The Bachelor of Business (Marketing) is a university level degree developed inline with the Australian Institute of Marketing (AIM) and ideal for students seeking careers in business marketing. The course is structured in three tiers with students completing 24 units overall. During the course, students choose their own core and elective units based on career interests. Interest areas include understanding advertising, consumer behaviour, digital marketing, audience research, ethics and sustainability and project management. The Bachelor of Business (Marketing) delivers a comprehensive understanding of essential marketing concepts, aimed at driving organisational growth and profitability. Students are taught to develop and implement effective marketing strategies with practical applications. This course is designed to prepare individuals with a diverse set of marketing skills that are not only applicable to specific roles but also versatile enough to be employed across different sectors and industries.
Entry requirements for the Bachelor of Business (Marketing) vary depending on the institution but generally include completion of Year 12 with a minimum ATAR, VET pathway courses or prior experience.
If you don't meet the standard entry criteria, enquire with a course provider to discuss alternative entry pathways.
Course fees vary depending on the course provider.
The Bachelor of Business (Marketing) will prepare you for the following roles.
Brand Managers develop and manage an organisation’s company brand, and are responsible for the way the general public perceives its products and se...
A Chief Marketing Officer (CMO) develops and oversees the strategic marketing initiatives of an organisation. You might work in various industries,...
A Product Marketing Manager oversees promotional marketing activities for a particular product or service. You might be employed by a large organis...
A Promotions Manager develops and implements strategies to enhance the visibility and appeal of a company's products or services. You might work in...
An Advertising Manager oversees the planning, development, and execution of advertising campaigns for a company or client. You might work for an ad...
A Brand Strategist develops and implements strategies to enhance a company’s brand identity and market presence. You might work for a marketing age...
An International Marketer develops and implements marketing strategies to promote products or services in global markets. You might work for a mult...
A Market Analyst conducts research to determine potential markets for products and services. You’ll look at data on current consumer behaviour and...
Marketing Managers develop an organisation’s advertising and marketing strategies. They identify market opportunities for their company’s products...
A New Home Sales Consultant sells newly built homes to customers. You might also sell homes before they are built by showing customers display home...
A Marketing Strategist plans promotional campaigns for a brand, product or service. You might conduct market research and look for opportunities to...
A Fundraising Coordinator develops campaigns and activities to raise money for charities and non-profit organisations. You’ll carry out event plann...
Gallery Managers oversee the daily operations at art galleries and museums. This may include business administration, art sales, advertising, recru...
Sponsorship Managers are marketing professionals who work for community-based organisations such as charities, art galleries, museums, sports teams...
An International Marketing Specialist develops and implements strategies to expand a business's reach in global markets. Their duties include condu...
A Campaign Manager develops and executes marketing campaigns to promote products or services, ensuring alignment with business objectives. You’ll c...
A Content Executive helps to coordinate the production of material used in a range of media. You might specialise in social media content, website...
Pharmaceutical Sales Representatives work for pharmaceutical manufacturers and suppliers of medical, dental, and veterinary pharmaceutical products...
A Marketing Project Manager oversees the planning and execution of marketing projects to drive brand growth and achieve business objectives. You mi...
Media Buyers are advertising and marketing professionals who identify advertising opportunities for their organisation/clients and then purchase ad...
Media Planners are advertising and marketing professionals who develop advertising strategies for their organisation (or clients). They carry out m...
Compare all providers for the Bachelor of Business (Marketing) available in your area to find the right fit for you.
