Queensland University of Technology
Bachelor of Business (Public Relations)
Nationally Recognised Higher EducationPublic relations has evolved substantially over the past few years, but its main objective has remained the same: to foster good relations with key organisational stakeholders and protect, repair, and maintain organisational reputations. If you're looking to become a public relations expert with industry-ready skills and the experience that employers are looking for, consider studying QUT's public relations major.
What makes QUT's public relations major different is our close relationship with industry. Throughout this course, you will not only be taught by leading, internationally renowned public relations academics and researchers; but you will also work with industry clients to solve real-world problems; and gain valuable practical experience with consultancies, government, corporate settings, and/or community groups. Our public relations course is co-designed with national and international industry experts to ensure you learn industry-relevant and up-to-date information and practices.
This course will teach you traditional PR skills such as crisis communication management and stakeholder engagement, as well as in-demand skills for the modern PR practitioner including knowing how to counter misinformation and address distrust. Excellent and effective communication is vital in public relations, and with the help of our world-class academics and industry experts, you will graduate with strong skills in communication, as well as analytical thinking, decision-making, and problem-solving.
Delivery mode
Queensland University of Technology offers this course through the following delivery modes:
Blended
Combine the flexibility of online learning with the support of on campus learning.
- 2 George St, Brisbane City
Entry requirements
Domestic Students
- There are no mandated entry requirements.
Assumed knowledge
Before you start this course, we assume you have sound knowledge of the subject/s listed below. If you don't have the subject knowledge, you can still apply for the course but we strongly encourage you to undertake bridging studies to gain the knowledge:
- English, or Literature, or English and Literature Extension, or English as an Additional Language (Units 3 & 4, C)
Year 12 early offer scheme
If you're a current Queensland Year 12 student, you may be eligible to receive an offer for this course on the last day of Queensland Year 12, before receiving your ATAR or selection rank.
Additional requirements may apply.Course fees
For more information about this course and payment options please enquire now.
Career opportunities
The Bachelor of Business (Public Relations) will prepare you for the following roles.
Advertising Executive
An Advertising Executive develops and implements marketing campaigns to promote products or services. You’ll work closely with clients to understan...
Publicist
A Publicist manages and promotes the public image of clients, such as celebrities, companies, or organisations. You might work for PR agencies, med...
Community Liaison Officer
A Community Liaison Officer works to improve the conditions of a community or a group within a community. You might listen to the concerns of commu...
Community Relations Manager
A Community Relations Manager develops and implements strategies to build and maintain positive relationships between an organisation and the commu...
Ministerial Liaison Officer
A Ministerial Liaison Officer facilitates communication and coordination between ministers, government departments, and stakeholders. You might wor...
Media Advisor
A Media Advisor manages and enhances an organisation's public image through strategic communication and media relations. You might work in corporat...
Media Buyer
Media Buyers are advertising and marketing professionals who identify advertising opportunities for their organisation/clients and then purchase ad...
Communications Coordinator
Communications Coordinators are a key part of the marketing team, taking care of social media content and digital production while monitoring curre...
Media Consultant
Media Consultants are public relations professionals who find press opportunities for businesses, politicians, celebrities, and public figures. The...
Policy Writer
A Policy Writer develops clear and effective policy documents and guidelines to address various societal and organisational challenges. They are re...
Program Officer
A Program Officer plays a crucial role in managing and implementing programmes within organisations, ensuring that all initiatives align with strat...
Public Relations Executive
A Public Relations Executive is responsible for managing and enhancing the public image of an organisation, ensuring effective communication betwee...
Government Relations Manager
A Government Relations Manager develops and executes strategies to build strong relationships between an organisation and government entities. You’...
Speech Writer
Speech Writers work with politicians and public figures, writing speeches for live presentations and video streaming. They get to know their client...
Commentator
A Commentator provides analysis and insights on events, trends, or issues across various media platforms, including television, radio, or online. Y...
Presenter
A Presenter is responsible for delivering content across various media platforms, such as television, radio, or online channels, while engaging and...
About Queensland University of Technology
Queensland University of Technology (QUT) is a major Australian university with a truly global outlook. Home to nearly 50,000 students, we’re providing real-world infrastructure, learning and teaching, and graduate skills to the next generation of change-makers.
