Media Analyst

Media Analysts are marketing professionals who analyse and evaluate the effectiveness of marketing campaigns, advertising, and promotional activities. They collect consumer and performance data, then write meaningful reports and recommendations from the information.

As a Media Analyst you could be: meeting with the marketing manager to discuss the mechanics of a new campaign, designing a questionnaire to gather customer metrics, entering data into a customer database after a focus group activity, creating an infographic to summarise and support a large report, or making a presentation to the marketing department.

To be successful in this career you’ll need exceptional attention to detail and the ability to transform data into reports and infographics that can be understood (and actioned) by key decision-makers.

Future demand Medium
Average yearly income $67,600
Skill level Advanced

How do I become a media analyst?

All skill levels Beginner Experienced
BSB50120

Diploma of Business

Blended, Online
12 months
$1,499 - $6,422
  • There are no mandated entry requirements.
Additional requirements may apply.
Office Manager Project Coordinator Small Business Owner
Governance Coordinator Scheduler Business Support Officer Regional Manager Fitness Studio Manager Project Officer Creative Entrepreneur Digital Business Strategist Data Miner Product Specialist Corporate Services Manager Account Manager Park Manager Buyer Information Officer Customer Service Officer Brand Ambassador Life Coach Community Engagement Officer Sports Facility Manager Landfill Supervisor RTO Compliance Officer Investigation Manager National Security Adviser Intelligence Officer Enrolment and Admissions Officer Innovation Coordinator Customer Success Manager Chief Innovation Officer ICT Sales Assistant Data Analytics Consultant Logistician Innovation Manager Purchasing Officer Quality Assurance Engineer Data Consultant IT Auditor Event Planner Strata Manager Planning Officer Student Experience Officer Travel Agency Manager Regional Coordinator Real Estate Agency Manager Bank Manager Aquaculture Manager Sustainable Farmer Customs and Border Protection Officer Winemaker Vineyard Manager Social Media Strategist Resilience Officer Head of Procurement Head of Digital Strategy Transformation Radio Producer Operational Risk Manager Accounting Manager Forensic Accountant Innovation Strategist Financial Controller New Home Sales Consultant Customer Service Manager Fraud Analyst Financial Assistant Assistant Broker Library Assistant Museum Assistant Librarian Gym Manager Fitness Centre Manager Sales Analyst High Performance Coach Conference Manager Event Director Exhibition Manager Tour Operations Manager Local Government Administration Officer Reservations Manager HVAC Technician Bakery Manager Clinical Coder Fashion Photographer Screenplay Writer Grip Gaffer Driller Drilling Supervisor Concreter Portrait Photographer Duty Manager (Police Force) Apiarist Head of Cyber Security Senior Rates Officer Senior Compliance Officer Trade Waste Officer Buyer’s Agent Customs Broker Property Consultant Property Developer Salesforce Administrator Business Specialist IT Recruitment Consultant Sales Engineer Business Development Executive Enterprise Architect Business Services Manager Procurement Manager Retail Executive Marketing Director Reporting Analyst Category Specialist Procurement Consultant Workforce Analyst Facilities Coordinator Grants Officer Retention Specialist Settlements Officer Workshop Supervisor Performance Manager Leasing Manager Product Marketing Manager Leasing Officer Claims Specialist Market Researcher Internal Auditor Law Clerk Agile Business Analyst Fundraising Coordinator Commercial Analyst Technical Business Analyst Relationship Manager Program Coordinator Cost Controller Travel Operator Cluster Manager Business Leader Diversity Consultant Lobbyist Policy Specialist Communications Officer Media Analyst Communications Strategist Court Administrator Investigator Museum Director Records Manager Digital Media Specialist Financial Regulator Gallery Manager Public Service Officer Policy Researcher Student Recruitment Officer Engagement Manager Community Relations Manager Technology Consultant Geographer International Project Manager Program Analyst Location Manager Film Producer Partnerships Manager Resource Economist Agricultural Economist Freelance Editor Meteorologist Strategic Advisor Transport Manager Geochemist Palaeontologist Photogrammetrist Nutrition Advisor Nutrition Scientist Executive Director Inventory Manager Supply Planner Business Development Consultant Global Account Manager Customer Relationship Manager Senior Financial Analyst Capability Manager Marketing Executive Training and Development Manager International Business Strategist Service Delivery Manager Organisational Development Consultant Marketing Communications Manager Risk Advisor Supply Chain Analyst Logistics Planner Strategy Manager Inventory Planner Tender Writer Supply and Distribution Manager Change Management Consultant HR Business Partner Business Process Analyst Senior Business Analyst Risk Consultant Marketing Analyst Master Data Analyst Innovation Consultant Credit Risk Analyst Finance Director Acquisition Manager Executive Manager Research and Development Manager Leadership Coach Advertising Account Manager Investment Banking Analyst Analytics Manager Wealth Manager Retirement Planner People and Culture Manager International Banker Chief Project Officer Promotions Manager
