University of Wollongong
Master of Marketing
Nationally Recognised Higher EducationThe Master of Marketing involves an exploration of the motives of consumers during the purchase of products and services. You will learn how to use this market research to make more effective marketing decisions.
Leading Marketing academics will teach you to examine who the customer is to develop a competitive advantage by effectively positioning products/services in the market. You will study how to utilise promotional tools an organisation may use to create this competitive advantage and enhance a brand’s equity, whether the organisation is a commercial, non-profit, or social entity.
This master’s degree will ultimately enable you to develop and demonstrate technical knowledge and skills in marketing, a field increasingly important for all types of organisations that need to deliver value through the products and services they create. You will have the opportunity to study a wide range of advanced topics in marketing and gain professionally oriented generalist and specialist marketing skills.
Delivery mode
University of Wollongong offers this course through the following delivery modes:
Blended
Combine the flexibility of online learning with the support of on campus learning.
- Northfields Ave, Wollongong
Entry requirements
Domestic Students
- There are no mandated entry requirements.
Entry requirements
A recognised bachelor degree with an equivalent average mark of 50% or a UOW Graduate Certificate in Business. Other tertiary qualifications combined with extensive professional work experience will be considered.
Credit for prior learning
- If you hold a bachelor degree in a Business or Commerce related area you may be granted credit for up to 24 cp (4 core subjects).
- Graduates of the Master of Marketing can progress to another select master’s program and receive up to 36 credit points credit into their new master’s degree - so you can complete 2 master’s programs in 2 years.
- Graduates looking to progress to the Master of Business Administration will receive up to 18 credit points credit into the MBA program, if they meet the appropriate work experience entry requirements.
English requirements
The following level of English is required to gain admission to this program:
- IELTS Academic: Overall Score 6.5
- TOEFL (Internet-based): Overall Score 86
Course fees
For more information about this course and payment options please enquire now.
Career opportunities
The Master of Marketing will prepare you for the following roles.
Brand Manager
Brand Managers develop and manage an organisation’s company brand, and are responsible for the way the general public perceives its products and se...
Marketing Manager
Marketing Managers develop an organisation’s advertising and marketing strategies. They identify market opportunities for their company’s products...
Advertising Manager
An Advertising Manager oversees the planning, development, and execution of advertising campaigns for a company or client. You might work for an ad...
Content Marketing Manager
A Content Marketing Manager develops and oversees content strategies to engage audiences and promote brand awareness. You may work with marketing t...
Market Analyst
A Market Analyst conducts research to determine potential markets for products and services. You’ll look at data on current consumer behaviour and...
Marketing Consultant
A Marketing Consultant helps businesses develop and implement effective marketing strategies. You might work with a range of clients across various...
Marketing Executive
A Marketing Executive develops and implements marketing strategies to promote a company's products or services. You might work in a corporate offic...
International Marketing Specialist
An International Marketing Specialist develops and implements strategies to expand a business's reach in global markets. Their duties include condu...
Partnerships Manager
A Partnerships Manager develops and maintains relationships with key partners to drive business growth and collaboration. You might work for a corp...
Marketing Project Manager
A Marketing Project Manager oversees the planning and execution of marketing projects to drive brand growth and achieve business objectives. You mi...
About University of Wollongong
Our commitment to a better future has shaped our direction and impact since our inception. In those early days developing the Illawarra and its industries focused our intent and our pioneering spirit was born. From these origins, we have grown to be a diverse and inclusive civic university, working to solve global challenges and promoting harmony and social cohesion. Our success is the creation of our people and valued partnerships, locally, regionally and internationally.
We are driven and determined, yet collegial and ethical in all that we do. We are always looking to serve our communities and share our knowledge and expertise with them for mutual betterment.
We aspire to set the standard for inclusiveness, diversity and equity. We welcome – and benefit from – the diversity of our communities within Australia and internationally. We will continue to champion Aboriginal and Torres Strait Islander Reconciliation.
