Media Relations Specialist

A Media Relations Specialist manages and enhances an organisation’s public image through strategic communication with the media. You might work in corporate environments, public relations agencies, or non-profits. Media Relations Specialists focus on crafting press releases, organising media events, and maintaining relationships with journalists. You’ll handle media inquiries, oversee media coverage, and ensure consistent messaging across platforms.

Media Relations Specialists play a key role in shaping public perception. You’ll need excellent communication skills, a strong understanding of media dynamics, and the ability to manage multiple tasks effectively. You’ll collaborate with internal teams and media representatives to promote positive news and manage any potential issues.

Future demand High
Average yearly income $130,000
Skill level Advanced

How do I become a media relations specialist?

All skill levels Beginner Experienced

Graduate Diploma in Strategic Communication

On Campus
12 months
$0 - $9,846
  • There are no mandated entry requirements.
Additional requirements may apply.
  • There are no mandated entry requirements.
Additional requirements may apply.

Graduate Diploma of Communication

Blended, On Campus
12 months
$0 - $28,800
  • There are no mandated entry requirements.
Additional requirements may apply.
  • There are no mandated entry requirements.
Additional requirements may apply.
22524VIC

Diploma of Business (Public Relations)

On Campus
24 months
Unavailable
  • There are no mandated entry requirements.
Additional requirements may apply.
  • There are no mandated entry requirements.
Additional requirements may apply.
*Showing course fees for all providers. Some providers may not be available in your area.

Related occupations

Further reading

Career spotlight: Advertising and marketing professionals

2nd October 2019)

What can you do with a Diploma of Social Media Marketing?

13th January 2021)

How to start a career in Social Media Marketing

4th August 2021)