The Bachelor of Arts (Marketing) focuses on proactive communication, information analysis, branding, and e-marketing. Students will learn about advertising, consumer behaviour, strategic marketing, and business research, while also understanding the ethical and social responsibilities of marketers. This course encompasses international marketing, services marketing, and the vital realm of e-marketing.
Entry requirements for the Bachelor of Arts (Marketing) vary depending on the institution but generally include completion of Year 12 with a minimum ATAR, VET pathway courses or prior experience.
If you don't meet the standard entry criteria, enquire with a course provider to discuss alternative entry pathways.
Course fees vary depending on the course provider.
The Bachelor of Arts (Marketing) will prepare you for the following roles.
Brand Managers develop and manage an organisation’s company brand, and are responsible for the way the general public perceives its products and se...
A Market Research Analyst studies market conditions to help organisations understand potential sales of a product or service. You might work in var...
Marketing Managers develop an organisation’s advertising and marketing strategies. They identify market opportunities for their company’s products...
A Digital Marketing Manager oversees the online marketing used by a business or organisation. You might develop digital marketing strategies using...
An Advertising Manager oversees the planning, development, and execution of advertising campaigns for a company or client. You might work for an ad...
Compare all providers for the Bachelor of Arts (Marketing) available in your area to find the right fit for you.
