The Bachelor of Business (Public Relations) focuses on effective communication between organisations and various stakeholders. Students will learn the essentials of crafting and executing strategic information plans to manage an organisation's public image. This course encompasses various facets such as business communication, digital marketing, and corporate branding. This foundational knowledge equips graduates to navigate ethical considerations and cultural contexts in modern public relations, ensuring they can adeptly manage both internal and external communications.
Entry requirements for the Bachelor of Business (Public Relations) vary depending on the institution but generally include completion of Year 12 with a minimum ATAR, VET pathway courses or prior experience.
If you don't meet the standard entry criteria, enquire with a course provider to discuss alternative entry pathways.
Course fees vary depending on the course provider.
The Bachelor of Business (Public Relations) will prepare you for the following roles.
An Advertising Executive develops and implements marketing campaigns to promote products or services. You’ll work closely with clients to understan...
Product Managers develop new products and manage the product lifecycle from concept to sales. They carry out market research, develop product conce...
A Publicist manages and promotes the public image of clients, such as celebrities, companies, or organisations. You might work for PR agencies, med...
A Public Relations Officer manages public opinion of businesses, organisations or individuals. You might foster positive attitudes toward a brand a...
Compare all providers for the Bachelor of Business (Public Relations) available in your area to find the right fit for you.
