The Bachelor of Business (Public Relations) focuses on effective communication between organisations and various stakeholders. Students will learn the essentials of crafting and executing strategic information plans to manage an organisation's public image. This course encompasses various facets such as business communication, digital marketing, and corporate branding. This foundational knowledge equips graduates to navigate ethical considerations and cultural contexts in modern public relations, ensuring they can adeptly manage both internal and external communications.
Entry requirements for the Bachelor of Business (Public Relations) vary depending on the institution but generally include completion of Year 12 with a minimum ATAR, VET pathway courses or prior experience.
If you don't meet the standard entry criteria, enquire with a course provider to discuss alternative entry pathways.
Course fees vary depending on the course provider.
The Bachelor of Business (Public Relations) will prepare you for the following roles.
An Advertising Executive develops and implements marketing campaigns to promote products or services. You’ll work closely with clients to understan...
A Publicist manages and promotes the public image of clients, such as celebrities, companies, or organisations. You might work for PR agencies, med...
A Community Liaison Officer works to improve the conditions of a community or a group within a community. You might listen to the concerns of commu...
A Community Relations Manager develops and implements strategies to build and maintain positive relationships between an organisation and the commu...
A Ministerial Liaison Officer facilitates communication and coordination between ministers, government departments, and stakeholders. You might wor...
A Media Advisor manages and enhances an organisation's public image through strategic communication and media relations. You might work in corporat...
Media Buyers are advertising and marketing professionals who identify advertising opportunities for their organisation/clients and then purchase ad...
Communications Coordinators are a key part of the marketing team, taking care of social media content and digital production while monitoring curre...
Media Consultants are public relations professionals who find press opportunities for businesses, politicians, celebrities, and public figures. The...
A Policy Writer develops clear and effective policy documents and guidelines to address various societal and organisational challenges. They are re...
A Program Officer plays a crucial role in managing and implementing programmes within organisations, ensuring that all initiatives align with strat...
A Public Relations Executive is responsible for managing and enhancing the public image of an organisation, ensuring effective communication betwee...
Compare all providers for the Bachelor of Business (Public Relations) available in your area to find the right fit for you.
