College for Adult Learning

Diploma of Social Media Marketing

CAL’s Diploma of Social Media Marketing will give you the essential skills you need to successfully develop your social media strategy and online presence. With this course, you’ll strengthen your ability to create a consistent brand identity and produce and publish high-converting content to all the right channels to drive traffic to your website. You’ll gain valuable social media marketing skills to generate website traffic from your social channels, and convert them into paying customers.

This course is delivered in partnership with Social Media College (SMC), including some training and some support services provided by SMC on behalf of the College for Adult Learning.

What you’ll learn

• Developing social media strategies by identifying your audience and choosing the right channels for your purpose.
• Establish both organic and paid social media presence to increase brand reach and engagement.
• Plan, implement and manage conversion strategies, including copywriting, web asset development, retargeting and email marketing.

Technical Requirements

You will need regular access to a laptop, desktop computer or another device with the following:
An adequate and reliable internet connection; At least the equivalent of Microsoft Office or Office for Mac, with word-processing capabilities and spreadsheets; A PDF Reader installed; Full permissions to install and access third-party software as required. You will also need regular access to a laptop, desktop computer or device with an adequate camera to undertake video calls for assessments as required.