Media Analyst

Media Analysts are marketing professionals who analyse and evaluate the effectiveness of marketing campaigns, advertising, and promotional activities. They collect consumer and performance data, then write meaningful reports and recommendations from the information.

As a Media Analyst you could be: meeting with the marketing manager to discuss the mechanics of a new campaign, designing a questionnaire to gather customer metrics, entering data into a customer database after a focus group activity, creating an infographic to summarise and support a large report, or making a presentation to the marketing department.

To be successful in this career you’ll need exceptional attention to detail and the ability to transform data into reports and infographics that can be understood (and actioned) by key decision-makers.

Future demand Medium
Average yearly income $67,600
Skill level Advanced

How do I become a media analyst?

All skill levels Beginner Experienced
BSB50120

Diploma of Business

Blended, Online
12 months
$0 - $6,318
  • There are no mandated entry requirements.
Additional requirements may apply.
Office Manager Project Coordinator Small Business Owner
Governance Coordinator Scheduler Business Support Officer Regional Manager Project Officer Fitness Studio Manager Creative Entrepreneur Digital Business Strategist Data Miner Product Specialist Corporate Services Manager Account Manager Park Manager Buyer Information Officer Customer Service Officer Brand Ambassador Life Coach Community Engagement Officer Sports Facility Manager Landfill Supervisor Investigation Manager RTO Compliance Officer Intelligence Officer National Security Adviser Enrolment and Admissions Officer Innovation Coordinator Customer Success Manager Chief Innovation Officer ICT Sales Assistant Data Analytics Consultant Logistician Innovation Manager Purchasing Officer Quality Assurance Engineer IT Auditor Event Planner Strata Manager Data Consultant Planning Officer Student Experience Officer Travel Agency Manager Regional Coordinator Real Estate Agency Manager Bank Manager Aquaculture Manager Sustainable Farmer Customs and Border Protection Officer Winemaker Vineyard Manager Social Media Strategist Resilience Officer Head of Procurement Head of Digital Strategy Transformation Radio Producer Operational Risk Manager Accounting Manager Financial Controller Forensic Accountant Innovation Strategist New Home Sales Consultant Customer Service Manager Fraud Analyst Financial Assistant Assistant Broker Library Assistant Museum Assistant Librarian Gym Manager Sales Analyst Fitness Centre Manager High Performance Coach Conference Manager Event Director Exhibition Manager Tour Operations Manager Local Government Administration Officer Reservations Manager HVAC Technician Bakery Manager Clinical Coder Fashion Photographer Portrait Photographer Screenplay Writer Grip Gaffer Driller Drilling Supervisor Concreter Duty Manager (Police Force) Apiarist Head of Cyber Security Senior Rates Officer Senior Compliance Officer Trade Waste Officer Marketing Director Buyer’s Agent Customs Broker Reporting Analyst Property Consultant Property Developer Salesforce Administrator Business Specialist IT Recruitment Consultant Sales Engineer Business Development Executive Enterprise Architect Business Services Manager Procurement Manager Retail Executive Category Specialist Procurement Consultant Workforce Analyst Facilities Coordinator Grants Officer Retention Specialist Settlements Officer Workshop Supervisor Performance Manager Leasing Manager Product Marketing Manager Leasing Officer Claims Specialist Market Researcher Internal Auditor Law Clerk Agile Business Analyst Fundraising Coordinator Commercial Analyst Technical Business Analyst Relationship Manager Program Coordinator Cost Controller Travel Operator Cluster Manager Business Leader Diversity Consultant Lobbyist Policy Specialist Communications Officer Media Analyst Communications Strategist Court Administrator Investigator Museum Director Records Manager Digital Media Specialist Financial Regulator Gallery Manager Policy Researcher Public Service Officer Student Recruitment Officer Engagement Manager Community Relations Manager Technology Consultant Geographer International Project Manager Program Analyst Film Producer Location Manager Partnerships Manager Resource Economist Agricultural Economist Freelance Editor Meteorologist Strategic Advisor Transport Manager Geochemist Palaeontologist Photogrammetrist Nutrition Advisor Nutrition Scientist Executive Director Inventory Manager Supply Planner Business Development Consultant Global Account Manager Customer Relationship Manager Senior Financial Analyst Capability Manager Marketing Executive International Business Strategist Service Delivery Manager Organisational Development Consultant Marketing Communications Manager Training and Development Manager Risk Advisor Supply Chain Analyst Logistics Planner Strategy Manager Inventory Planner Tender Writer Supply and Distribution Manager Change Management Consultant HR Business Partner Business Process Analyst Senior Business Analyst Risk Consultant Marketing Analyst Master Data Analyst Innovation Consultant Credit Risk Analyst Finance Director Acquisition Manager Executive Manager Research and Development Manager Leadership Coach Advertising Account Manager Investment Banking Analyst Analytics Manager Wealth Manager Retirement Planner People and Culture Manager International Banker Chief Project Officer Promotions Manager
