Public Relations Manager Courses in Melbourne

The Graduate Diploma of Public Relations readies students for modern public relations challenges, combining traditional skills such as writing and collaboration with newer areas like digital communication and crisis management. The course covers strategy development, reputation management, and social media proficiency. Practical skills are honed through real-world tasks, including creating public relations campaigns. This equips students to strategically influence behaviours and attitudes across diverse communication channels, preparing them for a dynamic role in public relations..

The Graduate Certificate in Communication offers a comprehensive overview of essential communication skills and theories. This course focuses on developing proficiency in various communication forms and strategies, including digital, interpersonal, and organisational communication. Tailored for professionals seeking to enhance their communicative abilities, it provides practical insights into effective information dissemination and relationship building. Ideal for those in media, public relations, or corporate roles, this certificate equips students with the skills necessary for impactful communication in today's diverse and dynamic environments. .

The Master of Communication is designed to provide students with communication skills essential for maximising the impact of their academic achievements. Recognising communication as fundamental to resolving global issues, the course emphasises its role in diplomatic, scientific, and health-related advancements. It offers training in advanced oral communication, writing for specific audiences, and analysis of digital texts. Additionally, it teaches best-practice strategies in managing interactions between organisations, thus equipping students with vital skills for clear and effective communication across various fields. .

The Master of International Relations delves into global challenges like conflict, social and economic fairness, poverty, and environmental sustainability. It examines interactions between states and non-state entities, and the evolving international landscape. This postgraduate course sharpens student's analytical abilities, particularly in areas of justice, development, and environmental issues. The field, constantly changing, covers diplomacy, security, human rights, globalisation, and international entities. Graduates are well-prepared for roles in government, diplomacy, international trade, global organisations, NGOs, and the media. .

The Bachelor of Communication equips students for creative and innovative media and communication throughout their careers. It lays a strong foundation in writing, industry engagement, practical production skills, and critical thinking. The course encompasses various communication forms, such as emerging media platforms, social media, mobile media, and screen, audio, and written mediums. Students learn to effectively convey messages from concept to delivery and develop industry-focused communication tactics by collaborating with real organisations, gaining firsthand strategic industry experience..

The Bachelor of Applied Business (Marketing) is ideal for students seeking a career in business marketing. In this course you will learn how to develop effective strategies for the digital marketplace, build meaningful customer engagement and identify growth opportunities in relevant markets..

The BSB60520 Advanced Diploma of Marketing and Communication is an exciting qualification where students learn how to drive the strategic direction of an organisation’s marketing and communications activities. Students begin with 3 core units where they create and learn how to implement a strategic plan. This strategic plan becomes the base for the remainder of studies and incorporates a marketing plan and advertising campaign. Students then complete electives with choices available in advertising, design, and market research. The BSB60520 Advanced Diploma of Marketing and Communication is a nationally recognised training qualification and part of the official Business Services Training Package..

Become a marketing manager or independent marketing consultant with the BSB50620 Diploma of Marketing and Communication. This nationally recognised diploma builds on your existing skills and marketing knowledge, and teaches you how to develop advanced marketing and social medial engagement plans. During your studies you will be carrying out market research and conducting marketing audits, as well as learning copywriting and the subtle art of persuasion. The course also covers: the marketing mix, budgets and financial plans, workplace innovation, project work. Enquire now for the list of study units, entry requirements, and upcoming enrolment dates..

Do you need a business qualification that delivers a holistic blend of administration, management, and leadership skills? Try the BSB60120 Advanced Diploma of Business. This nationally recognised diploma will develop your critical thinking and emotional intelligence, as well as make you a more confident and effective communicator. The course covers: budgeting and finances, managing business resources, policy development, operationally planning, team management, continuous improvement, departmental safety and sustainability, risk management, and much more. Enquire now for the list of entry requirements, study units, and upcoming enrolment dates. .