University of Wollongong
Bachelor of Business (Marketing)
Nationally Recognised Higher EducationMarketing is the activities, institutions and processes for creating, communicating and delivering products and services. This includes facilitating relationships to deliver value for consumers, clients and society. It's about everything from establishing who the customer is to developing a competitive advantage by effectively positioning products/services in the market. Marketing is essential for all organisations, even small business operators and not-for-profits.
You will undertake a foundation year that covers all core disciplines of business, giving you a solid understanding of issues facing organisations today. From your second year, you will major in Marketing and develop the skills and knowledge needed to plan, develop and execute integrated marketing and communications strategies.
Graduates take many different directions including advertising, digital and social media marketing, social change marketing and the development and of marketing new products. You will also undertake a final-year capstone subject that lets you apply everything you have learned in collaboration with students from other disciplines. Plus, you have the option of applying for an internship to gain valuable experience whilst receiving credit towards your degree.
You will study how consumers behave, how organisations find out about their markets and the customers in those markets, how to create effective marketing communications campaigns, and how organisations manage marketing successfully. You will have the opportunity to deepen your understanding in key areas of marketing, for example, how to create change for the better in society or learn about marketing's applications internationally.
Delivery mode
University of Wollongong offers this course through the following delivery modes:
On campus
Work with instructors and classmates in a supportive and collaborative environment.
Locations
- Northfields Ave, Wollongong
- 8 Gateway Building, 1 Macquarie Pl, Sydney
- 33 Moore St, Liverpool
- 1 Pitt St, Loftus
- Squires Way, North Wollongong
- Hanging Rock Pl, Batemans Bay
- George Evans Rd, West Nowra
- 176 Auckland St, Bega
- Kirkham St, Moss Vale
Entry requirements
Domestic Students
- There are no mandated entry requirements.
Recent Secondary Education Admission Criteria
Recent secondary education students can gain admission to this course via non-ATAR or ATAR-based options.
Non-ATAR admissions: Non-ATAR admissions at UOW take an individual approach to understanding potential for academic success. Each student is assessed based on key qualities across academic readiness, motivation & passion, planning & persistence, and communication & collaboration.
ATAR-based admissions: Entry to this course can be gained with
- Minimum ATAR (Australian Tertiary Admission Rank)
- International Baccalaureate (IB)
- Interstate equivalent (such as Victoria’s ENTER or Queensland OP)
- Results in an overseas qualification deemed equivalent to Australian year 12
The minimum score for guaranteed entry (or for consideration if this course has limited places) is an ATAR-Selection Rank of 72 - 75 or an IB of 25-26. This includes the effect of adjustment factors.
Assumed Knowledge and Recommended Studies
The University assumes students will have studied any 2 units of English.
Vocational Education and Training
Applicants who have completed a minimum of an AQF Certificate IV will be considered for admission to this degree. Your grades will be converted to a selection rank, in order for UOW to assess whether you meet the minimum ATAR-SR (which is stated above).
Higher Education Study
For your application to be assessed on your university results you need to have completed at least half a year of full-time study (or part-time equivalent) at a Bachelor's degree level or higher. Your grades will be converted to a selection rank to be used for admission purposes. Students may also be eligible for credit for prior learning.
Work and Life Experience
Admission to UOW is based on your academic qualifications, and generally your work or life experience is not taken into account. Students wishing to undertake this course, but who do not meet academic requirements are advised to apply for a pathway program that UOW recognises, such as a UOW College pathway program, or the Special Tertiary Admissions Test (for people over 21 years of age by 1 March in the year of enrolment) or the TAFE Tertiary Preparation Certificate (TPC).
Additional requirements may apply.Course fees
For more information about this course and payment options please enquire now.
Career opportunities
The Bachelor of Business (Marketing) will prepare you for the following roles.
Brand Manager
Brand Managers develop and manage an organisation’s company brand, and are responsible for the way the general public perceives its products and se...
Chief Marketing Officer (CMO)
A Chief Marketing Officer (CMO) develops and oversees the strategic marketing initiatives of an organisation. You might work in various industries,...
Product Marketing Manager
A Product Marketing Manager oversees promotional marketing activities for a particular product or service. You might be employed by a large organis...
Promotions Manager
A Promotions Manager develops and implements strategies to enhance the visibility and appeal of a company's products or services. You might work in...
Advertising Manager
An Advertising Manager oversees the planning, development, and execution of advertising campaigns for a company or client. You might work for an ad...
Brand Strategist
A Brand Strategist develops and implements strategies to enhance a company’s brand identity and market presence. You might work for a marketing age...
International Marketer
An International Marketer develops and implements marketing strategies to promote products or services in global markets. You might work for a mult...
Market Analyst
A Market Analyst conducts research to determine potential markets for products and services. You’ll look at data on current consumer behaviour and...
Marketing Manager
Marketing Managers develop an organisation’s advertising and marketing strategies. They identify market opportunities for their company’s products...
About University of Wollongong
Our commitment to a better future has shaped our direction and impact since our inception. In those early days developing the Illawarra and its industries focused our intent and our pioneering spirit was born. From these origins, we have grown to be a diverse and inclusive civic university, working to solve global challenges and promoting harmony and social cohesion. Our success is the creation of our people and valued partnerships, locally, regionally and internationally.
We are driven and determined, yet collegial and ethical in all that we do. We are always looking to serve our communities and share our knowledge and expertise with them for mutual betterment.
We aspire to set the standard for inclusiveness, diversity and equity. We welcome – and benefit from – the diversity of our communities within Australia and internationally. We will continue to champion Aboriginal and Torres Strait Islander Reconciliation.
