
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Average duration: 12 months.
Online, On Campus
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Possible job outcomes:
Market Analyst
Statistician
Investment Analyst
Economist
Financial Analyst
Financial Advisor
The Bachelor of Business (Economics) delves into how resources are allocated among people and organisations. The focus is on topics such as consumer and business behaviour, job markets, and global trade. Graduates are prepared to understand economies on both large and small scales. Possible career paths include roles like economist, investment analyst, or strategist. The course material emphasizes the theories of economics and how government policies affect economic activities, including supply and demand and pricing..
Average duration: 3 years.
Online, On Campus
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Possible job outcomes:
Brand Manager
Marketing Manager
Market Analyst
Product Marketing Manager
Promotions Manager
Brand Strategist
Chief Marketing Officer (CMO)
International Marketer
Advertising Manager
The Bachelor of Business (Marketing) is a university level degree developed inline with the Australian Institute of Marketing (AIM) and ideal for students seeking careers in business marketing. The course is structured in three tiers with students completing 24 units overall. During the course, students choose their own core and elective units based on career interests. Interest areas include understanding advertising, consumer behaviour, digital marketing, audience research, ethics and sustainability and project management.
The Bachelor of Business (Marketing) delivers a comprehensive understanding of essential marketing concepts, aimed at driving organisational growth and profitability. Students are taught to develop and implement effective marketing strategies with practical applications. This course is designed to prepare individuals with a diverse set of marketing skills that are not only applicable to specific roles but also versatile enough to be employed across different sectors and industries..
Average duration: 3 years.
Online, On Campus
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Possible job outcomes:
Data Engineer
Data Analyst
Business Intelligence Analyst
Systems Analyst
Market Analyst
Data Scientist
The Bachelor of Information Technology (Data Analytics) offers a comprehensive foundation for IT specialists to adeptly navigate and harness data-intensive environments. Graduates will gain proficiency in deciphering, managing, and extracting valuable insights from extensive and intricate data sets. Equipped with this expertise, they will serve as the pivotal link, seamlessly connecting an organisation's data and informational needs with the technical acumen necessary to devise robust and efficient solutions. This course empowers individuals to thrive in our increasingly data-driven world..
Average duration: 3 years.
Frequently Asked Questions
How much does a Market Analyst earn?
In Australia, a full time Market Analyst generally earns $1,630 per week ($84,760 annual salary) before tax. This is a median figure for full-time employees and should be considered a guide only. As you gain more experience you can expect a potentially higher salary than people who are new to the industry.
What are the job opportunities for a Market Analyst?
This industry is likely to experience strong employment growth in coming years. There are currently 3,100 people working in this sector in Australia and many of them specialise as a Market Analyst. Market Analysts may find work across all regions of Australia, particularly in larger towns and cities.
Source: Australian Government Labour Market Insights
How do I become a Market Analyst?
A Bachelor of Commerce is an ideal qualification if you’re interested in a career as a Market Analyst. This course will prepare you for various job roles with subjects including finance fundamentals, economic principles, business analytics, commercial law and professional practice. You’ll be able to specialise your skills in areas such as accounting, economics, innovation, marketing, business law, human resources, leadership or banking.
Job Pathways
Here are some potential career pathways within marketing. Click on an occupation to learn more about the role and the qualifications that can help you get started in this industry.