University of Wollongong
Master of Marketing
Nationally Recognised Higher EducationThe Master of Marketing involves an exploration of the motives of consumers during the purchase of products and services. You will learn how to use this market research to make more effective marketing decisions.
Leading Marketing academics will teach you to examine who the customer is to develop a competitive advantage by effectively positioning products/services in the market. You will study how to utilise promotional tools an organisation may use to create this competitive advantage and enhance a brand’s equity, whether the organisation is a commercial, non-profit, or social entity.
This master’s degree will ultimately enable you to develop and demonstrate technical knowledge and skills in marketing, a field increasingly important for all types of organisations that need to deliver value through the products and services they create. You will have the opportunity to study a wide range of advanced topics in marketing and gain professionally oriented generalist and specialist marketing skills.
Delivery mode
University of Wollongong offers this course through the following delivery modes:
Blended
Combine the flexibility of online learning with the support of on campus learning.
Locations
- Northfields Ave, Wollongong
Entry requirements
Domestic Students
- There are no mandated entry requirements.
Entry requirements
A recognised bachelor degree with an equivalent average mark of 50% or a UOW Graduate Certificate in Business. Other tertiary qualifications combined with extensive professional work experience will be considered.
Credit for prior learning
- If you hold a bachelor degree in a Business or Commerce related area you may be granted credit for up to 24 cp (4 core subjects).
- Graduates of the Master of Marketing can progress to another select master’s program and receive up to 36 credit points credit into their new master’s degree - so you can complete 2 master’s programs in 2 years.
- Graduates looking to progress to the Master of Business Administration will receive up to 18 credit points credit into the MBA program, if they meet the appropriate work experience entry requirements.
English requirements
The following level of English is required to gain admission to this program:
- IELTS Academic: Overall Score 6.5
- TOEFL (Internet-based): Overall Score 86
Course fees
For more information about this course and payment options please enquire now.
Career opportunities
The Master of Marketing will prepare you for the following roles.
Brand Manager
Brand Managers develop and manage an organisation’s company brand, and are responsible for the way the general public perceives its products and se...
Marketing Manager
Marketing Managers develop an organisation’s advertising and marketing strategies. They identify market opportunities for their company’s products...
Advertising Manager
An Advertising Manager oversees the planning, development, and execution of advertising campaigns for a company or client. You might work for an ad...
Content Marketing Manager
A Content Marketing Manager develops and oversees content strategies to engage audiences and promote brand awareness. You may work with marketing t...
Market Analyst
A Market Analyst conducts research to determine potential markets for products and services. You’ll look at data on current consumer behaviour and...
Marketing Consultant
A Marketing Consultant helps businesses develop and implement effective marketing strategies. You might work with a range of clients across various...
Marketing Executive
A Marketing Executive develops and implements marketing strategies to promote a company's products or services. You might work in a corporate offic...
About University of Wollongong
UOW is young, dynamic and innovative, and has become a benchmark for Australia’s new generation of universities.
The quality of our teaching and research features prominently in national and international rankings, and we’re proud to be among the top one per cent of universities in the world.
Harnessing our expertise and strength to create positive impact in our local and global communities is at the forefront of everything we do and shapes our University’s purpose for the years to come.
We’re globally recognised for delivering impactful research that drives positive change. UOW ranks equal 70th among the world’s universities for social and economic impact in the THE Impact rankings, which are benchmarked against the United Nation Sustainable Development Goals.
In addition to our research impact, we produce some of the world’s most employable graduates, by anticipating emergent industries and future jobs to prepare them for the future of work. Our graduates are ethical, mobile, technologically literate, and ready for multicultural workplaces.
Through our researchers, students, graduates and staff, we’re working towards a more sustainable and equitable future for all. Now, more than ever, it’s our responsibility to continue to use our knowledge and influence for the betterment of society.
