Digital Marketing Courses in Melbourne

Get started in marketing with the BSB40820 Certificate IV in Marketing and Communication. This nationally recognised qualification can be your entry point into a marketing role, or great for managers and small business owners who need the skills to increase their sales and outreach. The course covers: co-ordinating marketing activities, analysing consumer behaviour, carrying out market research, creating digital content, presenting your ideas and research, developing social media strategies, and more. You will also improve your overall skills in writing and critical thinking. Enquire now for the list of study units, graduation competencies, and upcoming enrolment dates..

The Diploma of Social Media Marketing is perfect for students seeking careers as Social Media Managers, Digital Marketing Managers or Content Marketers. Students will learn about email marketing, niche social media marketing strategies, personal branding, managing blogs and content marketing as well as interpreting market trends and developments..

The Digital Marketing short course is designed to enhance students' skills and build confidence in applying modern digital marketing strategies. Suitable for anyone, regardless of role or industry, this course provides the tools to drive growth through multichannel campaigns informed by data and customer insights. Whether students are experienced marketers aiming to stay ahead in the digital age or aspiring marketers looking to enter the field, this course equips them with in-demand digital marketing skills to make a significant impact. .

The Project Management (Digital): Elevate course is tailored for ambitious individuals, ideally with experience in digital team environments, aiming to excel as digital project managers. This course is also suited for traditional managers seeking formal training in the digital domain. It equips students with the comprehensive project management skills required in today’s digital landscape, enabling them to manage projects from inception to completion effectively. This course is designed to empower students with the tools and knowledge necessary to succeed in digital project management. .

The Social Media Marketing: Elevate course equips students with the technical skills and strategic mindset necessary to excel as Social Media Marketers. Students will learn to create inspiring content that stimulates brand conversations, builds communities, drives traffic, and boosts sales. This hands-on course responds to the growing demand for skilled marketers, providing a balanced skill set that enables students to produce compelling content supported by a solid marketing strategy. It's ideal for anyone aiming to effectively engage with diverse audiences through social media. .

Are you looking for an advanced IT qualification that delivers both leadership and IT technical skills? Try the ICT50220 Diploma of Information Technology. This nationally recognised diploma will teach you how to lead and facilitate an IT work team, review cyber security practices, create and maintain a cyber security awareness program, ensure your department’s ICT products and systems match the strategic direction of the organisation, and much more. This qualification has scope to achieve a specialisation in advanced networking, advanced programming, cloud engineering and architecture, advanced web development, and gaming. Enquire now for the full list of study units, entry requirements, and upcoming enrolment dates..

The BSB50120 Diploma of Business (Social Media Marketing) is ideal for professionals seeking to enhance their skills in business and social media marketing. This programme provides a deeper understanding of digital marketing and social media strategies, helping you create digital plans that align with business needs. As technology advances, there is a growing demand for skilled marketing professionals. This course prepares you for a dynamic and creative industry with global employment opportunities. Enquire now for the full list of elective choices, entry requirements, and available enrolment dates..

The 22524VIC Diploma of Business (Public Relations) is ideal for confident individuals with strong problem-solving skills, leadership potential, analytical instincts, and curiosity about the world. This diploma equips graduates with the knowledge and skills needed to develop media and public relations campaigns, liaise with media and stakeholders, formulate and implement communication strategies, manage projects, and create mass media advertisements. Prepare for roles such as public relations intern, consultant, or social media public relations officer. Enquire now for the full list of elective choices, entry requirements, and available enrolment dates..

The BSB50120 Diploma of Business (Digital Transformation) equips you with the knowledge, skills, and experience to handle digital and data technologies across various industries. You will develop initiative and judgement in planning, organising, and monitoring workloads, and use communication skills to support teams in meeting organisational goals. This qualification prepares you for roles in Business Services, with potential frontline management responsibilities and the ability to solve unpredictable problems and analyse information from diverse sources. Enquire now for the full list of elective choices, entry requirements, and available enrolment dates..

The Digital Marketing: Foundations course provides a thorough introduction to digital marketing concepts, channels, and tools, ideal for learners from various fields such as brand or product management, business ownership, traditional marketing, or IT. This course is tailored for those eager to explore the essentials of digital marketing, including SEO, SEM, social media, and content marketing strategies. Students will learn to build campaigns and analyse data using Google tools, gaining a comprehensive overview of the digital marketing landscape. .

