Media Planner

Media Planners are advertising and marketing professionals who develop advertising strategies for their organisation (or clients). They carry out market research then create advertising campaigns to promote the organisation’s products, services, and brand awareness across a range of media channels.

As a Media Planner you could be carrying out demographic research on a client’s target audience, negotiating the price of a contract for TV advertising, analysing the conversion rates of a recent advertising campaign, attending a meeting with the marketing team to review the upcoming budget, preparing a report on media performance, or just reading up on the latest industry development and trends.

Future demand Medium
Average yearly income $82,264
Skill level Advanced

How do I become a media planner?

All skill levels Beginner Experienced
BSB40820

Certificate IV in Marketing and Communication

Online
8 - 18 months
$1,250 - $4,928
  • There are no mandated entry requirements.
Additional requirements may apply.
Marketing Coordinator Digital Marketing Assistant Social Media Manager
Community Engagement Officer Copywriter Brand Ambassador Public Relations Officer Content Manager Marketing Officer Marketing Assistant Presales Consultant Junior Website Designer Creative Entrepreneur Account Manager Marketer Information Officer Social Media Coordinator Email Marketing Specialist Freelance Artist Digital Media Strategist Social Media Strategist Intelligence Officer Customer Success Manager ICT Sales Assistant Multimedia Designer Social Marketer Venue Manager Student Experience Officer Event Planner Cellar Door Manager Radio Producer Design Strategist E-Commerce Manager Library Assistant Museum Assistant Librarian Gym Manager Sales Representative Telemarketer Sales Analyst Fitness Centre Manager Sales Consultant High Performance Coach Conference Manager Event Director Exhibition Manager Tour Operations Manager Reservations Manager Bakery Manager Fashion Photographer Portrait Photographer Screenplay Writer Car Salesman Pre-Press Operator Visual Merchandiser Senior Merchandiser Multimedia Writer Marketing Strategist Paid Search Manager Student Recruitment Officer Online Content Creator Campaign Manager Publishing Coordinator Event Photographer Product Photographer Arts Programmer Visual Communication Designer Information Designer Editorial Writer Creative Writer Science Communicator Business Development Consultant Global Account Manager Marketing Executive Marketing Communications Manager Marketing Consultant International Marketer Content Strategist Media Planner Blog Writer Feature Writer Freelance Writer Travel Writer Literary Agent Political Consultant Publishing Assistant Technical Writer Community Engagement Coordinator Advertising Executive Policy Writer Packaging Designer Performance Coach Sports Marketing Manager Media Relations Specialist Advertising Account Manager
+ 92 more
  • There are no mandated entry requirements.
Additional requirements may apply.
Marketing Coordinator Digital Marketing Assistant Social Media Manager Community Engagement Officer Copywriter Brand Ambassador Public Relations Officer Content Manager Marketing Officer Marketing Assistant Presales Consultant Junior Website Designer Creative Entrepreneur Account Manager Marketer Information Officer Social Media Coordinator Email Marketing Specialist Freelance Artist Digital Media Strategist Social Media Strategist Intelligence Officer Customer Success Manager ICT Sales Assistant Multimedia Designer Social Marketer Venue Manager Student Experience Officer Event Planner Cellar Door Manager Radio Producer Design Strategist E-Commerce Manager Library Assistant Museum Assistant Librarian Gym Manager Sales Representative Telemarketer Sales Analyst Fitness Centre Manager Sales Consultant High Performance Coach Conference Manager Event Director Exhibition Manager Tour Operations Manager Reservations Manager Bakery Manager Fashion Photographer Portrait Photographer Screenplay Writer Car Salesman Pre-Press Operator Visual Merchandiser Senior Merchandiser Multimedia Writer Marketing Strategist Paid Search Manager Student Recruitment Officer Online Content Creator Campaign Manager Publishing Coordinator Event Photographer Product Photographer Arts Programmer Visual Communication Designer Information Designer Editorial Writer Creative Writer Science Communicator Business Development Consultant Global Account Manager Marketing Executive Marketing Communications Manager Marketing Consultant International Marketer Content Strategist Media Planner Blog Writer Feature Writer Freelance Writer Travel Writer Literary Agent Political Consultant Publishing Assistant Technical Writer Community Engagement Coordinator Advertising Executive Policy Writer Packaging Designer Performance Coach Sports Marketing Manager Media Relations Specialist Advertising Account Manager + 92 more

Digital Marketing: Elevate

Online
6 months
Unavailable
  • There are no mandated entry requirements.
Additional requirements may apply.

Social Media Marketing: Elevate

Online
6 months
Unavailable
  • There are no mandated entry requirements.
Additional requirements may apply.

Bachelor of Arts (Advertising)

On Campus
3 years
$0 - $97,200
  • There are no mandated entry requirements.
Additional requirements may apply.
  • There are no mandated entry requirements.
Additional requirements may apply.

Bachelor of Arts (Marketing)

On Campus
3 years
$0 - $29,055
  • There are no mandated entry requirements.
Additional requirements may apply.
  • There are no mandated entry requirements.
Additional requirements may apply.

Bachelor of Business (Digital Marketing)

On Campus
3 years
$45,000
  • There are no mandated entry requirements.
Additional requirements may apply.
*Showing course fees for all providers. Some providers may not be available in your area.

Related occupations

Common questions

Further reading

Career spotlight: Advertising and marketing professionals

2nd October 2019)

How to start a career in Social Media Marketing

4th August 2021)

What can you do with a Diploma of Social Media Marketing?

13th January 2021)