Marketing Courses in Richmond

The Digital Marketing short course is designed to enhance students' skills and build confidence in applying modern digital marketing strategies. Suitable for anyone, regardless of role or industry, this course provides the tools to drive growth through multichannel campaigns informed by data and customer insights. Whether students are experienced marketers aiming to stay ahead in the digital age or aspiring marketers looking to enter the field, this course equips them with in-demand digital marketing skills to make a significant impact. .

Get started in marketing with the BSB40820 Certificate IV in Marketing and Communication. This nationally recognised qualification can be your entry point into a marketing role, or great for managers and small business owners who need the skills to increase their sales and outreach. The course covers: co-ordinating marketing activities, analysing consumer behaviour, carrying out market research, creating digital content, presenting your ideas and research, developing social media strategies, and more. You will also improve your overall skills in writing and critical thinking. Enquire now for the list of study units, graduation competencies, and upcoming enrolment dates..

Do you need a business qualification that delivers a holistic blend of administration, management, and leadership skills? Try the BSB60120 Advanced Diploma of Business. This nationally recognised diploma will develop your critical thinking and emotional intelligence, as well as make you a more confident and effective communicator. The course covers: budgeting and finances, managing business resources, policy development, operationally planning, team management, continuous improvement, departmental safety and sustainability, risk management, and much more. Enquire now for the list of entry requirements, study units, and upcoming enrolment dates. .

The Diploma of Social Media Marketing is perfect for students seeking careers as Social Media Managers, Digital Marketing Managers or Content Marketers. Students will learn about email marketing, niche social media marketing strategies, personal branding, managing blogs and content marketing as well as interpreting market trends and developments..

The Master of Business Administration (Innovation and Leadership) covers all aspects of leadership, advanced marketing, operational improvement, financial management, business research, economics, business decision making and corporate strategy. Study a practical project-based curriculum where you’ll apply everything you learn to real-world situations and solve legitimate business challenges that will transform your career..

The Design Thinking for Innovation: Elevate course introduces Design Thinking, a versatile approach used across various industries to enhance processes and foster innovation. This methodology blends a creative mindset, a structured process, and a practical toolkit to solve complex problems effectively and reduce risks associated with new ideas. Students will learn to empathize with users, identify hidden needs, reframe problems, and experiment to find original solutions. The course includes project work and activities to apply Design Thinking principles practically. .

The Social Media Marketing: Elevate course equips students with the technical skills and strategic mindset necessary to excel as Social Media Marketers. Students will learn to create inspiring content that stimulates brand conversations, builds communities, drives traffic, and boosts sales. This hands-on course responds to the growing demand for skilled marketers, providing a balanced skill set that enables students to produce compelling content supported by a solid marketing strategy. It's ideal for anyone aiming to effectively engage with diverse audiences through social media. .

The Project Management (Digital): Elevate course is tailored for ambitious individuals, ideally with experience in digital team environments, aiming to excel as digital project managers. This course is also suited for traditional managers seeking formal training in the digital domain. It equips students with the comprehensive project management skills required in today’s digital landscape, enabling them to manage projects from inception to completion effectively. This course is designed to empower students with the tools and knowledge necessary to succeed in digital project management. .

The Product Management short course equips students with essential skills to lead cross-functional teams and launch successful products. It teaches how to balance business viability, technical feasibility, and customer desires, preparing students for roles in startups and enterprise product organizations. At the intersection of business, design, and technology, product management involves collaborating with stakeholders, designers, and developers to ensure products meet both business objectives and customer needs. This course provides the tools to guide products toward long-term success. .

The Python Programming short course propels students' careers forward by teaching Python, the world's fastest-growing major programming language. This course enables students to use Python for building web and data science applications. Students will learn Python fundamentals and apply object-oriented programming to enhance opportunities in both data science and web development. Python's rapid growth is due to its versatility and effectiveness across various programming tasks, making this course essential for those looking to expand their technical skill set. .

The Bachelor of Applied Business (Marketing) is ideal for students seeking a career in business marketing. In this course you will learn how to develop effective strategies for the digital marketplace, build meaningful customer engagement and identify growth opportunities in relevant markets..

