University of Wollongong
Bachelor of Business (Public Relations)
Nationally Recognised Higher EducationPublic Relations (PR) is about managing information between organisations and stakeholders, individuals and the public, or a combination of these. The key is effective communication and the strategic way this information is planned and executed. Public Relations can create goodwill and a favourable public image that helps shape and maintain the reputation of an organisation, event or person.
The degree covers a variety of subjects, including business communication, PR concepts, PR writing, advertising and creative strategies, digital marketing, corporate identity and branding, marketing communications, and creative PR campaigns. You will learn how to communicate effectively with internal and external stakeholders using a range of media. You will also learn how to evaluate the cultural and organisational contexts, key trends and ethical issues influencing contemporary PR, and be able to critically evaluate the role of PR in society and organisations. Working with some of Australia's largest public relations companies, you will be able to see firsthand where your career could take you.
Delivery mode
University of Wollongong offers this course through the following delivery modes:
On campus
Work with instructors and classmates in a supportive and collaborative environment.
- Squires Way, North Wollongong
- Northfields Ave, Wollongong
Entry requirements
Domestic Students
- There are no mandated entry requirements.
Recent Secondary Education Admission Criteria
Recent secondary education students can gain admission to this course via non-ATAR or ATAR-based options.
Non-ATAR admissions: Non-ATAR admissions at UOW take an individual approach to understanding potential for academic success. Each student is assessed based on key qualities across academic readiness, motivation & passion, planning & persistence, and communication & collaboration.
ATAR-based admissions: Entry to this course can be gained with
- Minimum ATAR (Australian Tertiary Admission Rank)
- International Baccalaureate (IB)
- Interstate equivalent (such as Victoria’s ENTER or Queensland OP)
- Results in an overseas qualification deemed equivalent to Australian year 12
The minimum score for guaranteed entry (or for consideration if this course has limited places) is an ATAR-Selection Rank of 75 or an IB of 26. This includes the effect of adjustment factors.
Assumed Knowledge and Recommended Studies
The University assumes students will have studied any 2 units of English.
Vocational Education and Training
Applicants who have completed a minimum of an AQF Certificate IV will be considered for admission to this degree. Your grades will be converted to a selection rank, in order for UOW to assess whether you meet the minimum ATAR-SR (which is stated above).
Higher Education Study
For your application to be assessed on your university results you need to have completed at least half a year of full-time study (or part-time equivalent) at a Bachelor's degree level or higher. Your grades will be converted to a selection rank to be used for admission purposes. Students may also be eligible for credit for prior learning.
Work and Life Experience
Admission to UOW is based on your academic qualifications, and generally your work or life experience is not taken into account. Students wishing to undertake this course, but who do not meet academic requirements are advised to apply for a pathway program that UOW recognises, such as a UOW College pathway program, or the Special Tertiary Admissions Test (for people over 21 years of age by 1 March in the year of enrolment) or the TAFE Tertiary Preparation Certificate (TPC).
Additional requirements may apply.Course fees
For more information about this course and payment options please enquire now.
Career opportunities
The Bachelor of Business (Public Relations) will prepare you for the following roles.
Advertising Executive
An Advertising Executive develops and implements marketing campaigns to promote products or services. You’ll work closely with clients to understan...
Publicist
A Publicist manages and promotes the public image of clients, such as celebrities, companies, or organisations. You might work for PR agencies, med...
Community Liaison Officer
A Community Liaison Officer works to improve the conditions of a community or a group within a community. You might listen to the concerns of commu...
Community Relations Manager
A Community Relations Manager develops and implements strategies to build and maintain positive relationships between an organisation and the commu...
Ministerial Liaison Officer
A Ministerial Liaison Officer facilitates communication and coordination between ministers, government departments, and stakeholders. You might wor...
Media Advisor
A Media Advisor manages and enhances an organisation's public image through strategic communication and media relations. You might work in corporat...
Media Buyer
Media Buyers are advertising and marketing professionals who identify advertising opportunities for their organisation/clients and then purchase ad...
Communications Coordinator
Communications Coordinators are a key part of the marketing team, taking care of social media content and digital production while monitoring curre...
Media Consultant
Media Consultants are public relations professionals who find press opportunities for businesses, politicians, celebrities, and public figures. The...
Policy Writer
A Policy Writer develops clear and effective policy documents and guidelines to address various societal and organisational challenges. They are re...
Program Officer
A Program Officer plays a crucial role in managing and implementing programmes within organisations, ensuring that all initiatives align with strat...
Public Relations Executive
A Public Relations Executive is responsible for managing and enhancing the public image of an organisation, ensuring effective communication betwee...
Government Relations Manager
A Government Relations Manager develops and executes strategies to build strong relationships between an organisation and government entities. You’...
Speech Writer
Speech Writers work with politicians and public figures, writing speeches for live presentations and video streaming. They get to know their client...
Commentator
A Commentator provides analysis and insights on events, trends, or issues across various media platforms, including television, radio, or online. Y...
Presenter
A Presenter is responsible for delivering content across various media platforms, such as television, radio, or online channels, while engaging and...
About University of Wollongong
Our commitment to a better future has shaped our direction and impact since our inception. In those early days developing the Illawarra and its industries focused our intent and our pioneering spirit was born. From these origins, we have grown to be a diverse and inclusive civic university, working to solve global challenges and promoting harmony and social cohesion. Our success is the creation of our people and valued partnerships, locally, regionally and internationally.
We are driven and determined, yet collegial and ethical in all that we do. We are always looking to serve our communities and share our knowledge and expertise with them for mutual betterment.
We aspire to set the standard for inclusiveness, diversity and equity. We welcome – and benefit from – the diversity of our communities within Australia and internationally. We will continue to champion Aboriginal and Torres Strait Islander Reconciliation.
