About Queensland University of Technology

Great marketing campaigns create demand, generate value and drive business growth. Successful companies like Google, Apple and Coca-Cola all have one thing in common—a great marketing strategy. To stay in front of competitors and the minds of customers, they rely heavily on data-driven, strategic marketing initiatives.

In this course, you will learn how to create successful traditional and digital marketing campaigns to drive engagement, build brand recognition and achieve your marketing goals. From old-school channels like newspapers, radio, and television to newer channels like podcasting, social media, and blogs, QUT's marketing major will show you how to navigate the traditional landscape and optimise the digital environment. You’ll also learn the latest marketing tools, strategies, and technologies. These include search engine optimisation (SEO), search engine marketing (SEM), customer relationship management (CRM), brand storytelling, social media marketing, consumer behaviour, and integrated communications.

Throughout this course, you'll have the opportunity to engage with leading industry professionals inside and outside the classroom. Real-world learning is embedded in this course, and from your very first semester, you will meet and be taught by award-winning academics working in industry and prominent marketing professionals who guest lecture often in our units.

As part of our Work Integrated Learning (WIL) program, you'll also have the opportunity to complete professional work placements in consultancies, corporate settings, government, and community groups. This will allow you to build on what you've studied in class while also helping you develop the transferable skills and essential work experience, you’ll need to enter the workforce confidently.

Turn your business ambition into action. Accelerate your next career move and grow your confidence with QUT’s Graduate Certificate in Business.

QUT's MBA will teach you to challenge conventions and go beyond established pathways, equipping you to lead and manage decisively in a complex business world. As a QUT MBA student you will critically analyse business situations and develop innovative solutions to real-world cases.

Through flexible and innovative units, you will develop the skills essential to becoming a global business professional. The practical nature of this course enables you to apply concepts and management techniques learned in class directly to your workplace.

Our MBA program is designed to transform your thinking, expand your skills and open the way to confident leadership to make an impact in an ever-changing world.

The QUT Graduate Certificate in Project Management degree is designed around a set of core project management topics that underpin the knowledge required for practice and/or further learning.

The course will provide you with advanced and specialised discipline knowledge and skills to apply appropriate solutions to project management problems. You will learn how to communicate effectively within various social, cultural and professional contexts across and within stakeholder and discipline groups.

The course structure consists of 48 credit points (4 units) of core units that can be completed in one semester of study.

Accounting is more than crunching numbers, it’s often referred to as the 'language of business' as accountants provide key stakeholders with the financial and non-financial information that underpins all business decisions. If you're data-driven, have an analytical mind and enjoy problem-solving, consider a dynamic future in accounting with QUT's accounting major. Accountants are in strong demand and work all over the world across a range of industries. All businesses require accountants, and many chief executive officers, board directors and entrepreneurs have accounting degrees.

QUT's Accounting major is future-focused and designed and taught by industry experts and world-class academics to help you develop the skills and expertise needed for a successful career. As technological advancements have changed the way we do business, you will learn how accounting systems function and will develop skills using a range of techniques and tools to provide and interpret business information. Developments in technology are integrated throughout the course, and assessment tasks are designed around cases, to ensure that your degree always has a practical focus.

Throughout this major, you will also have great opportunities to be placed in industry-leading organisations and workplaces, where you'll engage with accounting professionals, build important networks, and learn what your future career could really be like. Your final-year capstone unit is an extended simulation where you and your colleagues will provide professional advice to solve real-world problems for industry clients. These real-world problems will be similar to what you will encounter in your career, and this unit will give you valuable hands-on experience. Our Accounting major, together with specified core units, will allow you to pursue qualification as a professional accountant (such as a Chartered Accountant or CPA). These are amongst the most recognised and desirable business qualifications in Australia and worldwide.

Imagine a job that could take you anywhere in the world. With a career in international business, it's not just a dream, it's a reality. Digitalisation has transformed the way businesses operate. With the help of digital tools and platforms, businesses of all sizes, can now venture beyond their local markets and successfully connect with customers all around the world. That’s where you come in. With businesses expanding beyond their domestic markets at an unprecedented rate, there is an increasing demand for individuals who possess a deep understanding of the complexities of global regulations, cultural differences, purchasing behaviours, transportation logistics, and ethical considerations.

QUT’s International Business major is designed to equip you with the essential knowledge, experience, and skills to thrive as a business leader or entrepreneur in today's interconnected world. Throughout this course, you'll develop a deep understanding of how various economic, political, and legal institutions and regulatory frameworks affect businesses. By gaining this knowledge, you'll be able to identify opportunities, predict potential risks, and make informed decisions to help your future organisation achieve their goals.

You will also learn how to identify cultural differences in communication styles and negotiation approaches and develop strategies to overcome cultural barriers. Additionally, you will analyse how technology and globalisation have impacted cross-cultural communication and negotiation, exploring the potential benefits and challenges they present.

Delving deep into new technologies and artificial intelligence, you will discover how to leverage virtual service games such as META to facilitate international market expansion. In your capstone unit, you'll work alongside real-world clients to explore how these innovations are disrupting traditional business models and devise practical strategies for overcoming common obstacles to global expansion.

The early years are a time of rapid growth and development. Early relationships, interactions and experiences provide the foundation for everything that follows - school, work, life. Early childhood teachers make a significant and lasting contribution to a child’s education and lifelong learning. You will be supported by specialist early childhood academics and will experience real-world opportunities that prepare you to teach in early childhood.

Nationally, the number of early childhood teachers required in early childhood education and care services is expected to grow by 21.6% between 2021 and 2026, according to the Australian Government's Job Outlook (June 2023).

This puts you, as an early childhood graduate teacher, in the box seat for leadership in the early childhood education and care sector.

The QUT Bachelor of Communication enables you to harness the power of media and communication platforms for meaningful global impact across a range of professions and industries. A career in communication changes the world.

Emerging media and communication technologies, like artificial intelligence, are rapidly changing job titles and career opportunities. In our degree, you not only develop a sophisticated understanding of the latest digital trends, platforms and technologies, but also cultivate a suite of highly transferable capabilities that strengthen your employability no matter what the future holds.

You’ll be working with industry experts as teachers, real-world clients providing briefs for assessment, and collaborating with other students as you will in the field. Along the way, you’ll learn from industry experts within the world-leading Digital Media Research Centre – QUT's home of groundbreaking insights and strategies in digital media and communications.

This course will provide you with the knowledge and tools you’ll need to stay up-to-date on the latest information, prepare reports and stories to fit the fast news cycle, and the professional contacts to get your career moving. From day one, you’ll be in the thick of the modern journalism industry.

You’ll be introduced to data-driven storytelling, where facts can both ensure your reporting is ethical and increase audience appeal. You’ll deep-dive into journalism law, and the ethics and social justice issues that challenge modern journalism. You’ll even be trained in the specific skills of both short-form, and long-form news production, so you’ll be ready for any work environment.

Your studies will be rounded by the choice of either a second major, which is a sequence of eight units from another study area, or minors and electives such as work integrated learning, internships or international study tours that allow you to graduate work ready through engagement with the industry.

This course is flexible, allowing you to explore career opportunities and develop a unique skill set by choosing electives in complementary areas such as business, digital media, sport and exercise, or biosciences. You will be taught by staff with extensive industry experience in areas that include sports nutrition, health promotion, childhood obesity, Indigenous health and research. Their experience, combined with case studies offered by guest lecturers, will give you the knowledge to meet the needs and expectations of your clients. Close links with industry ensure our curriculum is relevant and our graduates can meet the demands of the changing healthcare environment.