Queensland University of Technology
Bachelor of Business (Marketing)
Nationally Recognised Higher EducationGreat marketing campaigns create demand, generate value and drive business growth. Successful companies like Google, Apple and Coca-Cola all have one thing in common—a great marketing strategy. To stay in front of competitors and the minds of customers, they rely heavily on data-driven, strategic marketing initiatives.
In this course, you will learn how to create successful traditional and digital marketing campaigns to drive engagement, build brand recognition and achieve your marketing goals. From old-school channels like newspapers, radio, and television to newer channels like podcasting, social media, and blogs, QUT's marketing major will show you how to navigate the traditional landscape and optimise the digital environment. You’ll also learn the latest marketing tools, strategies, and technologies. These include search engine optimisation (SEO), search engine marketing (SEM), customer relationship management (CRM), brand storytelling, social media marketing, consumer behaviour, and integrated communications.
Throughout this course, you'll have the opportunity to engage with leading industry professionals inside and outside the classroom. Real-world learning is embedded in this course, and from your very first semester, you will meet and be taught by award-winning academics working in industry and prominent marketing professionals who guest lecture often in our units.
As part of our Work Integrated Learning (WIL) program, you'll also have the opportunity to complete professional work placements in consultancies, corporate settings, government, and community groups. This will allow you to build on what you've studied in class while also helping you develop the transferable skills and essential work experience, you’ll need to enter the workforce confidently.
Delivery mode
Queensland University of Technology offers this course through the following delivery modes:
Blended
Combine the flexibility of online learning with the support of on campus learning.
Locations
- 2 George St, Brisbane City
Entry requirements
Domestic Students
- There are no mandated entry requirements.
Assumed knowledge
Before you start this course, we assume you have sound knowledge of the subject/s listed below. If you don't have the subject knowledge, you can still apply for the course but we strongly encourage you to undertake bridging studies to gain the knowledge:
- English, or Literature, or English and Literature Extension, or English as an Additional Language (Units 3 & 4, C)
- General Mathematics, or Mathematical Methods, or Specialist Mathematics (Units 3 & 4, C)
Year 12 early offer scheme
If you're a current Queensland Year 12 student, you may be eligible to receive an offer for this course on the last day of Queensland Year 12, before receiving your ATAR or selection rank.
Additional requirements may apply.Course fees
$45,000
$95,400
$45,000
$95,400
Career opportunities
The Bachelor of Business (Marketing) will prepare you for the following roles.
Brand Manager
Brand Managers develop and manage an organisation’s company brand, and are responsible for the way the general public perceives its products and se...
Chief Marketing Officer (CMO)
A Chief Marketing Officer (CMO) develops and oversees the strategic marketing initiatives of an organisation. You might work in various industries,...
Product Marketing Manager
A Product Marketing Manager oversees promotional marketing activities for a particular product or service. You might be employed by a large organis...
Promotions Manager
A Promotions Manager develops and implements strategies to enhance the visibility and appeal of a company's products or services. You might work in...
Advertising Manager
An Advertising Manager oversees the planning, development, and execution of advertising campaigns for a company or client. You might work for an ad...
Brand Strategist
A Brand Strategist develops and implements strategies to enhance a company’s brand identity and market presence. You might work for a marketing age...
International Marketer
An International Marketer develops and implements marketing strategies to promote products or services in global markets. You might work for a mult...
Market Analyst
A Market Analyst conducts research to determine potential markets for products and services. You’ll look at data on current consumer behaviour and...
Marketing Manager
Marketing Managers develop an organisation’s advertising and marketing strategies. They identify market opportunities for their company’s products...
About Queensland University of Technology
Queensland University of Technology (QUT) is an ambitious institution, with a growing research output focused on technology and innovation. QUT ranks in the world’s top 200 universities.
Our strategic plan establishes QUT as 'the university for the real world' and charts our provision of transformative education and research that is relevant to our communities.
With more than 50,000 students across two inner-city campuses in Brisbane, QUT offers academic programs in fields spanning business, creative industries, education, engineering, health, law, science, and social justice across five faculties.