+ 216 more
  • There are no mandated entry requirements.
Additional requirements may apply.
Office Manager Project Coordinator Small Business Owner Governance Coordinator Scheduler Business Support Officer Regional Manager Project Officer Fitness Studio Manager Creative Entrepreneur Digital Business Strategist Data Miner Product Specialist Corporate Services Manager Account Manager Park Manager Buyer Information Officer Customer Service Officer Brand Ambassador Life Coach Community Engagement Officer Sports Facility Manager Landfill Supervisor Investigation Manager RTO Compliance Officer Intelligence Officer National Security Adviser Enrolment and Admissions Officer Innovation Coordinator Customer Success Manager Chief Innovation Officer ICT Sales Assistant Data Analytics Consultant Logistician Innovation Manager Purchasing Officer Quality Assurance Engineer IT Auditor Event Planner Strata Manager Data Consultant Planning Officer Student Experience Officer Travel Agency Manager Regional Coordinator Real Estate Agency Manager Bank Manager Aquaculture Manager Sustainable Farmer Customs and Border Protection Officer Winemaker Vineyard Manager Social Media Strategist Resilience Officer Head of Procurement Head of Digital Strategy Transformation Radio Producer Operational Risk Manager Accounting Manager Financial Controller Forensic Accountant Innovation Strategist New Home Sales Consultant Customer Service Manager Fraud Analyst Financial Assistant Assistant Broker Library Assistant Museum Assistant Librarian Gym Manager Sales Analyst Fitness Centre Manager High Performance Coach Conference Manager Event Director Exhibition Manager Tour Operations Manager Local Government Administration Officer Reservations Manager HVAC Technician Bakery Manager Clinical Coder Fashion Photographer Portrait Photographer Screenplay Writer Grip Gaffer Driller Drilling Supervisor Concreter Duty Manager (Police Force) Apiarist Head of Cyber Security Senior Rates Officer Senior Compliance Officer Trade Waste Officer Marketing Director Buyer’s Agent Customs Broker Reporting Analyst Property Consultant Property Developer Salesforce Administrator Business Specialist IT Recruitment Consultant Sales Engineer Business Development Executive Enterprise Architect Business Services Manager Procurement Manager Retail Executive Category Specialist Procurement Consultant Workforce Analyst Facilities Coordinator Grants Officer Retention Specialist Settlements Officer Workshop Supervisor Performance Manager Leasing Manager Product Marketing Manager Leasing Officer Claims Specialist Market Researcher Internal Auditor Law Clerk Agile Business Analyst Fundraising Coordinator Commercial Analyst Technical Business Analyst Relationship Manager Program Coordinator Cost Controller Travel Operator Cluster Manager Business Leader Diversity Consultant Lobbyist Policy Specialist Communications Officer Media Analyst Communications Strategist Court Administrator Investigator Museum Director Records Manager Digital Media Specialist Financial Regulator Gallery Manager Policy Researcher Public Service Officer Student Recruitment Officer Engagement Manager Community Relations Manager Technology Consultant Geographer International Project Manager Program Analyst Film Producer Location Manager Partnerships Manager Resource Economist Agricultural Economist Freelance Editor Meteorologist Strategic Advisor Transport Manager Geochemist Palaeontologist Photogrammetrist Nutrition Advisor Nutrition Scientist Executive Director Inventory Manager Supply Planner Business Development Consultant Global Account Manager Customer Relationship Manager Senior Financial Analyst Capability Manager Marketing Executive International Business Strategist Service Delivery Manager Organisational Development Consultant Marketing Communications Manager Training and Development Manager Risk Advisor Supply Chain Analyst Logistics Planner Strategy Manager Inventory Planner Tender Writer Supply and Distribution Manager Change Management Consultant HR Business Partner Business Process Analyst Senior Business Analyst Risk Consultant Marketing Analyst Master Data Analyst Innovation Consultant Credit Risk Analyst Finance Director Acquisition Manager Executive Manager Research and Development Manager Leadership Coach Advertising Account Manager Investment Banking Analyst Analytics Manager Wealth Manager Retirement Planner People and Culture Manager International Banker Chief Project Officer Promotions Manager + 216 more
BSB50620

