The Bachelor of Commerce (Marketing) imparts the proficiency to convey organisational value propositions to specific audiences. It emphasises understanding the benefits of product and service offerings in comparison to competitors. Students will gain insights into marketing practices, integrated communications, consumer behaviour, brand management, research, international marketing, and strategic approaches. This comprehensive knowledge base empowers graduates to address marketing challenges, identifying opportunities and crafting effective solutions in a dynamic marketing landscape.
Entry requirements for the Bachelor of Commerce (Marketing) vary depending on the institution but generally include completion of Year 12 with a minimum ATAR, VET pathway courses or prior experience.
If you don't meet the standard entry criteria, enquire with a course provider to discuss alternative entry pathways.
Course fees vary depending on the course provider.
The Bachelor of Commerce (Marketing) will prepare you for the following roles.
An Advertising Manager oversees the planning, development, and execution of advertising campaigns for a company or client. You might work for an ad...
Brand Managers develop and manage an organisation’s company brand, and are responsible for the way the general public perceives its products and se...
Marketing Coordinators are the workhorses behind an organisation’s marketing department — arranging online and print advertising, managing social m...
Marketing Managers develop an organisation’s advertising and marketing strategies. They identify market opportunities for their company’s products...
A Marketing Strategist plans promotional campaigns for a brand, product or service. You might conduct market research and look for opportunities to...
Engagement Managers create and maintain customer relationships through a variety of initiatives and strategies. They are the primary point of conta...
An International Marketing Specialist develops and implements strategies to expand a business's reach in global markets. Their duties include condu...
An Insights Analyst examines and interprets data to provide actionable insights that drive business decisions. You might work in industries such as...
A Marketing Specialist develops and implements strategies to promote a company's products or services. You might work in various sectors, including...
Compare all providers for the Bachelor of Commerce (Marketing) available in your area to find the right fit for you.