The Graduate Certificate in Management offers an introduction to postgraduate studies, focusing on a comprehensive understanding of organisations within a global society. It encompasses perspectives from various organisational levels, essential for appreciating the work, people, and processes in today's competitive and publicly scrutinised global business environment. This course is designed to prepare students for an uncertain future by providing insights into the skills, attitudes, and professional capabilities required for effective management and leadership across different industry sectors..

Take your existing skills as a graphic designer to the next level with the CUA60320 Advanced Diploma of Graphic Design. You’ll be using the Adobe Creative Suite and Content Management Systems at a professional level — while learning how to engage in the business of graphic design (creative practice, design briefs, project work). This nationally recognised qualification is completed over 6 months in a classroom (including a simulated design studio).Enquire now for the next batch intake plus the full course prospectus..

Become a professional graphic designer and gain advanced design and visual representation skills with the CUA50720 Diploma of Graphic Design. Studying online and in the classroom you will be researching visual communication history and theory — as well as learning how to create and manipulate graphics, plus produce graphic designs for 2-D and 3-D applications. Graduate with a professional body of creative work to present to prospective employers or clients. Enquire now for a list of study units, software requirements, and the next batch intake dates..

The Bachelor of Business (Marketing) is a university level degree developed inline with the Australian Institute of Marketing (AIM) and ideal for students seeking careers in business marketing. The course is structured in three tiers with students completing 24 units overall. During the course, students choose their own core and elective units based on career interests. Interest areas include understanding advertising, consumer behaviour, digital marketing, audience research, ethics and sustainability and project management. The Bachelor of Business (Marketing) delivers a comprehensive understanding of essential marketing concepts, aimed at driving organisational growth and profitability. Students are taught to develop and implement effective marketing strategies with practical applications. This course is designed to prepare individuals with a diverse set of marketing skills that are not only applicable to specific roles but also versatile enough to be employed across different sectors and industries..

The BSB60520 Advanced Diploma of Marketing and Communication is an exciting qualification where students learn how to drive the strategic direction of an organisation’s marketing and communications activities. Students begin with 3 core units where they create and learn how to implement a strategic plan. This strategic plan becomes the base for the remainder of studies and incorporates a marketing plan and advertising campaign. Students then complete electives with choices available in advertising, design, and market research. The BSB60520 Advanced Diploma of Marketing and Communication is a nationally recognised training qualification and part of the official Business Services Training Package..

Become a marketing manager or independent marketing consultant with the BSB50620 Diploma of Marketing and Communication. This nationally recognised diploma builds on your existing skills and marketing knowledge, and teaches you how to develop advanced marketing and social medial engagement plans. During your studies you will be carrying out market research and conducting marketing audits, as well as learning copywriting and the subtle art of persuasion. The course also covers: the marketing mix, budgets and financial plans, workplace innovation, project work. Enquire now for the list of study units, entry requirements, and upcoming enrolment dates..

The Bachelor of Food Science and Nutrition enhances students' understanding of nutrition analysis, food product development, consumption trends, and the factors shaping attitudes towards food and health. It explores the diverse aspects influencing food habits, including social, cultural, technical, environmental, economic, and political factors. Students have the option to select a specialised stream of study upon application, such as exercise science, community nutrition, transition to dietetics, or food innovation and marketing, allowing for a tailored educational experience in the field. .

The Graduate Certificate of Applied Statistics equips students with the knowledge and skills essential for careers in statistics, analysis, or data science across various industries. It offers specialisation options in areas such as biostatistics, epidemiological methods, generalised linear models, time series, and stochastic finance. This course also serves as an entry pathway to the Master of Applied Statistics, providing a solid foundation for further advanced study in applied statistics. .

The Graduate Certificate in Research is designed to offer advanced research skills applicable across various disciplinary contexts. This course is targeted at professionals in diverse industry, government, and community settings. Its content can be customised to align with your current employment context and research areas of interest. It is ideal for those seeking to enhance their research capabilities and apply these skills effectively in their professional roles. .

