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  3. Media Planner Courses

Media Planner Courses

Media Planners are advertising and marketing professionals who develop advertising strategies for their organisation (or clients). They carry out market research then create advertising campaigns to promote the organisation’s products, services, and brand awareness across a range of media channels.

As a Media Planner you could be carrying out demographic research on a client’s target audience, negotiating the price of a contract for TV advertising, analysing the conversion rates of a recent advertising campaign, attending a meeting with the marketing team to review the upcoming budget, preparing a report on media performance, or just reading up on the latest industry development and trends.

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Frequently Asked Questions

How much do Media Planners earn?

Salaries for Media Planners start at $75,000 per annum with opportunities for performance-based bonuses and incentives. Increase your earning capacity by gaining specialist qualifications in business analytics and market research as well as industry-specific knowledge.

What are the job opportunities for Media Planners?

There are no clear employment figures for Media Planners in Australia right now. They are employed by advertising agencies as well as large corporations, SMEs, non-profits, and government organisations. Media Planners often work as independent consultants.

How do I become a Media Planner?

The minimum entry point for Media Planners in Australia is the Diploma of Marketing and Communications, though many organisations will expect you to have a Bachelor of Business (Marketing), Bachelor of Communications (Advertising), or Bachelor of Media and Communications.

To be successful in this role you will need a working knowledge of the latest digital technologies and social media platforms as well as traditional media outlets. It will definitely help to gain proficiency in the Adobe Creative Cloud and Microsoft Office applications.

Source: Australian Government Labour Market Insights 2023

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Job Pathways

Here are some potential career pathways within marketing. Click on an occupation to learn more about the role and the qualifications that can help you get started in this industry.

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