College for Adult Learning
Diploma of Social Media Marketing
Nationally Recognised Vocational Education and Training (VET)CAL’s Diploma of Social Media Marketing will give you the essential skills you need to successfully develop your social media strategy and online presence. With this course, you’ll strengthen your ability to create a consistent brand identity and produce and publish high-converting content to all the right channels to drive traffic to your website. You’ll gain valuable social media marketing skills to generate website traffic from your social channels, and convert them into paying customers.
This course is delivered in partnership with Social Media College (SMC), including some training and some support services provided by SMC on behalf of the College for Adult Learning.
What you’ll learn
- Developing social media strategies by identifying your audience and choosing the right channels for your purpose.
- Establish both organic and paid social media presence to increase brand reach and engagement.
- Plan, implement and manage conversion strategies, including copywriting, web asset development, retargeting and email marketing.
Technical Requirements
You will need regular access to a laptop, desktop computer or another device with the following:
An adequate and reliable internet connection; At least the equivalent of Microsoft Office or Office for Mac, with word-processing capabilities and spreadsheets; A PDF Reader installed; Full permissions to install and access third-party software as required. You will also need regular access to a laptop, desktop computer or device with an adequate camera to undertake video calls for assessments as required.
Delivery mode
College for Adult Learning offers this course through the following delivery modes:
Online
Set your own study schedule and balance study with your other commitments.
Entry requirements
Domestic Students
- There are no mandated entry requirements.
Course fees
At The College for Adult Learning, we understand that not all students are in a position to pay for their studies upfront.
For this reason, we offer flexible payment plans starting from $48 per week that can suit any lifestyle or budget.
Career opportunities
The Diploma of Social Media Marketing will prepare you for the following roles.
Digital Marketing Assistant
A Digital Marketing Assistant helps to produce marketing material used on websites, social media and other online platforms. You might create onlin...
Social Media Manager
A Social Media Manager oversees the online activity of a business or brand. You might look after numerous social media accounts and publish content...
Digital Marketing Specialist
A Digital Marketing Specialist coordinates online marketing campaigns to promote a brand, product or service. You might use strategies such as emai...
Content Manager
A Content Manager oversees the production of material used in marketing activities. You might coordinate content for digital platforms and social m...
Marketing Officer
A Marketing Officer is involved with promotional campaigns to generate positive publicity for a product, service or brand. You may design marketing...
Marketing Assistant
A Marketing Assistant helps with promotional campaigns for brands, products and services. You might assist with marketing activities such as media...
Creative Entrepreneur
A Creative Entrepreneur develops innovative business ideas in creative industries such as art, design, or media. You may work independently or with...
E-Commerce Developer
An E-Commerce Developer creates and maintains online shopping platforms to enhance user experience and sales. You may work for retail companies or...
Digital Business Strategist
A Digital Business Strategist develops and implements digital strategies to drive business growth and enhance online presence. You might work in va...
Social Media Coordinator
A Social Media Coordinator manages social media accounts on behalf of an organisation. You might be employed by the company as part of their market...
Email Marketing Specialist
An Email Marketing Specialist works as part of a digital marketing team to target customers through email campaigns. You might manage customer data...
Freelance Artist
A Freelance Artist produces art pieces in a range of mediums. You might specialise in a type of artwork such as sculptures or paintings and you mig...
Digital Media Strategist
A Digital Media Strategist develops and implements comprehensive digital marketing strategies to enhance brand visibility and engagement. You may w...
Social Media Strategist
A Social Media Strategist develops and implements effective social media strategies to enhance a brand's online presence and engagement. This role...
Multimedia Designer
A Multimedia Designer is responsible for creating a variety of visual content across multiple platforms, including digital graphics, animations, vi...
Social Marketer
A Social Marketer develops and executes marketing strategies to enhance brand presence across social media platforms. They analyse trends and audie...
Brand Designer
Brand Designers are responsible for an organisation’s visual identity and branding. They oversee the development of logos, icons, corporate colours...
E-Commerce Manager
An E-Commerce Manager oversees the online sales and digital presence of a company. You might work for a retail brand, an online marketplace, or any...
Junior Game Designer
A Junior Game Designer assists with the production of digital games for apps, websites or other gaming systems. You might specialise in a particula...
Marketing Director
A Marketing Director coordinates marketing activities for a brand, product or organisation. You’ll come up with marketing strategies and carry out...
Product Marketing Manager
A Product Marketing Manager oversees promotional marketing activities for a particular product or service. You might be employed by a large organis...
