Media Analyst Courses

Media Analysts are marketing professionals who analyse and evaluate the effectiveness of marketing campaigns, advertising, and promotional activities. They collect consumer and performance data, then write meaningful reports and recommendations from the information.

As a Media Analyst you could be: meeting with the marketing manager to discuss the mechanics of a new campaign, designing a questionnaire to gather customer metrics, entering data into a customer database after a focus group activity, creating an infographic to summarise and support a large report, or making a presentation to the marketing department.

To be successful in this career you’ll need exceptional attention to detail and the ability to transform data into reports and infographics that can be understood (and actioned) by key decision-makers.

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Frequently Asked Questions

How much do Media Analysts earn?

There are no clear salary figures for Media Analysts working in Australia at this time. Increase your earning capacity by obtaining your MBA and other post-graduate qualifications in data analytics or marketing.

What are the job opportunities for Media Analysts?

There are no clear employment figures for Media Analysts working in Australia right now. They are employed by advertising and marketing firms as well as the marketing departments of SMEs, corporate organisations, NGOs, and government agencies. Some Media Analysts work as independent consultants.

How do I become a Media Analyst?

Media Analysts need a good understanding of marketing principles and the triggers behind consumer behaviour. You’ll also need skills in applied data analytics. Suitable qualifications include the Bachelor of Business (Marketing Analytics), Bachelor of Digital Marketing, and Bachelor of Marketing and Communications.

If you already hold a degree, consider the Master of Digital Marketing, Master of Business Administration (Marketing), or Master of Analytics (Marketing).

Source: Australian Government Labour Market Insights 2023

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We’ll find nearby campuses and check if you’re eligible for funding in your state.

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Job Pathways

Here are some potential career pathways within digital marketing. Click on an occupation to learn more about the role and the qualifications that can help you get started in this industry.

$1,000 weekly pay

$1,830 weekly pay

$1,250 weekly pay

Communications Coordinator

$1,500 weekly pay

Content Strategist

$1,250 weekly pay

Digital Content Creator