Bachelor of Applied Business (Marketing)

In this subject, you will be introduced to the various digital marketing strategies that have rapidly evolved in recent years. You will develop the skills and understanding required for designing and implementing these strategies for various organisation types and their stages of maturity, utilising a plethora of modern technologies. In addition, you will develop the skills required to effectively assess and improve digital marketing campaigns, as well as learn how digital marketing plays a crucial role in supporting more traditional techniques.

In this subject, you will build on skills developed in previous subjects to further develop and explore the concepts and strategies of marketing communications. You will develop and design strategies for communicating specific messages to particular customer segments, in line with the broader business goals, while utilising a variety of media and channels to maximise impacts. In addition, you will learn about the foundations of brands and effective branding strategy.

In this subject, you will develop a thorough understanding of the nuances of marketing business services. Through gaining an understanding of the various levels and components of services, you will develop your ability to design marketing strategies specific to services with the goal of maximising value.

In this subject, you will learn how to merge the broad array of skills you have developed, in order to design holistic marketing strategies. You will learn to understand the relevance of broader business challenges, define the opportunities and goals, determine the marketing strategy, as well as learn how to work with management from other business functions in developing marketing plans.

In this subject, you will build upon basic marketing strategy knowledge to develop a market positioning strategy. You will be introduced to more complex theories and frameworks to support decision-making and position your organisation attractively in competitive markets—considering market trends, market composition and competitor strategies and activity.