Paid Search Manager
A Paid Search Manager develops strategies to direct web users to an organisation’s website. You’ll analyse client needs and examine audience activi...
Communications Officer
Communications Officers are part of the marketing and PR department, creating content and assisting with the development of communications strategi...
Media Analyst
Media Analysts are marketing professionals who analyse and evaluate the effectiveness of marketing campaigns, advertising, and promotional activiti...
Communications Strategist
Communications Strategists are marketing professionals who develop and oversee the organisation’s brand and communications strategy. They carry out...
Media Officer
Media Officers direct the way an organisation (or an individual) interacts with the press and public media organisations. They represent politician...
Digital Media Specialist
A Digital Media Specialist creates and manages content for online platforms to enhance brand visibility and engagement. You may work across various...
Community Relations Manager
A Community Relations Manager develops and implements strategies to build and maintain positive relationships between an organisation and the commu...
Online Content Creator
An Online Content Creator is responsible for developing and producing engaging content across various digital platforms, including social media, we...
Digital Editor
A Digital Editor creates, manages, and optimises digital content across various platforms to align with the brand's strategy and engage the audienc...
Digital Media Manager
A Digital Media Manager oversees an organisation's online presence and digital content strategy. You may work across various platforms, focusing on...
Campaign Manager
A Campaign Manager develops and executes marketing campaigns to promote products or services, ensuring alignment with business objectives. You’ll c...
Event Photographer
An Event Photographer is responsible for capturing high-quality images at various events, such as weddings, corporate functions, and parties, to vi...
Product Photographer
A Product Photographer is responsible for capturing high-quality images of products for various media, including websites, catalogues, and advertis...
Arts Programmer
An Arts Programmer is responsible for developing and managing artistic and cultural programs, ensuring they align with community needs and organisa...
Visual Communication Designer
A Visual Communication Designer creates visual content to convey messages effectively. You might work in advertising agencies, design studios, or c...
Information Designer
An Information Designer creates clear and effective visual representations of data and complex information. You might work in design agencies, corp...
Human Rights Advocate
A Human Rights Advocate promotes and protects the rights and freedoms of individuals and groups. You might work for non-governmental organisations,...
Digital Artist
A Digital Artist creates video and pictorial content for use in online media. You might plan material and work with a small crew to produce it. Dig...
Editorial Writer
An Editorial Writer is responsible for producing insightful written content that informs and engages the audience on various topics, often working...
Creative Writer
A Creative Writer is responsible for crafting engaging content across various platforms, including websites, social media, marketing materials, and...
Media Advisor
A Media Advisor manages and enhances an organisation's public image through strategic communication and media relations. You might work in corporat...
Strategic Advisor
A Strategic Advisor provides expert guidance to organisations on long-term plans and initiatives. You might work in various sectors, including busi...
Marketing Specialist
A Marketing Specialist develops and implements strategies to promote a company's products or services. You might work in various sectors, including...
Content Executive
A Content Executive helps to coordinate the production of material used in a range of media. You might specialise in social media content, website...
Brand Strategist
A Brand Strategist develops and implements strategies to enhance a company’s brand identity and market presence. You might work for a marketing age...
International Marketer
An International Marketer develops and implements marketing strategies to promote products or services in global markets. You might work for a mult...
Feature Writer
Feature Writers are professional journalists who write feature stories for newspapers, magazines, and online publications. They specialise in long-...
Freelance Writer
Freelance Writers are writing professionals who work on their own terms for a range of business clients and/or media outlets. They are usually self...
Travel Writer
Travel Writers are writing professionals who visit tourist attractions, events, festivals, and holiday destinations, then write helpful and engagin...
Advertising Executive
An Advertising Executive develops and implements marketing campaigns to promote products or services. You’ll work closely with clients to understan...
Public Relations Executive
A Public Relations Executive is responsible for managing and enhancing the public image of an organisation, ensuring effective communication betwee...
Magazine Stylist
A Magazine Stylist is responsible for creating visually appealing layouts for magazines, coordinating photo shoots, and collaborating with photogra...
Event Stylist
An Event Stylist creates decor and designs for events like weddings and corporate functions. You may work independently or with event planning team...
About College for Adult Learning
When you study with CAL, you’ll be supported by our Real Outcomes Guarantee, ensuring you get real-world results from your studies - not just a piece of paper.
We promise to give you all the resources we can to help you achieve your goal, whether that’s to upskill, refocus your career, or get that promotion.