The Graduate Certificate of Design enhances advanced design and problem-solving abilities to improve professional practice. It encompasses exploring new technologies, learning innovative design methodologies, and developing contemporary practices. Focused on solving business or societal issues, it fosters design thinking and critical analysis. The course aims to impart an understanding of critical and creative thinking for solving complex problems with inventive solutions through design. .

The Master of Digital Media enhances students' professional digital media skills and knowledge, vital in today's technology-driven workforce. The course bolsters technical expertise and fosters creativity, addressing the growing demand for skilled professionals in an ever-evolving digital landscape. Students learn to translate ideas into reality, develop innovative digital media technologies, and critically analyse digital media design. Graduates are equipped to apply their skills across a wide range of work environments, leading innovation in digital media. .

The Master of Digital Marketing is a comprehensive course designed to provide students with in-depth knowledge and skills in the rapidly evolving field of digital marketing. It covers key areas such as social media strategy, content marketing, data analytics, SEO, and online advertising. The course blends theoretical learning with practical application, equipping students to effectively design and implement digital marketing strategies. Tailored for those aiming to excel in digital marketing roles, it prepares graduates for success in a diverse range of industries. .

The Graduate Certificate in Communication offers a comprehensive overview of essential communication skills and theories. This course focuses on developing proficiency in various communication forms and strategies, including digital, interpersonal, and organisational communication. Tailored for professionals seeking to enhance their communicative abilities, it provides practical insights into effective information dissemination and relationship building. Ideal for those in media, public relations, or corporate roles, this certificate equips students with the skills necessary for impactful communication in today's diverse and dynamic environments. .

The Graduate Certificate in Economics delves into microeconomics and econometrics, fostering the development of robust quantitative skills. This course builds a solid foundation in economic principles, quantitative reasoning, and decision-making. Upon completion, there is an opportunity for students to progress to the Master of Applied Economics, enhancing their educational journey in the field. This certificate is ideal for those seeking a thorough grounding in economics with a pathway to further advanced study. .

The Graduate Certificate in Data Analytics offers insights into basic data and database concepts, as well as advanced techniques for analysing large data volumes. This course introduces real-world applications achievable through a comprehensive understanding of available data. It is designed to provide a foundational grasp of data analytics, focusing on practical skills and knowledge applicable in various professional settings where data analysis plays a key role. .

The Graduate Certificate in Commerce is tailored to impart formal qualifications in finance, accounting, or information systems, enhancing prospects for senior management or financial roles. This course focuses on developing specialist knowledge and skills in applied finance, professional accounting, and information systems. It enables students to think critically and make confident decisions, paving the way for career advancement. Ideal for those aiming to deepen their expertise in commerce, this certificate offers a strong foundation for professional growth. .

The Bachelor of Social Science (Honours) prepares students for careers that impact policy, instigate social change, and have real-world significance. The course includes a one-year research thesis, allowing students to delve deeply into a specific area of interest. It develops knowledge and skills essential for understanding, analysing, and influencing the political, social, environmental, and economic challenges of today's world. It is designed for those looking to make a meaningful difference in society through informed and strategic actions..

The Master of Design is an interdisciplinary course with a strong industry focus, centring on the role of design in innovation and the global economy. It blends technology, design thinking, conceptual exploration, strategy, and communication with practical skills. This approach elevates both professional and practical design knowledge to an advanced level, making it ideal for those looking to deepen their expertise in the field and apply it effectively in a rapidly evolving global market. .

The Graduate Diploma in Data Science is designed for professionals with a solid mathematical or quantitative background, aiming to enhance their technical skills for a career in data science. It provides an advanced understanding and skill set in data science, crucial for guiding strategic decision-making. The course covers detailed concepts such as data mining, machine learning, and data visualisation, equipping students with the necessary tools to excel in the rapidly evolving field of data science. .

The Master of Communication is designed to provide students with communication skills essential for maximising the impact of their academic achievements. Recognising communication as fundamental to resolving global issues, the course emphasises its role in diplomatic, scientific, and health-related advancements. It offers training in advanced oral communication, writing for specific audiences, and analysis of digital texts. Additionally, it teaches best-practice strategies in managing interactions between organisations, thus equipping students with vital skills for clear and effective communication across various fields. .