+ 216 more
  • There are no mandated entry requirements.
Additional requirements may apply.
Office Manager Project Coordinator Small Business Owner Governance Coordinator Scheduler Business Support Officer Regional Manager Fitness Studio Manager Project Officer Creative Entrepreneur Digital Business Strategist Data Miner Product Specialist Corporate Services Manager Account Manager Park Manager Buyer Information Officer Customer Service Officer Brand Ambassador Life Coach Community Engagement Officer Sports Facility Manager Landfill Supervisor RTO Compliance Officer Investigation Manager National Security Adviser Intelligence Officer Enrolment and Admissions Officer Innovation Coordinator Customer Success Manager Chief Innovation Officer ICT Sales Assistant Data Analytics Consultant Logistician Innovation Manager Purchasing Officer Quality Assurance Engineer Data Consultant IT Auditor Event Planner Strata Manager Planning Officer Student Experience Officer Travel Agency Manager Regional Coordinator Real Estate Agency Manager Bank Manager Aquaculture Manager Sustainable Farmer Customs and Border Protection Officer Winemaker Vineyard Manager Social Media Strategist Resilience Officer Head of Procurement Head of Digital Strategy Transformation Radio Producer Operational Risk Manager Accounting Manager Forensic Accountant Innovation Strategist Financial Controller New Home Sales Consultant Customer Service Manager Fraud Analyst Financial Assistant Assistant Broker Library Assistant Museum Assistant Librarian Gym Manager Fitness Centre Manager Sales Analyst High Performance Coach Conference Manager Event Director Exhibition Manager Tour Operations Manager Local Government Administration Officer Reservations Manager HVAC Technician Bakery Manager Clinical Coder Fashion Photographer Screenplay Writer Grip Gaffer Driller Drilling Supervisor Concreter Portrait Photographer Duty Manager (Police Force) Apiarist Head of Cyber Security Senior Rates Officer Senior Compliance Officer Trade Waste Officer Buyer’s Agent Customs Broker Property Consultant Property Developer Salesforce Administrator Business Specialist IT Recruitment Consultant Sales Engineer Business Development Executive Enterprise Architect Business Services Manager Procurement Manager Retail Executive Marketing Director Reporting Analyst Category Specialist Procurement Consultant Workforce Analyst Facilities Coordinator Grants Officer Retention Specialist Settlements Officer Workshop Supervisor Performance Manager Leasing Manager Product Marketing Manager Leasing Officer Claims Specialist Market Researcher Internal Auditor Law Clerk Agile Business Analyst Fundraising Coordinator Commercial Analyst Technical Business Analyst Relationship Manager Program Coordinator Cost Controller Travel Operator Cluster Manager Business Leader Diversity Consultant Lobbyist Policy Specialist Communications Officer Media Analyst Communications Strategist Court Administrator Investigator Museum Director Records Manager Digital Media Specialist Financial Regulator Gallery Manager Public Service Officer Policy Researcher Student Recruitment Officer Engagement Manager Community Relations Manager Technology Consultant Geographer International Project Manager Program Analyst Location Manager Film Producer Partnerships Manager Resource Economist Agricultural Economist Freelance Editor Meteorologist Strategic Advisor Transport Manager Geochemist Palaeontologist Photogrammetrist Nutrition Advisor Nutrition Scientist Executive Director Inventory Manager Supply Planner Business Development Consultant Global Account Manager Customer Relationship Manager Senior Financial Analyst Capability Manager Marketing Executive Training and Development Manager International Business Strategist Service Delivery Manager Organisational Development Consultant Marketing Communications Manager Risk Advisor Supply Chain Analyst Logistics Planner Strategy Manager Inventory Planner Tender Writer Supply and Distribution Manager Change Management Consultant HR Business Partner Business Process Analyst Senior Business Analyst Risk Consultant Marketing Analyst Master Data Analyst Innovation Consultant Credit Risk Analyst Finance Director Acquisition Manager Executive Manager Research and Development Manager Leadership Coach Advertising Account Manager Investment Banking Analyst Analytics Manager Wealth Manager Retirement Planner People and Culture Manager International Banker Chief Project Officer Promotions Manager + 216 more
BSB50620

