Media Planner

Media Planners are advertising and marketing professionals who develop advertising strategies for their organisation (or clients). They carry out market research then create advertising campaigns to promote the organisation’s products, services, and brand awareness across a range of media channels.

As a Media Planner you could be carrying out demographic research on a client’s target audience, negotiating the price of a contract for TV advertising, analysing the conversion rates of a recent advertising campaign, attending a meeting with the marketing team to review the upcoming budget, preparing a report on media performance, or just reading up on the latest industry development and trends.

Future demand Medium
Average yearly income $82,264
Skill level Advanced

How do I become a media planner?

All skill levels Beginner Experienced

Digital Marketing: Elevate

Online
6 months
Unavailable
  • There are no mandated entry requirements.
Additional requirements may apply.

Social Media Marketing: Elevate

Online
6 months
Unavailable
  • There are no mandated entry requirements.
Additional requirements may apply.

Bachelor of Arts (Advertising)

On Campus
3 years
$6,075 - $97,200
  • There are no mandated entry requirements.
Additional requirements may apply.
  • There are no mandated entry requirements.
Additional requirements may apply.

Bachelor of Arts (Marketing)

On Campus
3 years
$0 - $29,055
  • There are no mandated entry requirements.
Additional requirements may apply.
  • There are no mandated entry requirements.
Additional requirements may apply.

Bachelor of Business (Digital Marketing)

On Campus
3 years
$45,000
  • There are no mandated entry requirements.
Additional requirements may apply.
*Showing course fees for all providers. Some providers may not be available in your area.

Related occupations

Common questions

Further reading

Career spotlight: Advertising and marketing professionals

2nd October 2019)

How to start a career in Social Media Marketing

4th August 2021)

What can you do with a Diploma of Social Media Marketing?

13th January 2021)