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A Public Relations Specialist coordinates activities to improve or maintain the public image of a business, organisation, brand or individual. You might conduct research on public opinion and monitor online and media coverage. Public Relations Specialists ensure public perceptions are positive and may address any negative issues that arise through events, press releases or publicity campaigns.
Public Relations Specialists should have strong interpersonal skills and be expert communicators. You’ll need to be able to liaise with people from a range of backgrounds and be able to address a range of audiences. Public Relations Specialists should have strong problem solving skills and excellent analytical abilities.
There are 9 courses available for people who want to become a Public Relations Specialist. These are the top 5 most popular courses.
Possible job outcomes:
The Bachelor of Arts (English and Cultural Studies) examines the conveyance of meanings and values via textual forms and cultural conventions. Tailored for those intrigued by cultural texts and societal matters, it enhances critical thinking, research, and writing abilities. By analyzing modern texts, including literature and digital media, students discern the encoding and reflection of cultural traditions, deepening their comprehension of societal evolution and avenues for positive change..
Average duration: 3 years.
The Bachelor of Arts (Cultural Studies) offers insight into critical methodologies for analysing diverse cultural practices and forms. This course doesn't only focus on cultural products such as books or films, but also investigates the intricacies of daily life. It aids in understanding social patterns, values, and meanings in cultural practices. It's beneficial for those studying Humanities, Social Sciences, Media and Communications, Education, and Law, fostering critical thinking about contemporary cultural issues and experiences..
How about a fast-paced career in public relations? The Bachelor of Media and Communication (Public Relations) prepares you for international roles and is perfect for PR Managers, corporate advisors, crisis managers, and communications officers in corporate, non-profit, and government organisations. PR professionals need a solid understanding of information and band identity as well as the presentation skills to represent their clients to an international audience. The Bachelor of Media and Communication (Public Relations) is a fantastic combination of media analysis, storytelling, and campaign management. Ready for more information about studying media and public relations? Enquire now for universities who offer the Bachelor of Media and Communication (Public Relations) plus key details on admissions, fees, and study majors. .
Average duration: 36 months.
Want a career in the broadcast media and entertainment industries? The Bachelor of Media is perfect for aspiring journalists, filmmakers, media producers and executives. Broadcast media professionals need an understanding of the issues that shape their industry as well as technical expertise in writing, media production, and storytelling. The Bachelor of Media will teach you how big media networks operate and give you the opportunity to create your own digital and sonic projects. Are you ready to find out more about an exciting career in broadcast media? Enquire now for admissions information, broadcast media study majors, and BM degree opportunities near you..
The 22524VIC Diploma of Business (Public Relations) is ideal for confident individuals with strong problem-solving skills, leadership potential, analytical instincts, and curiosity about the world. This diploma equips graduates with the knowledge and skills needed to develop media and public relations campaigns, liaise with media and stakeholders, formulate and implement communication strategies, manage projects, and create mass media advertisements. Prepare for roles such as public relations intern, consultant, or social media public relations officer. Enquire now for the full list of elective choices, entry requirements, and available enrolment dates..
Average duration: 24 months.
In Australia, a full time Public Relations Specialist generally earns $1,540 per week ($80,080 annual salary) before tax. This is a median figure for full-time employees and should be considered a guide only. As you gain more experience you can expect a potentially higher salary than people who are new to the industry.
The number of people working in this field is expected to remain stable in coming years. There are currently 24,400 people employed in this industry in Australia and many of them work as a Public Relations Specialist. Public Relations Specialists may find work across all regions of Australia.
Source: Australian Government Labour Market Insights
If you’re planning a career as a Public Relations Specialist, consider enrolling in a Bachelor of Communication. This course will give you the skills to work in a range of digital media and communication roles. You’ll learn to create compelling content and understand the needs and behaviour of your audience.
We’ll find nearby campuses and check if you’re eligible for funding in your state.
Here are some potential career pathways within marketing. Click on an occupation to learn more about the role and the qualifications that can help you get started in this industry.
Marketing
Marketing Assistant
$1,150 weekly pay
Advertising Manager
$1,830 weekly pay
Advertising Specialist
$1,250 weekly pay
Brand Ambassador
Brand Designer
Brand Strategist
Communications Adviser
$1,730 weekly pay
Communications Officer
$1,540 weekly pay
Content Strategist
Digital Marketing Assistant
Digital Media Specialist
Digital Media Strategist
International Marketer
International Relations Officer
$1,793 weekly pay
Market Analyst
Market Research Analyst
Market Researcher
Marketer
$1,440 weekly pay
Marketing Communications Specialist
Marketing Coordinator
Marketing Officer
Marketing Specialist
Media Advisor
Media Buyer
$1,758 weekly pay
Media Coordinator
Media Researcher
$1,346 weekly pay
Multimedia Specialist
$1,538 weekly pay
Paid Search Manager
Product Specialist
Public Relations Officer
Public Relations Specialist
Publicist
Science Communicator
Social Media Analyst
Social Media Coordinator
Social Media Manager
$1,640 weekly pay
Social Media Specialist
Social Media Strategist
Account Director
$1,920 weekly pay
Advertising Executive
$1,340 weekly pay
Brand Manager
Campaign Manager
$1,500 weekly pay
Chief Marketing Officer (CMO)
Communications Manager
Communications Specialist
Communications Strategist
$1,827 weekly pay
Content Marketing Manager
Creative Director
$2,548 weekly pay
Digital Marketing Manager
Digital Marketing Strategist
Digital Media Manager
Market Research Consultant
Marketing Analyst
$2,019 weekly pay
Marketing Communications Manager
Marketing Consultant
Marketing Director
$3,100 weekly pay
Marketing Executive
Marketing Manager
Marketing Project Manager
Marketing Strategist
Media Consultant
Media Relations Specialist
$2,365 weekly pay
Product Manager
Product Marketing Manager
$2,115 weekly pay
Promotions Manager
Public Relations Consultant
Public Relations Manager
Sports Marketer
Sports Marketing Manager
$2,260 weekly pay
Learn more about Public Relations Specialist courses in your area.