The Bachelor of Business (Public Relations) focuses on effective communication between organisations and various stakeholders. Students will learn the essentials of crafting and executing strategic information plans to manage an organisation's public image. This course encompasses various facets such as business communication, digital marketing, and corporate branding. This foundational knowledge equips graduates to navigate ethical considerations and cultural contexts in modern public relations, ensuring they can adeptly manage both internal and external communications.
VET qualifications are nationally recognised and regulated, ensuring all courses meet rigorous standards for quality, relevance, and compliance with industry requirements.
Entry requirements for VET courses include both national standards and additional criteria set by individual Registered Training Organisations (RTOs).
It’s important to review these requirements for each course provider to ensure you meet all necessary prerequisites before applying.
Course fees vary depending on the course provider.
The Bachelor of Business (Public Relations) will prepare you for the following roles.
An Advertising Executive develops and implements marketing campaigns to promote products or services. You’ll work closely with clients to understan...
A Marketing Communications Specialist is responsible for developing and executing communication strategies to effectively promote a brand's product...
Product Managers develop new products and manage the product lifecycle from concept to sales. They carry out market research, develop product conce...
Public Relations Consultants are marketing professionals who provide PR advisory services to businesses, politicians, celebrities, and public figur...
A Publicist manages and promotes the public image of clients, such as celebrities, companies, or organisations. You might work for PR agencies, med...
A Public Relations Officer manages public opinion of businesses, organisations or individuals. You might foster positive attitudes toward a brand a...
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