Diploma of Marketing and Communication

Blended, Online
12 months
$1,995 - $6,995
  • There are no mandated entry requirements.
Additional requirements may apply.
Communications Manager Marketing Manager Brand Manager
Account Director Junior Website Designer Content Manager Marketing Officer E-Commerce Developer Creative Entrepreneur Marketing Assistant Marketer Brand Ambassador Public Relations Officer Freelance Artist Digital Media Strategist Social Media Coordinator Social Media Strategist ICT Sales Assistant Social Marketer Multimedia Designer Account Manager Digital Business Strategist Product Specialist Email Marketing Specialist Portrait Photographer Fashion Photographer Visual Merchandiser Senior Merchandiser Pre-Press Operator Car Salesman Screenplay Writer Travel Agency Manager Real Estate Agency Manager Account Executive Design Strategist E-Commerce Manager New Home Sales Consultant Radio Producer Cellar Door Manager Relationship Manager Communications Adviser Communications Officer Fundraising Coordinator Paid Search Manager Market Researcher Multimedia Writer Marketing Director Retail Executive Marketing Strategist Product Marketing Manager Retention Specialist Sponsorship Manager Student Recruitment Officer Digital Media Specialist Gallery Manager Media Officer Media Analyst Communications Strategist International Marketing Specialist Digital Producer Campaign Manager Art Gallery Director Visual Communication Designer Arts Programmer Information Designer Event Photographer Film Producer Product Photographer Advertising Account Manager Arts Writer Media Relations Specialist Sports Marketing Manager Category Manager Magazine Stylist Event Stylist Freelance Writer Public Relations Executive Content Strategist Blog Writer Advertising Copywriter Feature Writer Advertising Executive Marketing Consultant Marketing Communications Manager International Marketer Brand Strategist Marketing Project Manager Pharmaceutical Sales Representative Marketing Executive Global Account Manager Customer Relationship Manager Business Development Consultant Digital Artist Creative Writer Editorial Writer Film and TV Production Manager Strategic Advisor Public Affairs Consultant Media Advisor
+ 96 more
  • There are no mandated entry requirements.
Additional requirements may apply.
Communications Manager Marketing Manager Brand Manager Account Director Junior Website Designer Content Manager Marketing Officer E-Commerce Developer Creative Entrepreneur Marketing Assistant Marketer Brand Ambassador Public Relations Officer Freelance Artist Digital Media Strategist Social Media Coordinator Social Media Strategist ICT Sales Assistant Social Marketer Multimedia Designer Account Manager Digital Business Strategist Product Specialist Email Marketing Specialist Portrait Photographer Fashion Photographer Visual Merchandiser Senior Merchandiser Pre-Press Operator Car Salesman Screenplay Writer Travel Agency Manager Real Estate Agency Manager Account Executive Design Strategist E-Commerce Manager New Home Sales Consultant Radio Producer Cellar Door Manager Relationship Manager Communications Adviser Communications Officer Fundraising Coordinator Paid Search Manager Market Researcher Multimedia Writer Marketing Director Retail Executive Marketing Strategist Product Marketing Manager Retention Specialist Sponsorship Manager Student Recruitment Officer Digital Media Specialist Gallery Manager Media Officer Media Analyst Communications Strategist International Marketing Specialist Digital Producer Campaign Manager Art Gallery Director Visual Communication Designer Arts Programmer Information Designer Event Photographer Film Producer Product Photographer Advertising Account Manager Arts Writer Media Relations Specialist Sports Marketing Manager Category Manager Magazine Stylist Event Stylist Freelance Writer Public Relations Executive Content Strategist Blog Writer Advertising Copywriter Feature Writer Advertising Executive Marketing Consultant Marketing Communications Manager International Marketer Brand Strategist Marketing Project Manager Pharmaceutical Sales Representative Marketing Executive Global Account Manager Customer Relationship Manager Business Development Consultant Digital Artist Creative Writer Editorial Writer Film and TV Production Manager Strategic Advisor Public Affairs Consultant Media Advisor + 96 more
*Showing course fees for all providers. Some providers may not be available in your area.

Related occupations

Common questions

Further reading

What is the Role of a Business Analyst?

14th October 2022)

Career spotlight: Advertising and marketing professionals

2nd October 2019)

How to start a career in Social Media Marketing

4th August 2021)