The Bachelor of Science (Public Relations) delves into pivotal areas including crisis communications, celebrity PR, and the dynamics between media, social media, and societal contexts. This course is designed to hone students' capabilities in conveying messages seamlessly within organizational settings. The curriculum prepares students for a diverse range of professions, encompassing areas like employee relations, managing reputation and crises, overseeing media engagements, orchestrating events, crafting communication strategies, and innovating product development.
Entry requirements for the Bachelor of Arts (Public Relations) vary depending on the institution but generally include completion of Year 12 with a minimum ATAR, VET pathway courses or prior experience.
If you don't meet the standard entry criteria, enquire with a course provider to discuss alternative entry pathways.
Course fees vary depending on the course provider.
The Bachelor of Arts (Public Relations) will prepare you for the following roles.
A Public Relations Officer manages public opinion of businesses, organisations or individuals. You might foster positive attitudes toward a brand a...
A Public Affairs Consultant advises organisations on strategies to manage their relationships with government entities, media, and the public. You...
Communications Specialists guide the way an organisation communicates with customers, suppliers, shareholders, community stakeholders and employees...
A Community Relations Manager develops and implements strategies to build and maintain positive relationships between an organisation and the commu...
A Media Advisor manages and enhances an organisation's public image through strategic communication and media relations. You might work in corporat...
A Publicist manages and promotes the public image of clients, such as celebrities, companies, or organisations. You might work for PR agencies, med...
Communications Coordinators are a key part of the marketing team, taking care of social media content and digital production while monitoring curre...
Media Consultants are public relations professionals who find press opportunities for businesses, politicians, celebrities, and public figures. The...
A Public Relations Executive is responsible for managing and enhancing the public image of an organisation, ensuring effective communication betwee...
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