Marketing Courses in Gladstone

The Diploma of Social Media Marketing is perfect for students seeking careers as Social Media Managers, Digital Marketing Managers or Content Marketers. Students will learn about email marketing, niche social media marketing strategies, personal branding, managing blogs and content marketing as well as interpreting market trends and developments..

Get started in marketing with the BSB40820 Certificate IV in Marketing and Communication. This nationally recognised qualification can be your entry point into a marketing role, or great for managers and small business owners who need the skills to increase their sales and outreach. The course covers: co-ordinating marketing activities, analysing consumer behaviour, carrying out market research, creating digital content, presenting your ideas and research, developing social media strategies, and more. You will also improve your overall skills in writing and critical thinking. Enquire now for the list of study units, graduation competencies, and upcoming enrolment dates..

The Digital Marketing short course is designed to enhance students' skills and build confidence in applying modern digital marketing strategies. Suitable for anyone, regardless of role or industry, this course provides the tools to drive growth through multichannel campaigns informed by data and customer insights. Whether students are experienced marketers aiming to stay ahead in the digital age or aspiring marketers looking to enter the field, this course equips them with in-demand digital marketing skills to make a significant impact. .

The Design Thinking for Innovation: Elevate course introduces Design Thinking, a versatile approach used across various industries to enhance processes and foster innovation. This methodology blends a creative mindset, a structured process, and a practical toolkit to solve complex problems effectively and reduce risks associated with new ideas. Students will learn to empathize with users, identify hidden needs, reframe problems, and experiment to find original solutions. The course includes project work and activities to apply Design Thinking principles practically. .

The Project Management (Digital): Elevate course is tailored for ambitious individuals, ideally with experience in digital team environments, aiming to excel as digital project managers. This course is also suited for traditional managers seeking formal training in the digital domain. It equips students with the comprehensive project management skills required in today’s digital landscape, enabling them to manage projects from inception to completion effectively. This course is designed to empower students with the tools and knowledge necessary to succeed in digital project management. .

The Social Media Marketing: Elevate course equips students with the technical skills and strategic mindset necessary to excel as Social Media Marketers. Students will learn to create inspiring content that stimulates brand conversations, builds communities, drives traffic, and boosts sales. This hands-on course responds to the growing demand for skilled marketers, providing a balanced skill set that enables students to produce compelling content supported by a solid marketing strategy. It's ideal for anyone aiming to effectively engage with diverse audiences through social media. .

The Master of Business Administration (Innovation and Leadership) covers all aspects of leadership, advanced marketing, operational improvement, financial management, business research, economics, business decision making and corporate strategy. Study a practical project-based curriculum where you’ll apply everything you learn to real-world situations and solve legitimate business challenges that will transform your career..

The Python Programming short course propels students' careers forward by teaching Python, the world's fastest-growing major programming language. This course enables students to use Python for building web and data science applications. Students will learn Python fundamentals and apply object-oriented programming to enhance opportunities in both data science and web development. Python's rapid growth is due to its versatility and effectiveness across various programming tasks, making this course essential for those looking to expand their technical skill set. .

The Product Management short course equips students with essential skills to lead cross-functional teams and launch successful products. It teaches how to balance business viability, technical feasibility, and customer desires, preparing students for roles in startups and enterprise product organizations. At the intersection of business, design, and technology, product management involves collaborating with stakeholders, designers, and developers to ensure products meet both business objectives and customer needs. This course provides the tools to guide products toward long-term success. .

The Product Management: Foundations course is designed to guide students through the process of driving a product from concept to market. Product Managers are versatile leaders who coordinate a broad spectrum of tasks and teams, essential for any organisation's success. They align company objectives with market demands, mitigate the risk of product failure, and constantly innovate to ensure the business stays ahead. This course equips students with skills in management, analytics, and creativity, critical for mastering the dynamic field of product management. .

