Postcode:
Resident:
Employed:
Social Media Specialists are key members of the marketing team who develop, implement, and oversee the organisation’s social media strategies. They have a range of digital marketing skills including graphic design, website management, content creation, and digital storytelling, and have the imagination and flair to recognise emerging influencers and media channels.
As a Social Media Specialist you could be engaging with Instagram followers and replying to their comments, researching customer demographics and social media behaviour, creating and distributing the organisation’s social media toolkit, reviewing YouTube performance metrics, training staff and managers on social media best practices, submitting a campaign report that highlights ROI and user engagement from a recent Facebook campaign, or meeting with the marketing manager to review the upcoming budget.
There are 3 courses available for people who want to become a Social Media Specialist.
Possible job outcomes:
The Digital Marketing short course is designed to enhance students' skills and build confidence in applying modern digital marketing strategies. Suitable for anyone, regardless of role or industry, this course provides the tools to drive growth through multichannel campaigns informed by data and customer insights. Whether students are experienced marketers aiming to stay ahead in the digital age or aspiring marketers looking to enter the field, this course equips them with in-demand digital marketing skills to make a significant impact. .
Average duration: 10 weeks.
The Social Media Marketing: Elevate course equips students with the technical skills and strategic mindset necessary to excel as Social Media Marketers. Students will learn to create inspiring content that stimulates brand conversations, builds communities, drives traffic, and boosts sales. This hands-on course responds to the growing demand for skilled marketers, providing a balanced skill set that enables students to produce compelling content supported by a solid marketing strategy. It's ideal for anyone aiming to effectively engage with diverse audiences through social media. .
Average duration: 6 months.
The Graduate Diploma in Marketing offers in-depth knowledge of fundamental marketing principles, customer motivations, and marketing management. This course equips students with modern insights to analyse markets and devise strategies aligned with industry standards and best practices. It covers various aspects of the evolving marketing field, including marketing communications, brand management, socially responsible marketing, customer behaviour, strategic marketing, data-driven insights, and the legal and ethical considerations in marketing. This diploma is ideal for adapting to the dynamic landscape of marketing. .
There are no clear salary figures for Social Media Specialists working in Australia at this time. Increase your earning capacity by undertaking additional studies in public relations and developing a portfolio of completed projects that includes performance metrics.
There are no clear employment figures for Social Media Specialists working in Australia right now. They are employed by advertising and marketing firms as well as the marketing departments of SMEs, corporate organisations, NGOs, and government agencies. Some Social Media Specialists work freelance.
Social Media Specialists need marketing qualifications and are confident writers and content creators. The minimum standard is a Bachelor’s degree such as the Bachelor of Commerce (Marketing), Bachelor of Business (Advertising and Marketing Communications), Bachelor of Communications and Media (Public Relations), or Bachelor of Digital Media.
Source: Australian Government Labour Market Insights 2023
We’ll find nearby campuses and check if you’re eligible for funding in your state.
Here are some potential career pathways within digital marketing, marketing and social media marketing. Click on an occupation to learn more about the role and the qualifications that can help you get started in this industry.
Digital Marketing
Junior Data Analyst
$1,000 weekly pay
Advertising Manager
$1,830 weekly pay
Brand Strategist
$1,250 weekly pay
Communications Coordinator
$1,500 weekly pay
Content Strategist
Digital Content Creator
Digital Content Writer
Digital Marketer
$1,440 weekly pay
Digital Marketing Assistant
Digital Marketing Coordinator
Digital Marketing Specialist
$1,540 weekly pay
Digital Media Specialist
Digital Media Strategist
Digital Producer
Digital Project Manager
E-Commerce Manager
Email Marketing Specialist
Marketing Specialist
Multimedia Specialist
$1,538 weekly pay
SEM Specialist
$1,300 weekly pay
SEO Specialist
Social Marketer
Social Media Coordinator
$1,150 weekly pay
Social Media Manager
$1,640 weekly pay
Social Media Specialist
Social Media Strategist
Content Creator
$1,400 weekly pay
Content Marketing Manager
Digital Business Analyst
$2,100 weekly pay
Digital Business Strategist
Digital Content Producer
Digital Marketing Executive
Digital Marketing Manager
Digital Marketing Strategist
Digital Media Manager
$1,340 weekly pay
Head of Digital Strategy Transformation
$3,500 weekly pay
Marketing
Marketing Assistant
Advertising Specialist
Brand Ambassador
Brand Designer
Communications Adviser
$1,730 weekly pay
Communications Officer
International Marketer
International Relations Officer
$1,793 weekly pay
Market Analyst
Market Research Analyst
Market Researcher
Marketer
Marketing Communications Specialist
Marketing Coordinator
Marketing Officer
Media Advisor
Media Buyer
$1,758 weekly pay
Media Coordinator
Media Researcher
$1,346 weekly pay
Paid Search Manager
Product Specialist
Public Relations Officer
Public Relations Specialist
Publicist
Science Communicator
Social Media Analyst
Account Director
$1,920 weekly pay
Advertising Executive
Brand Manager
Campaign Manager
Chief Marketing Officer (CMO)
Communications Manager
Communications Specialist
Communications Strategist
$1,827 weekly pay
Creative Director
$2,548 weekly pay
Market Research Consultant
Marketing Analyst
$2,019 weekly pay
Marketing Communications Manager
Marketing Consultant
Marketing Director
$3,100 weekly pay
Marketing Executive
Marketing Manager
Marketing Project Manager
Marketing Strategist
Media Consultant
Media Relations Specialist
$2,365 weekly pay
Product Manager
Product Marketing Manager
$2,115 weekly pay
Promotions Manager
Public Relations Consultant
Public Relations Manager
Sports Marketer
Sports Marketing Manager
$2,260 weekly pay
Social Media Marketing
Social Media Consultant
Social Media Marketer