About University of Wollongong

Marketing is the activities, institutions and processes for creating, communicating and delivering products and services. This includes facilitating relationships to deliver value for consumers, clients and society. It's about everything from establishing who the customer is to developing a competitive advantage by effectively positioning products/services in the market. Marketing is essential for all organisations, even small business operators and not-for-profits.

You will undertake a foundation year that covers all core disciplines of business, giving you a solid understanding of issues facing organisations today. From your second year, you will major in Marketing and develop the skills and knowledge needed to plan, develop and execute integrated marketing and communications strategies.

Graduates take many different directions including advertising, digital and social media marketing, social change marketing and the development and of marketing new products. You will also undertake a final-year capstone subject that lets you apply everything you have learned in collaboration with students from other disciplines. Plus, you have the option of applying for an internship to gain valuable experience whilst receiving credit towards your degree.

You will study how consumers behave, how organisations find out about their markets and the customers in those markets, how to create effective marketing communications campaigns, and how organisations manage marketing successfully. You will have the opportunity to deepen your understanding in key areas of marketing, for example, how to create change for the better in society or learn about marketing's applications internationally.

The Graduate Certificate in Business is for those who want to advance their career, formalise their industry experience or up-skill and move into a business-focused role within their field. This course covers key business areas including accounting, financial management, organisational behaviour, and marketing management.

The Graduate Certificate in Business caters for both professional and lifestyle commitments by giving students the choice to study on campus at Wollongong or Sydney CBD, or online. Students who select to study online can choose from two delivery modes:

• Distance delivery refers to learning activities that do not require you to attend campus, but instead allow you to join pre-scheduled virtual classes.
• Online delivery refers to virtual study at your own pace with academic support.

The Master of Business Administration (MBA) is designed for experienced professionals with ambition and drive who wish to develop their responsible and sustainable leadership skills. You will gain a holistic strategic business point-of-view required to operate effectively in an increasingly competitive and changing global business world.

The course has been designed to cover three stages:

1. Diagnostics, where you learn to diagnose issues in real organizations with a focus on marketing, employee engagement, talent management, and accounting.
2. Exploration, where you explore the latest thinking and practices in organizations and research worldwide, while developing skills in innovation and business transformation.
3. Integration and Application, where you develop your strategic decision-making skills, undertake a real-world business project, and hone your personal effectiveness as a responsible leader.

Your learning approach will include relevant and current case studies as well as guest lectures delivered by industry professionals, with an emphasis on teamwork and peer learning.

The Master of Engineering (Mechanical) is designed to strengthen and extend your understanding of specific knowledge and technical skills in advanced mechanical engineering. With a focus on design, you will have access to knowledge of design and engineering sciences through courses such as heat transfer and thermodynamics, dynamics and control, aerodynamics, structural design and solid mechanics as well as a range of advanced technical coursework.

The Master of Professional Accounting (MPA) is designed for students who want a career in the accounting profession. The learning experience and knowledge areas for this program are focused on the practice of accounting.

The course first introduces the fundamental principles of accounting, economics and aspects of the economic system and then proceeds to the study of specific knowledge areas which are vital for accounting professionals. You will develop knowledge and skills to apply accounting principles in the preparation and interpretation of financial statements and, to enable you to research current accounting issues. You will also have an understanding of the differences between accounting principles and taxation law and the tax implications of business activities.

International Business is about understanding business in other cultures and regions, and learning how to think globally about the business world. International business focuses on the impact of differing cultures and languages, the issues posed by differing markets, and the differing government regulations within this rapidly growing environment. It is also concerned with foreign exchange markets and the effects of exchange rate policies.

You will undertake a foundation year that covers all core disciplines of business, giving you a solid understanding of issues facing organisations today. From your second year, you will begin your major in International Business. With a major in International Business, you will understand international marketing strategies that consider the socio-economic, legal, political, financial and cultural factors affecting regional markets. This includes strategic options for entry and expansion, and contemporary issues in multinational business contexts.

Careers in International Business include importer, exporter, international business analyst, international banker, foreign exchange trader and trade specialist. You will also undertake a final-year capstone subject that lets you apply everything you have learned in collaboration with students from other disciplines. Plus, you have the option of applying for an internship to gain valuable experience whilst receiving credit towards your degree.

You will learn how to manage across cultural boundaries in an international business context, having gained knowledge on international human resource management and trade environments. You will improve your understanding of leadership, strategy, cultural diversity, communications and decision making as they relate to contemporary international business issues. Major topics include financial management, employment relations, industry and trade in South East Asia, international marketing and management, and business in Europe.

Journalism and reporting is an evolving industry that encompasses a multitude of media including print, video, audio, web, and social media to inform, engage and entertain. Journalists have highly honed research, investigation and writing skills and are able to convey a compelling story gathered from various sources.

The Bachelor of Journalism provides in-depth hands-on training in journalism, converging media (audio, video, web, mobile), digital communication and multimedia storytelling. It has a strong professional focus, with an emphasis on practical learning with studio-based studies in multimedia content production. You will learn to research, produce and present informative, entertaining and timely multimedia stories in short and long-form, including podcasting and webcasting, and you will work independently and collaboratively.

Computer scientists focus on the theoretical foundations and practical approaches to computation and its applications. They design methods and tools and write programs for computer applications. These applications can be in areas such as computer systems to control machinery, information management and big data, applications for mobile devices, stock market trend analysis, game design, visualisation of chemical reactions, neural network design, computational geometry for robot navigation, patient monitoring in hospitals, and much more.

The Master of Computer Science will provide you with the skills and ability to solve complex real world problems by integrating computer science methods with effective management strategies, and by developing and deploying computer applications. During this degree you will be able to put theory into practice with an individual capstone project.

As a graduate of this program, you will be able to solve complex real-world problems by integrating computer science methods with effective management strategies. Through developing and using computer applications, you will be able to apply key information and expert judgement in computer software design to communicate knowledge, ideas and procedures to IT staff and external stakeholders. You will develop independent learning strategies to keep abreast of innovations in technology and computer science, industry trends and standards.

Engage, explore and appreciate diverse pasts when you study History at UOW, and learn from the past to inform your future. History enriches your understanding of the world by offering knowledge and skills to comprehend the broad scope of human experiences - from our everyday lives, to global processes. You will learn to research information, critically evaluate debates, and express your arguments and beliefs clearly and effectively.

UOW's History degree focuses on themes that link Australian and international history, ancient and modern. You will discover what it is to be a Historian, through subjects that help you develop a sophisticated and critical appreciation of contemporary approaches to historical theories, methods, interpretation, arguments, and uses of evidence.