The Digital Marketing: Foundations course provides a thorough introduction to digital marketing concepts, channels, and tools, ideal for learners from various fields such as brand or product management, business ownership, traditional marketing, or IT. This course is tailored for those eager to explore the essentials of digital marketing, including SEO, SEM, social media, and content marketing strategies. Students will learn to build campaigns and analyse data using Google tools, gaining a comprehensive overview of the digital marketing landscape. .

The Product Management: Elevate course is designed for ambitious individuals, ideally with experience in digital team environments, who aspire to excel as Product Managers. This role is central to coordinating various teams such as engineering, user experience, marketing, and customer service throughout the product lifecycle. From ideation to delivery, the Product Manager ensures customer needs are the priority. This course equips students with the essential skills and knowledge needed to successfully navigate the multifaceted responsibilities of a Product Manager. .

The Digital Leadership: Elevate course is tailored for ambitious individuals, ideally those with experience in digital team settings, seeking self-paced, industry-focused training with mentor support. As digital transformation continues to evolve, the demand for adept digital leaders is growing. This course prepares students to transition from expert roles to senior leadership positions, equipping them with the necessary skills to lead high-performing teams effectively in the digital age. Students will learn to motivate, inspire, and manage teams, addressing the unique challenges faced by emerging leaders. .

The Digital Marketing: Elevate course is designed to equip students with both the theoretical and practical skills needed to manage digital channels and create effective digital marketing campaigns. Students will learn how to promote products or services through digital mediums such as social media, company websites, search engines, email, and display advertising. This course enables students to strategise like digital marketers and to build, monitor, and optimise campaigns using tools like Google Analytics, Facebook Business Manager, and keyword research tools, supplemented by practical activities to enhance their understanding. .

The Bachelor of Applied Business (Marketing) is ideal for students seeking a career in business marketing. In this course you will learn how to develop effective strategies for the digital marketplace, build meaningful customer engagement and identify growth opportunities in relevant markets..

The Graduate Certificate in Management offers an introduction to postgraduate studies, focusing on a comprehensive understanding of organisations within a global society. It encompasses perspectives from various organisational levels, essential for appreciating the work, people, and processes in today's competitive and publicly scrutinised global business environment. This course is designed to prepare students for an uncertain future by providing insights into the skills, attitudes, and professional capabilities required for effective management and leadership across different industry sectors..

The Bachelor of Business (Marketing) is a university level degree developed inline with the Australian Institute of Marketing (AIM) and ideal for students seeking careers in business marketing. The course is structured in three tiers with students completing 24 units overall. During the course, students choose their own core and elective units based on career interests. Interest areas include understanding advertising, consumer behaviour, digital marketing, audience research, ethics and sustainability and project management. The Bachelor of Business (Marketing) delivers a comprehensive understanding of essential marketing concepts, aimed at driving organisational growth and profitability. Students are taught to develop and implement effective marketing strategies with practical applications. This course is designed to prepare individuals with a diverse set of marketing skills that are not only applicable to specific roles but also versatile enough to be employed across different sectors and industries..

The BSB60520 Advanced Diploma of Marketing and Communication is an exciting qualification where students learn how to drive the strategic direction of an organisation’s marketing and communications activities. Students begin with 3 core units where they create and learn how to implement a strategic plan. This strategic plan becomes the base for the remainder of studies and incorporates a marketing plan and advertising campaign. Students then complete electives with choices available in advertising, design, and market research. The BSB60520 Advanced Diploma of Marketing and Communication is a nationally recognised training qualification and part of the official Business Services Training Package..

Become a marketing manager or independent marketing consultant with the BSB50620 Diploma of Marketing and Communication. This nationally recognised diploma builds on your existing skills and marketing knowledge, and teaches you how to develop advanced marketing and social medial engagement plans. During your studies you will be carrying out market research and conducting marketing audits, as well as learning copywriting and the subtle art of persuasion. The course also covers: the marketing mix, budgets and financial plans, workplace innovation, project work. Enquire now for the list of study units, entry requirements, and upcoming enrolment dates..

