College for Adult Learning
Diploma of Marketing and Communication
Nationally Recognised Vocational Education and Training (VET)CAL’s Diploma of Marketing and Communication will prepare you to manage a wide range of aspects across marketing and communications, with crucial skills in end-to-end marketing project management, public relations, social media and digital campaign planning. You’ll gain key skills to strengthen your ability to make strategic business decisions, preparing you to take on senior marketing management roles within any organisation.
What you’ll learn
- Prepare and deliver market research and consumer market reports to highlight areas of opportunity and risk
- Monitor consumer behaviour to analyse trends in spending and highlight opportunities
- Develop end-to-end campaigns across PR, social media, digital and traditional media
By completing this diploma, you’ll be prepared to confidently take your next steps into a marketing management role, with vital communications skills to support you. These will help you navigate the demands of marketing management, including the coordination of campaigns and advertising through to strategy development and reporting activities, identifying areas of opportunity and weakness within the market.
Technical Requirements
You will need regular access to a laptop, desktop computer or another device with the following:
An adequate and reliable internet connection; At least the equivalent of Microsoft Office or Office for Mac, with word-processing capabilities and spreadsheets; A PDF Reader installed; Full permissions to install and access third-party software as required. You will also need regular access to a laptop, desktop computer or device with an adequate camera to undertake video calls for assessments as required.
Delivery mode
College for Adult Learning offers this course through the following delivery modes:
Online
Set your own study schedule and balance study with your other commitments.
Entry requirements
Domestic Students
- There are no mandated entry requirements.
This diploma requires students to meet entry requirements to undertake this course. To satisfy the entry requirements for this diploma, you must have either completed the following units:
- BSBWRT411 Write complex documents
- BSBCMM411 Make presentations
- BSBCRT412 Articulate, present and debate ideas
- BSBMKG433 Undertake marketing activities
- BSBMKG435 Analyse consumer behaviour
- BSBMKG439 Develop and apply knowledge of communications industry
OR have two years equivalent full-time relevant work experience. You will be required to submit evidence and complete a short eligibility conversation with one of our Learning Coaches.
If you don’t meet the entry requirements yet, we offer the option to combine this qualification with our Pathway Package. This is perfect if you want to complete the diploma but need the entry requirement units. Find out more in your Course Guide, or speak to one of our Learning Consultants.
Additional requirements may apply.Course fees
$3,995
$0
$3,995
$0
Career opportunities
The Diploma of Marketing and Communication will prepare you for the following roles.
Communications Manager
Communications Managers are responsible for the way an organisation communicates with its clients, stakeholders and the general public — as well as...
Marketing Manager
Marketing Managers develop an organisation’s advertising and marketing strategies. They identify market opportunities for their company’s products...
Brand Manager
Brand Managers develop and manage an organisation’s company brand, and are responsible for the way the general public perceives its products and se...
Account Director
Account Directors manage relationships between the organisation and their key clients. They are skilled negotiators and have a background in sales...
Product Manager
Product Managers develop new products and manage the product lifecycle from concept to sales. They carry out market research, develop product conce...
Public Relations Manager
Public Relations Managers manage an organisation’s relationship and exposure to the general public. Their main aim is to create a favourable public...
Public Relations Officer
A Public Relations Officer manages public opinion of businesses, organisations or individuals. You might foster positive attitudes toward a brand a...
Brand Ambassador
A Brand Ambassador represents a business, product or service in the public eye. You might be employed to promote the brand at public events, in adv...
Marketer
A Marketer performs a range of duties during the promotion of products, services and brands. You might develop marketing campaigns and arrange vari...
About College for Adult Learning
The College for Adult Learning formed as a Registered Training Organisation (RTO) in 2009. As passionate educators we were continually frustrated with the explosion of cookie cutter and ‘one size fits all’ training standards being offered in the Australian marketplace.
We will take the time to understand you and your level of experience. You will be matched to a qualification pathway that actually accelerates your success because it is built on the firm foundation of your real experience.
You can trust that CAL is committed to each and every graduate being a successful candidate for the job they desire.
When you study with CAL, you’ll be supported by our Real Outcomes Guarantee, ensuring you get real-world results from your studies - not just a piece of paper.
We promise to give you all the resources we can to help you achieve your goal, whether that’s to upskill, refocus your career, or get that promotion.