Diploma of Marketing and Communication

Online
12 months
$4,095
  • There are no mandated entry requirements.
Additional requirements may apply.
Brand Ambassador Public Relations Officer Marketer
Social Media Coordinator Email Marketing Specialist Account Manager Product Specialist Junior Website Designer Content Manager E-Commerce Developer Digital Business Strategist Creative Entrepreneur Marketing Officer Marketing Assistant Communications Manager Marketing Manager Brand Manager Account Director New Home Sales Consultant Radio Producer E-Commerce Manager Design Strategist Real Estate Agency Manager Cellar Door Manager Digital Media Strategist Freelance Artist Social Media Strategist Social Marketer ICT Sales Assistant Multimedia Designer Account Executive Travel Agency Manager Fashion Photographer Portrait Photographer Screenplay Writer Senior Merchandiser Pre-Press Operator Car Salesman Visual Merchandiser Multimedia Writer Marketing Director Marketing Strategist Product Marketing Manager Retail Executive Market Researcher Retention Specialist Customer Relationship Manager Global Account Manager Film and TV Production Manager Business Development Consultant Pharmaceutical Sales Representative Marketing Executive Marketing Consultant Marketing Communications Manager Content Strategist Marketing Project Manager International Marketer Brand Strategist Advertising Copywriter Blog Writer Feature Writer Advertising Executive Freelance Writer Communications Adviser Relationship Manager Fundraising Coordinator Paid Search Manager Communications Officer Media Analyst Communications Strategist Sponsorship Manager Digital Media Specialist Gallery Manager Media Officer Digital Producer Student Recruitment Officer Creative Writer Editorial Writer Information Designer Digital Artist Public Affairs Consultant Media Advisor Strategic Advisor International Marketing Specialist Campaign Manager Film Producer Art Gallery Director Visual Communication Designer Product Photographer Arts Programmer Event Photographer Advertising Account Manager Media Relations Specialist Arts Writer Category Manager Public Relations Executive Magazine Stylist Event Stylist Sports Marketing Manager
+ 96 more
  • There are no mandated entry requirements.
Additional requirements may apply.
Brand Ambassador Public Relations Officer Marketer Social Media Coordinator Email Marketing Specialist Account Manager Product Specialist Junior Website Designer Content Manager E-Commerce Developer Digital Business Strategist Creative Entrepreneur Marketing Officer Marketing Assistant Communications Manager Marketing Manager Brand Manager Account Director New Home Sales Consultant Radio Producer E-Commerce Manager Design Strategist Real Estate Agency Manager Cellar Door Manager Digital Media Strategist Freelance Artist Social Media Strategist Social Marketer ICT Sales Assistant Multimedia Designer Account Executive Travel Agency Manager Fashion Photographer Portrait Photographer Screenplay Writer Senior Merchandiser Pre-Press Operator Car Salesman Visual Merchandiser Multimedia Writer Marketing Director Marketing Strategist Product Marketing Manager Retail Executive Market Researcher Retention Specialist Customer Relationship Manager Global Account Manager Film and TV Production Manager Business Development Consultant Pharmaceutical Sales Representative Marketing Executive Marketing Consultant Marketing Communications Manager Content Strategist Marketing Project Manager International Marketer Brand Strategist Advertising Copywriter Blog Writer Feature Writer Advertising Executive Freelance Writer Communications Adviser Relationship Manager Fundraising Coordinator Paid Search Manager Communications Officer Media Analyst Communications Strategist Sponsorship Manager Digital Media Specialist Gallery Manager Media Officer Digital Producer Student Recruitment Officer Creative Writer Editorial Writer Information Designer Digital Artist Public Affairs Consultant Media Advisor Strategic Advisor International Marketing Specialist Campaign Manager Film Producer Art Gallery Director Visual Communication Designer Product Photographer Arts Programmer Event Photographer Advertising Account Manager Media Relations Specialist Arts Writer Category Manager Public Relations Executive Magazine Stylist Event Stylist Sports Marketing Manager + 96 more
*Showing course fees for all providers. Some providers may not be available in your area.

Related occupations

Common questions

Further reading

What is the Role of a Business Analyst?

14th October 2022)

Career spotlight: Advertising and marketing professionals

2nd October 2019)

How to start a career in Social Media Marketing

4th August 2021)