Do you need a business qualification that delivers a holistic blend of administration, management, and leadership skills? Try the BSB60120 Advanced Diploma of Business. This nationally recognised diploma will develop your critical thinking and emotional intelligence, as well as make you a more confident and effective communicator. The course covers: budgeting and finances, managing business resources, policy development, operationally planning, team management, continuous improvement, departmental safety and sustainability, risk management, and much more. Enquire now for the list of entry requirements, study units, and upcoming enrolment dates. .

The Product Management: Transform course is perfect for those seeking a rapid entry into Product Management. Suitable for strategic thinkers who excel in leading diverse teams through various project phases, this course focuses on identifying unmet customer needs, addressing unresolved product issues, and devising feasible, financially viable solutions that add value to a business. It's designed for individuals ready to embrace a career that combines strategic oversight with practical problem-solving in a dynamic business environment. .

The Graphic Design: Transform course offers intensive, practical training in visual media, typography, and page design for various industries. This course focuses on effective communication through compelling and visually appealing designs. Students will master both static and motion design software, work with real clients to interpret briefs, and create persuasive designs. The course culminates in crafting a unique portfolio and personal brand, alongside learning skills to establish and manage a successful small business, making students industry-ready. .

The Bachelor of Digital Media is tailored to ready students for a professional career in the digital media industry. This course imparts both practical skills and relevant theoretical knowledge applicable to various areas related to design, technology, and media. It is designed to provide a comprehensive understanding and expertise necessary for excelling in the ever-evolving digital media landscape. .

The Bachelor of Food Science and Nutrition enhances students' understanding of nutrition analysis, food product development, consumption trends, and the factors shaping attitudes towards food and health. It explores the diverse aspects influencing food habits, including social, cultural, technical, environmental, economic, and political factors. Students have the option to select a specialised stream of study upon application, such as exercise science, community nutrition, transition to dietetics, or food innovation and marketing, allowing for a tailored educational experience in the field. .

The Graduate Certificate in Research is designed to offer advanced research skills applicable across various disciplinary contexts. This course is targeted at professionals in diverse industry, government, and community settings. Its content can be customised to align with your current employment context and research areas of interest. It is ideal for those seeking to enhance their research capabilities and apply these skills effectively in their professional roles. .

The Graduate Certificate of Design enhances advanced design and problem-solving abilities to improve professional practice. It encompasses exploring new technologies, learning innovative design methodologies, and developing contemporary practices. Focused on solving business or societal issues, it fosters design thinking and critical analysis. The course aims to impart an understanding of critical and creative thinking for solving complex problems with inventive solutions through design. .

The Master of Digital Media enhances students' professional digital media skills and knowledge, vital in today's technology-driven workforce. The course bolsters technical expertise and fosters creativity, addressing the growing demand for skilled professionals in an ever-evolving digital landscape. Students learn to translate ideas into reality, develop innovative digital media technologies, and critically analyse digital media design. Graduates are equipped to apply their skills across a wide range of work environments, leading innovation in digital media. .

The Master of Digital Marketing is a comprehensive course designed to provide students with in-depth knowledge and skills in the rapidly evolving field of digital marketing. It covers key areas such as social media strategy, content marketing, data analytics, SEO, and online advertising. The course blends theoretical learning with practical application, equipping students to effectively design and implement digital marketing strategies. Tailored for those aiming to excel in digital marketing roles, it prepares graduates for success in a diverse range of industries. .

The Graduate Certificate in Communication offers a comprehensive overview of essential communication skills and theories. This course focuses on developing proficiency in various communication forms and strategies, including digital, interpersonal, and organisational communication. Tailored for professionals seeking to enhance their communicative abilities, it provides practical insights into effective information dissemination and relationship building. Ideal for those in media, public relations, or corporate roles, this certificate equips students with the skills necessary for impactful communication in today's diverse and dynamic environments. .

The Graduate Certificate in Data Analytics offers insights into basic data and database concepts, as well as advanced techniques for analysing large data volumes. This course introduces real-world applications achievable through a comprehensive understanding of available data. It is designed to provide a foundational grasp of data analytics, focusing on practical skills and knowledge applicable in various professional settings where data analysis plays a key role. .

