Academies Australasia Polytechnic
Bachelor of Business (Digital Marketing)
Nationally Recognised Higher EducationThe Bachelor of Business (Digital Marketing) is the newest AAPoly’s bachelor’s degree in digital marketing with a business focus. The course will equip students with the skills and techniques required to develop, implement and manage campaigns. Students will learn to manage multidisciplinary, data-driven digital marketing solutions, and develop meaningful approaches to continually evolving trends to measure and optimise traffic. The course will also prepare students to undertake relevant industry certifications, such as the Google Fundamentals of Digital Marketing certification.
Delivery mode
Academies Australasia Polytechnic offers this course through the following delivery modes:
On campus
Work with instructors and classmates in a supportive and collaborative environment.
- Level 2, 4-10 Goulburn Street, Sydney
- Level 7, 628 Bourke Street, Melbourne
- Basement Level, 488 Swanston Street, Carlton
Entry requirements
Domestic Students
- There are no mandated entry requirements.
Course fees
For more information about this course and payment options please enquire now.
Career opportunities
The Bachelor of Business (Digital Marketing) will prepare you for the following roles.
Web Content Manager
Web Content Managers are part of the marketing department, ensuring the organisation’s website is customer-focused and the content reflects company...
E-Commerce Manager
An E-Commerce Manager oversees the online sales and digital presence of a company. You might work for a retail brand, an online marketplace, or any...
SEO Specialist
An SEO Specialist works with businesses to ensure their websites receive more online traffic. You’ll use techniques such as data analysis and keywo...
SEM Specialist
An SEM Specialist uses search engine optimisation to direct more customers to a business’s website. You’ll analyse data to find out which keywords...
Student Recruitment Officer
Student Recruitment Officers are employed by universities, colleges and training organisations to attract potential students to the institution and...
Chief Economist
A Chief Economist analyses economic data and trends to guide strategic decision-making within an organisation. You might work in government, financ...
Search Engine Optimisation Specialist
A Search Engine Optimisation Specialist (SEO Specialist) uses a range of techniques to bring visitors to a website. You’ll liaise with clients to d...
Media Planner
Media Planners are advertising and marketing professionals who develop advertising strategies for their organisation (or clients). They carry out m...
Content Marketing Manager
A Content Marketing Manager develops and oversees content strategies to engage audiences and promote brand awareness. You may work with marketing t...
Marketing Analyst
A Marketing Analyst studies market conditions to help organisations understand potential sales of a product or service. You might work in marketing...
Digital Content Coordinator
Digital Content Coordinators are marketing professionals who create and coordinate digital content for social media, websites, blogs, online advert...
About Academies Australasia Polytechnic
Academies Australasia Polytechnic Pty Limited (AAPoly) provides a highly supportive and conducive environment to study and grow. We pride ourselves on making every student feel welcome, as part of the ‘AAPoly family.’ Our main campus is located in Melbourne and another campus is in Sydney – two of the world’s great cities. Both of these cities are clean, safe, friendly and culturally diverse. Our commercial cookery training kitchen is located on Swanston Street, Carlton, Victoria.
