This role has a high level of AI exposure. While some human skills are required, many tasks could be automated or replaced by new technology.
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Get qualified to work as a Media Planner with a course recognised across Australia. Speak to a training provider to learn more.
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Common questions
Salaries for Media Planners start at $75,000 per annum with opportunities for performance-based bonuses and incentives. Increase your earning capacity by gaining specialist qualifications in business analytics and market research as well as industry-specific knowledge.
Courses.com.au Team
There are no clear employment figures for Media Planners in Australia right now. They are employed by advertising agencies as well as large corporations, SMEs, non-profits, and government organisations. Media Planners often work as independent consultants.
Courses.com.au Team
The minimum entry point for Media Planners in Australia is the Diploma of Marketing and Communications, though many organisations will expect you to have a Bachelor of Business (Marketing), Bachelor of Communications (Advertising), or Bachelor of Media and Communications. To be successful in this role you will need a working knowledge of the latest digital technologies and social media platforms as well as traditional media outlets. It will definitely help to gain proficiency in the Adobe Creative Cloud and Microsoft Office applications.
Source: Australian Government Labour Market Insights 2023
Courses.com.au Team
Further reading
How to start a career in Social Media Marketing
4th August 2021
What can you do with a Diploma of Social Media Marketing?
13th January 2021Media Planner careers
Media Planners are advertising and marketing professionals who develop advertising strategies for their organisation (or clients). They carry out market research then create advertising campaigns to promote the organisation’s products, services, and brand awareness across a range of media channels.
As a Media Planner you could be carrying out demographic research on a client’s target audience, negotiating the price of a contract for TV advertising, analysing the conversion rates of a recent advertising campaign, attending a meeting with the marketing team to review the upcoming budget, preparing a report on media performance, or just reading up on the latest industry development and trends.