The Master of Design is an interdisciplinary course with a strong industry focus, centring on the role of design in innovation and the global economy. It blends technology, design thinking, conceptual exploration, strategy, and communication with practical skills. This approach elevates both professional and practical design knowledge to an advanced level, making it ideal for those looking to deepen their expertise in the field and apply it effectively in a rapidly evolving global market. .

The Graduate Diploma in Data Science is designed for professionals with a solid mathematical or quantitative background, aiming to enhance their technical skills for a career in data science. It provides an advanced understanding and skill set in data science, crucial for guiding strategic decision-making. The course covers detailed concepts such as data mining, machine learning, and data visualisation, equipping students with the necessary tools to excel in the rapidly evolving field of data science. .

The Graduate Certificate in Marketing offers an introduction to essential aspects of marketing, suitable for those seeking a basic understanding of marketing principles. This course draws on the expertise of marketing faculty to deliver contemporary knowledge, enabling students to analyse markets and devise strategies aligned with industry standards and best practices. It covers areas like marketing communications, marketing management, customer experience and behaviour, and data-driven insights. The course equips students with modern theoretical marketing knowledge and practical skills for outstanding performance in both Australian and international markets..

The Graduate Certificate in Business Administration (Computing) offers a harmonious blend of modern management principles with rigorous training for top-tier industry certifications. Covering pivotal areas such as IT governance, IT service management, IT quality management, and project management, this course ensures that learners are adeptly equipped to navigate both managerial and technological terrains. By merging these dual domains, the course readies individuals for leadership roles in our increasingly digital and interconnected global business environment. .

The Master of Business Administration (Marketing) prepares students for senior roles in the marketing landscape. This course offers deep insights into the most recent and relevant industry research, enhancing students' skills in market analysis, customer relationship management, and leveraging digital and social media platforms effectively. Students will hone their analytical and interpersonal abilities, learning to craft compelling communication strategies, and steering towards a successful career in marketing..

The Master of Business Administration (Leadership) course nurtures proficient leaders equipped to guide organisations towards success. Students delve into essential leadership concepts, including strategic decision-making, organisational behaviour, and ethical governance, fostering a deep understanding of leading teams in varying business environments. This course is tailored for individuals aspiring to step into significant leadership roles, equipping them with the skills to steer businesses adeptly while showcasing exceptional leadership acumen..

The Master of Business Administration (Business Analytics) prepares students for the data-rich business landscape. As data accessibility grows, leveraging it becomes vital. This course enhances one's ability to interpret multifaceted data, supporting informed decision-making across sectors like finance, marketing, and supply chain management. Students delve into relevant theories while gaining hands-on experience with analytics tools, mastering the art of recognising patterns and visualising complex datasets. Ideal for those seeking a deep understanding of data-driven business strategies..

The Bachelor of Arts (Liberal Arts) combines varied subjects, including Latin, Cosmology, and English Literature, spanning from classical languages to applied science. This course fosters enhanced critical thinking and an appreciation for diverse academic fields. Graduates are well-suited for careers in education, social policy research, and administration..

The Bachelor of Science (Public Relations) delves into pivotal areas including crisis communications, celebrity PR, and the dynamics between media, social media, and societal contexts. This course is designed to hone students' capabilities in conveying messages seamlessly within organizational settings. The curriculum prepares students for a diverse range of professions, encompassing areas like employee relations, managing reputation and crises, overseeing media engagements, orchestrating events, crafting communication strategies, and innovating product development. .

The Bachelor of Arts (English and Cultural Studies) examines the conveyance of meanings and values via textual forms and cultural conventions. Tailored for those intrigued by cultural texts and societal matters, it enhances critical thinking, research, and writing abilities. By analyzing modern texts, including literature and digital media, students discern the encoding and reflection of cultural traditions, deepening their comprehension of societal evolution and avenues for positive change..