The Product Management: Elevate course is designed for ambitious individuals, ideally with experience in digital team environments, who aspire to excel as Product Managers. This role is central to coordinating various teams such as engineering, user experience, marketing, and customer service throughout the product lifecycle. From ideation to delivery, the Product Manager ensures customer needs are the priority. This course equips students with the essential skills and knowledge needed to successfully navigate the multifaceted responsibilities of a Product Manager. .

The Bachelor of Business (Marketing) is a university level degree developed inline with the Australian Institute of Marketing (AIM) and ideal for students seeking careers in business marketing. The course is structured in three tiers with students completing 24 units overall. During the course, students choose their own core and elective units based on career interests. Interest areas include understanding advertising, consumer behaviour, digital marketing, audience research, ethics and sustainability and project management. The Bachelor of Business (Marketing) delivers a comprehensive understanding of essential marketing concepts, aimed at driving organisational growth and profitability. Students are taught to develop and implement effective marketing strategies with practical applications. This course is designed to prepare individuals with a diverse set of marketing skills that are not only applicable to specific roles but also versatile enough to be employed across different sectors and industries..

The Digital Leadership: Elevate course is tailored for ambitious individuals, ideally those with experience in digital team settings, seeking self-paced, industry-focused training with mentor support. As digital transformation continues to evolve, the demand for adept digital leaders is growing. This course prepares students to transition from expert roles to senior leadership positions, equipping them with the necessary skills to lead high-performing teams effectively in the digital age. Students will learn to motivate, inspire, and manage teams, addressing the unique challenges faced by emerging leaders. .

The Digital Marketing: Elevate course is designed to equip students with both the theoretical and practical skills needed to manage digital channels and create effective digital marketing campaigns. Students will learn how to promote products or services through digital mediums such as social media, company websites, search engines, email, and display advertising. This course enables students to strategise like digital marketers and to build, monitor, and optimise campaigns using tools like Google Analytics, Facebook Business Manager, and keyword research tools, supplemented by practical activities to enhance their understanding. .

The Data Analytics with Python: Elevate course offers flexible learning tailored to your schedule, whether over six months or a few weeks. It teaches foundational Python and SQL skills, with practical applications in data visualisation, exploratory data analysis, and simple data modelling. The course includes extensive practice through lab exercises and embedded activities, enhancing your coding and analytical skills. Students will also complete a mid-point and a final project to consolidate their learning and demonstrate their proficiency in data analytics. .

The Service Design: Elevate course equips students with comprehensive Service Design skills, from conducting research and drawing insights to ideating, prototyping, testing, and creating service blueprints. Students will gain a solid understanding of Service Design principles and learn to map and communicate the journey of a service across digital and offline channels. Upon completion, students will be proficient in visualising and solving service problems, making decisions based on research, and designing services that meet customer needs. This training is ideal for entrepreneurs and anyone looking to enhance their practical Service Design skills for immediate application. .

The Data Analytics: Transform course is ideal for those looking to enter the data/tech industry, focusing on turning data into actionable insights. It covers data collection, organisation, cleaning, and analysis to support informed decision-making. Students will learn Python programming, data visualization, SQL, regression modeling, and web scraping. They will translate data into actionable insights and drive business results. The course concludes with a capstone project, allowing students to apply their skills to a topic of their choice, demonstrating practical outcomes for the workplace. .

The Bachelor of Digital Media is tailored to ready students for a professional career in the digital media industry. This course imparts both practical skills and relevant theoretical knowledge applicable to various areas related to design, technology, and media. It is designed to provide a comprehensive understanding and expertise necessary for excelling in the ever-evolving digital media landscape. .

The Graduate Diploma of Communication is designed to equip students with a comprehensive understanding of contemporary communication practices. This course focuses on various aspects of media, public relations, digital communication, and professional writing. Ideal for individuals seeking to enhance their communication skills, it prepares students for diverse roles in media, corporate, and non-profit sectors. Through practical and theoretical learning, graduates develop the ability to effectively convey messages, engage audiences, and navigate the dynamic landscape of modern communication. .

The Master of Digital Media enhances students' professional digital media skills and knowledge, vital in today's technology-driven workforce. The course bolsters technical expertise and fosters creativity, addressing the growing demand for skilled professionals in an ever-evolving digital landscape. Students learn to translate ideas into reality, develop innovative digital media technologies, and critically analyse digital media design. Graduates are equipped to apply their skills across a wide range of work environments, leading innovation in digital media. .