The Diploma in Business offers comprehensive core knowledge and skills essential for understanding business dynamics. It covers key areas like communication, marketing, and management, and promotes the development of critical thinking skills. Students learn to craft strategic business and marketing plans and to spot opportunities in various business scenarios. The course includes in-depth research, analysis, and interpretation of both domestic and international business environments, preparing students to navigate and respond effectively to diverse business challenges and opportunities. .

The Graduate Certificate in Marketing offers an introduction to essential aspects of marketing, suitable for those seeking a basic understanding of marketing principles. This course draws on the expertise of marketing faculty to deliver contemporary knowledge, enabling students to analyse markets and devise strategies aligned with industry standards and best practices. It covers areas like marketing communications, marketing management, customer experience and behaviour, and data-driven insights. The course equips students with modern theoretical marketing knowledge and practical skills for outstanding performance in both Australian and international markets..

The Master of Commerce is designed for those seeking to excel in today's dynamic business environment, with a focus on areas such as accounting, analytics, economics, finance, human resources, international business, management, marketing, and supply chains. This practical and adaptable course builds upon existing professional experience or undergraduate commerce and business studies. It provides a comprehensive understanding of all business functions and imparts well-regarded skills, including sustainable and ethical thinking, communication, problem-solving, strategic thinking, and teamwork. .

The Bachelor of Design is a multidisciplinary course, combining elements of business, IT, architecture, and the humanities. It equips students with diverse skills for roles in digital communication, industrial, spatial, and human-centred design. This course fosters innovative thinking for addressing business and societal challenges. Graduates emerge with the creativity and expertise needed for designing sustainable solutions. Emphasising problem-solving, critical thinking, and purpose-driven design, students engage in practical studio projects, teamwork, and prototyping innovative, sustainable solutions..

The Master of International Relations delves into global challenges like conflict, social and economic fairness, poverty, and environmental sustainability. It examines interactions between states and non-state entities, and the evolving international landscape. This postgraduate course sharpens student's analytical abilities, particularly in areas of justice, development, and environmental issues. The field, constantly changing, covers diplomacy, security, human rights, globalisation, and international entities. Graduates are well-prepared for roles in government, diplomacy, international trade, global organisations, NGOs, and the media. .

The Bachelor of Psychological Science (Marketing) underscores the vital role of marketing across diverse economic sectors, spanning both local and global arenas. It encompasses understanding customer needs, pinpointing potential markets, crafting suitable products and services, effectively conveying these offerings to customers, and ensuring their accessibility in the market. This study bridges psychological insights with core marketing principles..

The Graduate Certificate in Business Administration (Computing) offers a harmonious blend of modern management principles with rigorous training for top-tier industry certifications. Covering pivotal areas such as IT governance, IT service management, IT quality management, and project management, this course ensures that learners are adeptly equipped to navigate both managerial and technological terrains. By merging these dual domains, the course readies individuals for leadership roles in our increasingly digital and interconnected global business environment. .

The Bachelor of Commerce (Marketing) imparts the proficiency to convey organisational value propositions to specific audiences. It emphasises understanding the benefits of product and service offerings in comparison to competitors. Students will gain insights into marketing practices, integrated communications, consumer behaviour, brand management, research, international marketing, and strategic approaches. This comprehensive knowledge base empowers graduates to address marketing challenges, identifying opportunities and crafting effective solutions in a dynamic marketing landscape..

The Bachelor of Information Technology (Data Analytics) offers a comprehensive foundation for IT specialists to adeptly navigate and harness data-intensive environments. Graduates will gain proficiency in deciphering, managing, and extracting valuable insights from extensive and intricate data sets. Equipped with this expertise, they will serve as the pivotal link, seamlessly connecting an organisation's data and informational needs with the technical acumen necessary to devise robust and efficient solutions. This course empowers individuals to thrive in our increasingly data-driven world..