The Master of Digital Marketing is a comprehensive course designed to provide students with in-depth knowledge and skills in the rapidly evolving field of digital marketing. It covers key areas such as social media strategy, content marketing, data analytics, SEO, and online advertising. The course blends theoretical learning with practical application, equipping students to effectively design and implement digital marketing strategies. Tailored for those aiming to excel in digital marketing roles, it prepares graduates for success in a diverse range of industries. .

The Bachelor of Media and Communication prepares students with skills essential for navigating the fast-changing media landscape of today and the future. It caters to various interests, including film and music video production, writing for print and online media, designing interactive websites, producing radio podcasts and broadcasts, streaming live media, and managing public relations campaigns. This degree places students at the forefront of content creation, equipping them to excel in diverse areas of media and communication..

The Master of Communication is designed to provide students with communication skills essential for maximising the impact of their academic achievements. Recognising communication as fundamental to resolving global issues, the course emphasises its role in diplomatic, scientific, and health-related advancements. It offers training in advanced oral communication, writing for specific audiences, and analysis of digital texts. Additionally, it teaches best-practice strategies in managing interactions between organisations, thus equipping students with vital skills for clear and effective communication across various fields. .

The Graduate Certificate in Marketing offers an introduction to essential aspects of marketing, suitable for those seeking a basic understanding of marketing principles. This course draws on the expertise of marketing faculty to deliver contemporary knowledge, enabling students to analyse markets and devise strategies aligned with industry standards and best practices. It covers areas like marketing communications, marketing management, customer experience and behaviour, and data-driven insights. The course equips students with modern theoretical marketing knowledge and practical skills for outstanding performance in both Australian and international markets..

The Master of Marketing is tailored to address the evolving marketing sector, influenced by creativity, technology, and sustainable practices for societal benefit. It offers up-to-date knowledge for market analysis and strategic development. The course prepares students to navigate changes in the field, covering digital marketing, data analytics, customer experience, and more. It enhances existing skills, supporting career growth and providing opportunities for roles in various industries, both in Australia and globally..

The Graduate Certificate in Business Administration (Digital) offers a tailored foundational knowledge in business, aligning with individual career aspirations. This course empowers learners with the confidence and capability to progress in their desired professional direction. Furthermore, upon completion, there exists an opportunity to delve deeper into the field by transitioning to the Master of Business Administration (Digital). This advanced study aims to cultivate unparalleled business leaders who possess both the ingenuity and prowess to instigate significant change within organisations and the broader community. .

The Bachelor of Commerce (Marketing) imparts the proficiency to convey organisational value propositions to specific audiences. It emphasises understanding the benefits of product and service offerings in comparison to competitors. Students will gain insights into marketing practices, integrated communications, consumer behaviour, brand management, research, international marketing, and strategic approaches. This comprehensive knowledge base empowers graduates to address marketing challenges, identifying opportunities and crafting effective solutions in a dynamic marketing landscape..

The Bachelor of Arts (Media and Communication) provides a deep understanding of modern media industries and communication technologies, examining their effects on politics, society, and culture globally. This esteemed course equips students with skills coveted in various media fields. It paves the way for careers in journalism, public relations, professional writing, marketing, media management, communication, and publishing. Students also gain insights into contemporary topics like big data, surveillance, the evolving news media landscape, and the prominence of celebrity culture..

The Bachelor of Arts (Digital Media) focuses on the transformative role of digital media in contemporary communication. It provides a critical understanding of how technology shapes communication and imparts practical skills for planning and producing digital media projects. This course includes writing for digital audiences, planning social media strategy, and creating video and audio content. Taught by experienced media professionals, it emphasizes valuable future-ready skills such as creativity, digital literacy, communication, problem-solving, and teamwork..

Want to become a professional journalist? Whether you dream of working for an international media outlet or creating your own news channel, studying a Bachelor of Journalism will help you achieve your dreams. Contemporary Journalists need a wide range of technical skills including writing, storytelling, photography, video editing, and content development. The Bachelor of Journalism delivers all these skills as well as the critical thinking and intelligence to tell the stories that matter in a way that’s authentic and appealing. If you’re ready to enquire to launch your career in journalism enquire now for admission criteria, study units and elective choices, plus the list of universities offering this degree program..

The Bachelor of Applied Business (Marketing) is ideal for students seeking a career in business marketing. In this course you will learn how to develop effective strategies for the digital marketplace, build meaningful customer engagement and identify growth opportunities in relevant markets..